With 5+ years of experience as a Performance Marketer, I’ve helped brands grow across Google and Meta.
Working agency-side has given me the opportunity to partner with clients at every stage, from startups to established brands — helping them through data-driven decisions, performance analysis, and creative problem-solving.
I’ve managed six-figure budgets and scaled campaigns across e-commerce and service-based businesses in diverse industries, helping clients grow revenue and increase profitability.
My background in psychology gives me a unique lens on marketing. From audience research and funnel optimisation to CRO and customer journey mapping, I focus on understanding behaviour to create campaigns that convert and connect.
My strengths lie in performance marketing, customer acquisition, and digital strategy. I’m detail-oriented, collaborative, and always curious — constantly testing, learning, and improving.
At the heart of it all, I care about impact and the measurable difference marketing can make for people and businesses.
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I managed Meta Ads for a swimwear brand selling across Australia, the US, and the UK, with a focus on scaling profitable growth in each region. I built full-funnel campaign structures, tested creative angles, audience segments, and optimisation events, and implemented a rolling framework to prioritise top-performing ad creatives. As a result, I achieved consistent month-over-month revenue growth of around 20–30%, increased purchase volume across all three regions, and maintained a strong ROAS while scaling spend.
I led the Google Ads strategy for a medical-grade skincare brand, focused on scaling online sales. This included full campaign setup and optimisation across Search, Performance Max, and Shopping to reach the right customers throughout their buying journey.
I optimised ad messaging, product feeds, and keyword strategy to attract higher-intent customers and improve conversion rates. As a result, revenue grew consistently month over month with a healthy ROAS (return on ad spend) maintained throughout.
Marketing portfolio can be shared.
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