With 5+ years of experience as a Performance Marketer, I’ve helped brands grow across Google and Meta. Working agency-side has given me the opportunity to partner with clients at every stage, from startups to established brands — helping them through data-driven decisions, performance analysis, and creative problem-solving. I’ve managed six-figure budgets and scaled campaigns across e-commerce and service-based businesses in diverse industries, helping clients grow revenue and increase profitability. My background in psychology gives me a unique lens on marketing. From audience research and funnel optimisation to CRO and customer journey mapping, I focus on understanding behaviour to create campaigns that convert and connect. My strengths lie in performance marketing, customer acquisition, and digital strategy. I’m detail-oriented, collaborative, and always curious — constantly testing, learning, and improving. At the heart of it all, I care about impact and the measurable difference marketing can make for people and businesses.…

Mmeera Nathan

PRO

With 5+ years of experience as a Performance Marketer, I’ve helped brands grow across Google and Meta. Working agency-side has given me the opportunity to partner with clients at every stage, from startups to established brands — helping them through data-driven decisions, performance analysis, and creative problem-solving. I’ve managed six-figure budgets and scaled campaigns across e-commerce and service-based businesses in diverse industries, helping clients grow revenue and increase profitability. My background in psychology gives me a unique lens on marketing. From audience research and funnel optimisation to CRO and customer journey mapping, I focus on understanding behaviour to create campaigns that convert and connect. My strengths lie in performance marketing, customer acquisition, and digital strategy. I’m detail-oriented, collaborative, and always curious — constantly testing, learning, and improving. At the heart of it all, I care about impact and the measurable difference marketing can make for people and businesses.…

Available to hire

With 5+ years of experience as a Performance Marketer, I’ve helped brands grow across Google and Meta.

Working agency-side has given me the opportunity to partner with clients at every stage, from startups to established brands — helping them through data-driven decisions, performance analysis, and creative problem-solving.

I’ve managed six-figure budgets and scaled campaigns across e-commerce and service-based businesses in diverse industries, helping clients grow revenue and increase profitability.

My background in psychology gives me a unique lens on marketing. From audience research and funnel optimisation to CRO and customer journey mapping, I focus on understanding behaviour to create campaigns that convert and connect.

My strengths lie in performance marketing, customer acquisition, and digital strategy. I’m detail-oriented, collaborative, and always curious — constantly testing, learning, and improving.

At the heart of it all, I care about impact and the measurable difference marketing can make for people and businesses.

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Language

English
Fluent

Work Experience

Performance Marketing Strategist at Clue
June 30, 2025 - Present
Performance Marketing Specialist at Kennedy Digital
August 8, 2025 - December 24, 2025
Paid Social Specialist at Dux Digital
July 30, 2023 - August 6, 2024
Digital Marketing Specialist at Lethal Digital
January 3, 2023 - September 24, 2023
Digital Performance Specialist at Gorilla 360
May 12, 2022 - December 15, 2022
Digital Marketing Specialist at Lethal Digital
March 3, 2021 - May 11, 2022
Digital Campaign Coordinator at Gatecrasher
January 6, 2021 - March 23, 2021

Education

Bachelor of Psychology at University of Western Australia
November 16, 2025 - November 16, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Professional Services, Real Estate & Construction, Retail, Software & Internet, Travel & Hospitality
    paper Meta Ads Management for Global Swimwear Brand

    I managed Meta Ads for a swimwear brand selling across Australia, the US, and the UK, with a focus on scaling profitable growth in each region. I built full-funnel campaign structures, tested creative angles, audience segments, and optimisation events, and implemented a rolling framework to prioritise top-performing ad creatives. As a result, I achieved consistent month-over-month revenue growth of around 20–30%, increased purchase volume across all three regions, and maintained a strong ROAS while scaling spend.

    paper Google Ads Management

    I led the Google Ads strategy for a medical-grade skincare brand, focused on scaling online sales. This included full campaign setup and optimisation across Search, Performance Max, and Shopping to reach the right customers throughout their buying journey.

    I optimised ad messaging, product feeds, and keyword strategy to attract higher-intent customers and improve conversion rates. As a result, revenue grew consistently month over month with a healthy ROAS (return on ad spend) maintained throughout.

    Marketing portfolio can be shared.