I’m Moataz Badwy, a results-driven digital marketing specialist with 5+ years of experience across e-commerce growth, SEO, social media management, and paid advertising. I combine data-driven planning with hands-on execution to help brands increase visibility, engagement, and sales—whether it’s through optimizing campaigns, improving website performance, or strengthening customer experience. In my recent role in Riyadh, I manage e-commerce operations and digital marketing initiatives end-to-end, including website/product management, marketing campaigns, and expanding payment options to support conversions. I also enjoy building creative and performance-focused strategies, using analytics tools to spot new opportunities and continuously refine tactics for measurable outcomes.

Moataz Badwy

I’m Moataz Badwy, a results-driven digital marketing specialist with 5+ years of experience across e-commerce growth, SEO, social media management, and paid advertising. I combine data-driven planning with hands-on execution to help brands increase visibility, engagement, and sales—whether it’s through optimizing campaigns, improving website performance, or strengthening customer experience. In my recent role in Riyadh, I manage e-commerce operations and digital marketing initiatives end-to-end, including website/product management, marketing campaigns, and expanding payment options to support conversions. I also enjoy building creative and performance-focused strategies, using analytics tools to spot new opportunities and continuously refine tactics for measurable outcomes.

Available to hire

I’m Moataz Badwy, a results-driven digital marketing specialist with 5+ years of experience across e-commerce growth, SEO, social media management, and paid advertising. I combine data-driven planning with hands-on execution to help brands increase visibility, engagement, and sales—whether it’s through optimizing campaigns, improving website performance, or strengthening customer experience.

In my recent role in Riyadh, I manage e-commerce operations and digital marketing initiatives end-to-end, including website/product management, marketing campaigns, and expanding payment options to support conversions. I also enjoy building creative and performance-focused strategies, using analytics tools to spot new opportunities and continuously refine tactics for measurable outcomes.

See more

Language

Arabic
Fluent
English
Fluent
Italian
Beginner

Work Experience

Senior Digital Marketing - E-Commerce Manager at Lighting Address Trading Company
January 1, 2022 - Present
Managed and enhanced e-commerce websites and product uploads, developing website improvements to support sales growth. Built and executed digital and traditional marketing campaigns with performance insights, increasing reach and engagement. Designed a mobile application to improve brand loyalty and customer experience. Improved the online store by integrating payment services (Tabby, Tamara, Mispay) to diversify payment methods. Analyzed market and customer data to uncover new marketing opportunities and trends, supporting business growth and improved engagement (40% increase in social media engagement via targeted content planning).
Digital Marketing Specialist | E-Commerce Manager at Lighting Address
January 1, 2022 - Present
Responsible for creating and managing e-commerce websites, uploading products, and developing the website; designing and developing a mobile application to improve brand loyalty and customer experience; enhancing the online store with services like Tabby and Tamara to diversify payment methods; analyzing market and customer data to uncover new marketing opportunities; designing and executing digital and traditional marketing campaigns to improve reach and engagement; managing social media presence to boost brand visibility; partnering with sales teams to strengthen customer relationships and increase revenue; researching emerging marketing trends to drive campaign innovation.
Digital Marketing Specialist | E-Commerce Manager at Lighting Address
January 1, 2022 - Present
Created and managed e-commerce websites, uploaded products, and developed the site. Designed and executed digital and traditional marketing campaigns to increase product sales. Enhanced the online store by integrating payment options (Tabby, Tamara) to diversify methods. Analyzed market and customer data to identify growth opportunities and inform campaigns. Managed social media to boost brand visibility and engagement. Collaborated with sales teams to strengthen relationships and drive revenue. Researched emerging marketing trends to drive innovative strategies.
Digital Marketing Specialist at Bit Culture Trading Stocks
January 1, 2021 - January 1, 2022
Designed and developed e-commerce platforms to increase online sales. Managed social media accounts across Twitter, Instagram, Facebook, and TikTok, creating creative content and running optimized advertising campaigns on Google and social media platforms. Produced professional photos and videos for digital marketing needs to support campaigns and brand presence. (Note: the resume also mentions trading activities in international stocks, but the role is captured here as digital marketing responsibilities.)
Digital Marketing Specialist at Bit Culture
January 1, 2021 - Present
Designed and developed e-commerce platforms to enhance online sales; managed social media accounts (Twitter, Instagram, Facebook) and created creative content; produced professional photos and videos for digital marketing campaigns; designed and launched promotional websites; created and optimized advertising campaigns on Google and social media platforms.
Digital Marketing Specialist at Bit Culture
January 1, 2021 - Present
Designed and developed e-commerce platforms to enhance online sales. Managed social media accounts (Twitter, Instagram, Facebook) and created creative content. Produced professional photos and videos for digital marketing campaigns. Designed and launched promotional websites. Created and optimized advertising campaigns on Google and other social platforms.
Digital Marketing Specialist at Zahar Company - Dairy Land
January 1, 2019 - January 1, 2021
Managed the company website and social media platforms, producing creative content and supporting product promotion strategies. Optimized advertising campaigns on Google Ads and social media business platforms to support sales and promotions. Helped develop business strategies for promotions, supporting brand visibility and customer acquisition.
Digital Marketing Specialist at Zahar Company
January 1, 2019 - Present
Managed company website and social media presence; created and optimized advertising campaigns on Google and social media platforms; developed business strategies for sales and product promotions.
Digital Marketing Specialist at Zahar Company
January 1, 2019 - Present
Managed company website and social media presence. Created and optimized advertising campaigns on Google and social media platforms. Developed business strategies for sales and product promotions.

Education

Bachelor of Business Administration at Cairo University
January 1, 2016 - January 1, 2021
Bachelor of Business Administration at Cairo University
January 1, 2016 - January 1, 2021
Bachelor of Commerce – Business Administration at Cairo University
January 11, 2030 - January 1, 2020
Bachelor of Commerce (Business Administration) at Cairo University
January 1, 2016 - January 1, 2020

Qualifications

International Computer Driving License (ICDL)
January 1, 2019 - September 15, 2026
English Language Course Level B2 (Upper Intermediate)
January 1, 2020 - September 15, 2026
Google Digital Skills for Africa Fundamentals of Digital Marketing (GDM)
January 1, 2022 - September 15, 2026
Computing Fundamentals (IC3)
January 1, 2021 - September 15, 2026
Principles of Graphic Design (PGD)
January 1, 2020 - September 15, 2026
SEO Workshops (SEO)
January 1, 2020 - September 15, 2026

Industry Experience

Software & Internet, Media & Entertainment, Retail, Professional Services, Wholesale & Distribution, Financial Services, Consumer Goods