I'm Mirella Miranda, a communications and PR professional with a track record building external communications programs across LATAM and Brazil. I thrive on aligning PR and corporate storytelling with business OKRs, driving cohesive messaging, influencer engagement, and cross-functional collaboration to protect and grow brands. I enjoy turning complex corporate initiatives into clear, engaging communications—whether it's crafting press materials, planning high-impact events, or guiding crisis response. My focus is on sustainable strategy, practical execution, and empowering teams with strong internal and external communication channels.…

Mirella Miranda

I'm Mirella Miranda, a communications and PR professional with a track record building external communications programs across LATAM and Brazil. I thrive on aligning PR and corporate storytelling with business OKRs, driving cohesive messaging, influencer engagement, and cross-functional collaboration to protect and grow brands. I enjoy turning complex corporate initiatives into clear, engaging communications—whether it's crafting press materials, planning high-impact events, or guiding crisis response. My focus is on sustainable strategy, practical execution, and empowering teams with strong internal and external communication channels.…

Available to hire

I’m Mirella Miranda, a communications and PR professional with a track record building external communications programs across LATAM and Brazil. I thrive on aligning PR and corporate storytelling with business OKRs, driving cohesive messaging, influencer engagement, and cross-functional collaboration to protect and grow brands.

I enjoy turning complex corporate initiatives into clear, engaging communications—whether it’s crafting press materials, planning high-impact events, or guiding crisis response. My focus is on sustainable strategy, practical execution, and empowering teams with strong internal and external communication channels.

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Skills

Experience Level

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

PR and External Communications Coordinator at B20 Brazil
January 1, 2024 - Present
Coordinate PR and external communications for the Brazil chapter of B20; monitor events; develop and execute press strategies; manage external communications and relationships with media; monitor press results; lead internal and external comms initiatives.
Head of External Communications at Dafiti Group
June 1, 2023 - September 21, 2025
Lead external communications and PR; manage PR agencies and external vendors; develop PR strategy aligned with company OKRs; plan and execute internal All Hands; endomarketing actions; calendar planning; coordinate with Global Fashion Group; lead crisis management; map events; coordinate influencer marketing; plan press activities.
PR Lead for JDE Group and its brands at JDE Group
May 1, 2020 - September 21, 2025
Lead PR plans for JDE Group brands in Brazil (L'OR, Pilão, Café do Ponto, Café Pelé, Damascus); briefs, Q&As, press releases; manage PR plans for brands; coordinate press activities; coordinate for the group across brands.
PR Lead for JDE Group and its brands at JDE Group
January 1, 2022 - September 21, 2025
PR planning and execution for JDE Group brands in Brazil; media relations; press releases; coordination of brand-specific campaigns.
Senior PR at Verizon Media
August 1, 2021 - September 21, 2025
Lead influencer marketing initiatives; project planning and execution; liaise with journalists; coordinate press visits; manage internal and external press materials; support press events and campaigns.
PR Lead at Kayak
January 1, 2021 - September 21, 2025
PR strategy and plans for Kayak in Brazil; briefs, Q&As, press releases; press trips to headquarters; manage Brazilian and Latin American press; social media and influencer coordination.
PR Manager for Azul Airlines (Freelancer) at MSL Brasil
May 1, 2020 - September 21, 2025
Crisis management support; develop PR plans, briefs, Q&A, and press releases to promote Azul Airlines and related brands.
Senior PR at Campari Group (Campari X Campari) Campinas
September 1, 2013 - September 21, 2025
Lead PR for Campari brands in Campinas; organize press events and media relations; coordinate press trips and media appearances.
Senior PR at Nestlé Brasil & Whirlpool Corp (NE S C AU, other brands)
August 1, 2019 - September 21, 2025
Lead PR for multiple Nestlé brands in Brazil; coordinate external communications and media relations; manage campaigns and press materials.
Coordinator of External Communication & PR at Dafiti Group
June 1, 2023 - October 22, 2025
Led external communications for Dafiti Group in Brazil and LATAM; managed PR agencies and external vendors; developed and executed PR strategy aligned with company OKRs; planned and executed internal communications (monthly All Hands) and endomarketing actions; created content calendars and PR 4.0 posts for workplace; led local and global comms projects in partnership with Global Fashion Group; executed press strategy across commercial, sustainability, and fashion topics; managed crisis communications, corporate events, and influencer marketing.
PR Lead for JDE Group and its brands at JDE Group
January 1, 2022 - October 22, 2025
Led PR for JDE Group and its brands in Brazil; developed PR plans, briefings, Q&As, and press releases; managed media relations and external vendors; supported brand storytelling and product communications across markets.
PR Manager (Freelancer) for Azul Airlines at MSL Brasil
May 1, 2020 - October 22, 2025
Crisis management and PR for Azul Airlines during the 2020 pandemic; developed and executed communications strategy; managed media relations for the airline; contributed to brand resilience and stakeholder engagement.
PR Lead (Freelancer) for Verizon Media at 4 Influence / Verizon Media
August 31, 2021 - October 22, 2025
Promoted Verizon Media brands in Brazil; drafted press releases and media advisories; coordinated media outreach; engaged influencers and opinion leaders; managed press trips and events for Netflix-series launches and exclusive screenings.
Head of Communications Strategy, PR Plans, Briefings, Q&A, Press Releases for KAYAK in Brazil at KAYAK
January 1, 2021 - October 22, 2025
Led communications strategy, PR planning, briefings, Q&As, and press releases to promote KAYAK in Brazil; delivered multilingual messaging and internal alignment; built relationships with Brazilian press and influencers.
PR & Communications Coordinator at CNI (B20 Brazil)
January 1, 2024 - Present
PR and communications coordination for Brazil’s B20 initiatives; wrote and edited official B20 Brazil website; managed press materials, briefings, and press conferences; monitored B20 events in Brazil; supported media relations and communications for B20 initiatives.
PR Lead for Nestlé Brazil at Nestlé Brazil
August 31, 2019 - October 22, 2025
Leader of communications for Nestlé brands in Brazil (NESCAU, Cereais, KITKAT, Garoto, Nestlé Health Science, Alpo); launched KITKAT Ruby in Brazil; executed influencer and social media activations; drove product storytelling and media coverage across Nestlé brands.
Coordinator of External Communications and PR at Dafiti Group
June 30, 2023 - October 22, 2025
Managed PR agencies and external vendors; developed and executed PR strategy aligned with OKRs; planned internal communications and monthly All Hands; crisis communications; led influencer marketing programs; calendar planning and content creation; oversaw internal comms channels and posts for the workplace.
PR Lead for JDEG Group and Brands at JDEG Group
January 1, 2022 - October 22, 2025
Led PR strategy for JDEG Group and its brands; produced PR plans, briefings, Q&As, and press releases; coordinated influencer partnerships and events; managed crisis communications; oversaw Brazil market communications.
PR Manager at Nestlé Brasil & Whirlpool Corp
August 31, 2019 - October 22, 2025
Led PR for Nestlé and Whirlpool brands in Brazil; managed media relations, product launches, influencer collaborations; crisis management and corporate storytelling.
Head of Communications Strategy at Kayak Brazil
January 1, 2021 - October 22, 2025
Led communications strategy and PR plans for Kayak in Brazil; coordinated bilingual press materials and media outreach; supported cross-functional marketing efforts.
Senior PR / Verizon Media Lead at Verizon Media
August 31, 2021 - October 22, 2025
Led PR to promote Verizon Media in Brazil; drafted press releases and press advisories; built relationships with journalists and influencers; managed media outreach for campaigns.
PR Strategist at Campari Group Brazil
September 30, 2013 - October 22, 2025
Planned and executed PR strategy for Campari brands in Brazil (Campari, SKYY Vodka, Dreher, Sagatiba, Cointreau, etc.); organized press events and trips; promoted Campari Calendar (Penelope Cruz campaign).
Coordinator of External Communication and PR at Dafiti Group
June 1, 2023 - October 22, 2025
Led external communications and PR for Dafiti Group across Brazil and LATAM. Oversaw PR agencies and external vendors, developed and executed PR strategies aligned with company OKRs, and managed internal communications including monthly All Hands, endomarketing actions, and content calendars for Workplace. Directed crisis communications, influencer and media relations, and created internal and external posts for the Workplace channel and Workplace communications. Implemented calendar planning and content creation for PR 4.0 actions and internal channels.
PR Lead for JDEG Group and its brands at JDEG Group
January 1, 2022 - October 22, 2025
Led PR plans, briefs, Q&As, and press releases to promote all JDEG brands in Brazil (including L'OR, Café Pião, Café do Ponto, Café Pelé, Damascus). Managed crisis communications, digital influencers, and events; coordinated internal communications and editing of internal publications for employees.
PR Coordinator (Freelancer) at Kayak
January 1, 2021 - October 22, 2025
Led PR strategy and communications for Kayak Brazil, including PR plans, briefs, Q&As, and press releases for public and private accounts. Built relationships with Brazilian and LATAM press, mapped influencers, organized press visits, and supported brand storytelling across markets.
Crisis Management at MSL Brasil
May 1, 2020 - October 22, 2025
Crisis management for Azul during the 2020 pandemic; development of crisis communications materials, rapid response guidance, and PR advisories to mitigate reputational risk.
Senior PR for Campari Brasil at Campari Group
September 1, 2013 - October 22, 2025
Managed Brazilian PR for Campari brands (Campari, Skyy Vodka, other Campari portfolio). Organized press events and press trips, including visits to Campari HQ in Milan; partnered with media and influencers to elevate brand presence.
Senior PR for Netflix at Weber Shandwick (Netflix, Brazil)
December 31, 2015 - October 22, 2025
Led Netflix PR activities in Brazil, coordinating media outreach, press events and interviews, and high-level media strategy to support Netflix launches and campaigns.
Senior PR at Campari Brasil (Campari Group)
September 1, 2013 - October 22, 2025
Extended earlier Campari Brazil roles focusing on brand-led communications and press relations across multiple brands; organized media visits and high-profile press engagements.
PR & Communications Lead at B20 Brasil
January 1, 2024 - Present
Lead communications strategy, PR plans, briefs, Q&As, and press releases for public and private accounts; monitor and report on B20 Brasil events; responsible for press results and the official B20 Brasil website communications.

Education

Bachelor's degree in Journalism at UFRN
January 11, 2030 - September 21, 2025
Bachelor's degree at UFRN
January 11, 2030 - October 22, 2025
Bachelor's degree at UFRN - Jornalismo
January 11, 2030 - October 22, 2025

Qualifications

Bachelor's degree in Journalism
July 3, 2000 - December 20, 2004

Industry Experience

Media & Entertainment, Retail, Education, Other, Travel & Hospitality, Consumer Goods, Agriculture & Mining, Energy & Utilities, Transportation & Logistics

Skills

Experience Level