Google Ads Management

I led the Google Ads strategy for a medical-grade skincare brand, focused on scaling online sales. This included full campaign setup and optimisation across Search, Performance Max, and Shopping to reach the right customers throughout their buying journey.

I optimised ad messaging, product feeds, and keyword strategy to attract higher-intent customers and improve conversion rates. As a result, revenue grew consistently month over month with a healthy ROAS (return on ad spend) maintained throughout.

Marketing portfolio can be shared.