Available to hire
Hello! I’m Mohamad Yassine Beirout, a Beirut-based digital marketing professional who loves turning ideas into impact. Over the past few years, I’ve built and led digital campaigns, content programs, and event-driven communications for global brands and regional teams, always balancing creativity with measurable results.
Outside of work, I enjoy collaborating with cross-functional teams across Beirut, Paris, and beyond, experimenting with new platforms and formats to grow audiences, drive engagement, and support sustainable business goals. I’m excited by opportunities that combine strategy, content, and data to tell compelling brand stories.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
French
Advanced
Work Experience
Academic Assistant – Event Planning & Digital Marketing at Clinical Research Institute, AUBMC
May 1, 2025 - PresentCollaborated with program leads to build and maintain CRI programs on the Zoho platform, ensuring accurate and up-to-date information. Updated CRI announcements for all activities in coordination with AUB Faculty of Medicine Communications Office. Managed CRI's social media accounts by posting activity highlights and updates, coordinated visual content with team members. Maintained CRI website with weekly updates and archiving past activities. Designed and produced the CRI biannual newsletter aligning with institutional branding.
Global Media Activator - Internship at Danone
September 30, 2024 - July 29, 2025Drove global media partnerships and managed projects and communications with partners like Pinterest, Teads, and Google. Identified media opportunities for local markets. Organized and hosted internal media webinars with over 100 attendees. Prepared and presented analytical reports on media budgets and KPIs. Calculated and forecasted impressions and revenues to improve partner commitments. Distributed digital media best practices and guidelines globally.
Global Change Project Manager - Internship at Sanofi
October 31, 2023 - July 29, 2025Engineered accessibility SharePoint source configurations for 60+ international markets. Coordinated efforts, communication, and resources to achieve goals. Facilitated training sessions and strategic communications engaging 10,000+ stakeholders. Formulated international guidelines and best practices for setup and coordination of training. Ensured optimal resource allocation for sales representatives and CRM leaders globally.
Digital Communications Executive at Blue Hat
December 31, 2023 - July 29, 2025Initiated Blue Hat’s first NFT strategy including research and roadmap development. Managed up to 5 brands across industries, creating content, publishing, and monthly reports. Developed mood boards and coordinated photoshoots. Prepared digital channel strategies for platforms including Facebook, X, Instagram, and TikTok. Executed ad strategies for diverse business goals.
Digital Communications Lead at Intagee Agency
January 31, 2022 - July 29, 2025Supervised a team of 12 marketers and designers, managing resources and projects. Held weekly scrums to set objectives and track progress. Mediated progress insights between departments and management. Developed social media strategies and creative campaigns. Advised on content improvement and optimization.
Digital Marketing & Events (Part-time) at American University of Beirut
May 1, 2025 - September 1, 2025Part-time role coordinating digital marketing and events (academic and medical) across social media, email, and web, increasing registrations and attendance by over 30%. Tracked core performance metrics (opens, clicks, page views, registrations) and translated insights into optimization actions for internal stakeholders. Owned digital content for the CRI website and biannual newsletter targeting medical and academic audiences.
Digital Marketing Specialist at Hold Co Corp.
December 1, 2024 - September 1, 2025Full-funnel B2B marketing execution for consulting and digital transformation firms; translated business objectives into scalable acquisition campaigns. Executed and optimized LinkedIn, web, and email campaigns; reduced CPL by approximately 60%. Collaborated with senior leadership on positioning and go-to-market strategy; built performance dashboards and reporting frameworks.
Digital Communications Executive at Blue Hat (Remote) / Inteagee (Tripoli, Lebanon)
December 1, 2024 - September 1, 2025Led social media and digital communications across multiple client accounts in regulated and culturally sensitive industries. Planned and executed organic and paid social activations across Meta, X, Instagram, and TikTok, driving up to 50% engagement growth per client.
Global Media Activator at Danone HQ
March 1, 2024 - September 1, 2024Managed coordination of global media partnerships (Google, Pinterest, Teads), supporting activations across multiple international markets. Analyzed global media budgets and performance, producing 10+ reports on impressions, spend, and KPI achievement. Identified and operationalized media opportunities for local markets, contributing to increased adoption of partner tools and best practices. Coordinated internal excellence workshops for 1000+ attendees across Danone markets.
Global Change Project Manager at Sanofi HQ
April 1, 2023 - October 1, 2023Led global change initiatives and cross-functional programs, coordinating with stakeholders to implement strategic communications, digital campaigns, and performance metrics across markets. Tracked KPIs and supported governance with regular reporting; delivered project plans and content for leadership reviews.
Digital Communications Executive at Blue Hat (Remote)
December 1, 2024 - September 30, 2025Led social media and digital communications for multiple client accounts across regulated industries; planned organic and paid social across Meta, X, Instagram, and TikTok; built dashboards to monitor reach and engagement; managed end-to-end content production workflows.
Digital Marketing Specialist at Blue Hat (Remote) / Intagee (Tripoli, LB)
December 1, 2024 - September 30, 2025Executed LinkedIn, web, and email campaigns; reduced CPL by approximately 60%; collaborated with senior leadership on positioning and go-to-market strategy; supported pipeline development and performance reporting.
Marketing & Events (Part-time) at American University of Beirut - CRI
May 1, 2025 - September 30, 2025Managed digital marketing and events for CRI, including social media outreach, campaigns, and communications; contributed to growing registrations and engagement for medical and academic audiences.
Education
Masters of Science at Grenoble Ecole de Management
September 9, 2022 - December 15, 2024MSc at Grenoble Ecole de Management
January 1, 2022 - December 31, 2024BS at University of Balamand
January 1, 2018 - December 31, 2021Master's Degree in Marketing Management at Grenoble Ecole de Management
January 1, 2022 - January 1, 2024Master’s Degree at Grenoble School of Management
January 1, 2022 - January 1, 2024Qualifications
Building an Integrated Online Marketing Plan
January 11, 2030 - July 29, 2025Marketing Communications
January 11, 2030 - July 29, 2025Business Acumen for Project Managers
January 11, 2030 - July 29, 2025Digital Marketing Foundations
January 11, 2030 - July 29, 2025Industry Experience
Media & Entertainment, Healthcare, Life Sciences, Consumer Goods, Non-Profit Organization, Professional Services, Software & Internet, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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