Mmeera Nathan

Available to hire

With 5+ years of experience as a Performance Marketer, I’ve helped brands grow across Google and Meta.

About

With 5+ years of experience as a Performance Marketer, I’ve helped brands grow across Google and Meta.

Working agency-side has given me the opportunity to partner with clients at every stage, from startups to established brands — helping them through data-driven decisions, performance analysis, and creative problem-solving.

I’ve managed six-figure budgets and scaled campaigns across e-commerce and service-based businesses in diverse industries, helping clients grow revenue and increase profitability.

My background in psychology gives me a unique lens on marketing. From audience research and funnel optimisation to CRO and customer journey mapping, I focus on understanding behaviour to create campaigns that convert and connect.

My strengths lie in performance marketing, customer acquisition, and digital strategy. I’m detail-oriented, collaborative, and always curious — constantly testing, learning, and improving.

At the heart of it all, I care about impact and the measurable difference marketing can make for people and businesses.

  • Joined November 2025

Languages

  • EnglishFluent

Industry experience

  • Consumer Goods
  • Education
  • Professional Services
  • Real Estate & Construction
  • Retail
  • Software & Internet
  • Travel & Hospitality

More experts in Perth, Australia

Projects · 2

I managed Meta Ads for a swimwear brand selling across Australia, the US, and the UK, with a focus on scaling profitable growth in each region. I built full-funnel campaign structures, tested creative angles, audience segments, and optimisation events, and implemented a rolling framework to prioritise top-performing ad creatives. As a result, I achieved consistent month-over-month revenue growth of around 20–30%, increased purchase volume across all three regions, and maintained a strong ROAS while scaling spend.

Meta Ads Management for Global Swimwear Brand
  • Digital Marketer
  • Marketing Strategist
  • Performance Marketer

I led the Google Ads strategy for a medical-grade skincare brand, focused on scaling online sales. This included full campaign setup and optimisation across Search, Performance Max, and Shopping to reach the right customers throughout their buying journey.

I optimised ad messaging, product feeds, and keyword strategy to attract higher-intent customers and improve conversion rates. As a result, revenue grew consistently month over month with a healthy ROAS (return on ad spend) maintained throughout.

Marketing portfolio can be shared.

Google Ads Management
  • Digital Marketer
  • PPC Manager

Work experience· 7 roles

Performance Marketing Specialist · Kennedy DigitalAug 2025 – Dec 2025 · 5 mos
Performance Marketing Strategist · ClueJun 2025 – Present · 1 yr 6 mos
Paid Social Specialist · Dux DigitalJul 2023 – Aug 2024 · 1 yr 2 mos
Digital Marketing Specialist · Lethal DigitalJan 2023 – Sep 2023 · 9 mos
Digital Performance Specialist · Gorilla 360May 2022 – Dec 2022 · 8 mos
Digital Marketing Specialist · Lethal DigitalMar 2021 – May 2022 · 1 yr 3 mos
Digital Campaign Coordinator · GatecrasherJan 2021 – Mar 2021 · 3 mos

Education

Bachelor of Psychology · University of Western Australia2025

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