Available to hire
I am a Digital Marketing Executive and Certified Microsoft Azure AI Engineer with over 15 years of experience delivering AI-driven, high-impact growth for Fortune 500 clients. My expertise lies in omnichannel strategy, digital transformation, marketing automation, and advanced AI/ML solutions. I am passionate about leading teams and innovating in performance marketing to increase ROAS, reduce CAC, and scale revenue.
Throughout my career, I have developed and implemented integrated digital strategies, leveraging cutting-edge technologies like Azure Cognitive Services and generative AI tools such as ChatGPT. I thrive on building AI-powered marketing solutions that enhance personalization and predictive analytics, as well as fostering strong client partnerships to adopt responsible and ethical AI practices.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Digital Marketing SME at Mondo Staffing
January 1, 2022 - PresentDeveloped integrated digital marketing strategies across SEO, SEM, paid social, and AI-powered automation, improving ROAS by 35% across key client accounts. Designed and implemented AI/ML solutions using Azure Cognitive Services for marketing personalization, predictive analytics, and content automation. Built intelligent chatbots and NLP solutions to increase engagement and reduce manual workload. Led teams using generative AI tools for campaign ideation, copywriting, and scalable content production. Managed vendor relationships and advised clients on responsible AI adoption. Pioneered AI-driven insights for audience segmentation, journey mapping, and ROI analysis while promoting analytics adoption using GA4, Tableau, and Azure AI.
Group Director at Mindshare
December 31, 2021 - August 6, 2025Directed over $25M in eCommerce and paid media budgets for Fortune 500 brands. Launched cutting-edge campaigns including Google Performance Max and LinkedIn Profile Targeting initiatives. Achieved a 38% year-over-year improvement in campaign performance through advanced segmentation and automation techniques. Mentored teams, standardized KPIs, and improved reporting using PowerBI and SA360 platforms to drive data-informed decision making.
Paid Search & Social Lead at Spark Foundry
June 30, 2018 - August 6, 2025Led paid search and social media campaigns for regional Honda accounts, reducing CPA by 46%. Managed onboarding, messaging strategies, platform mix, keyword selection, and campaign reporting. Successfully scaled ad spend while maintaining KPI efficiency and creative alignment with brand goals.
Marketing Manager at The Blanch Law Firm
June 30, 2015 - August 6, 2025Executed SEO, SEM, and social media strategies that tripled inbound leads. Integrated marketing automation platforms HubSpot and Marketo to streamline workflows and lead nurturing processes, resulting in improved marketing efficiency.
Lead Project Manager at PCG Digital Marketing
December 1, 2011 - August 6, 2025Managed over 20 client accounts, introducing new digital marketing services following major Google algorithm updates. Represented agency capabilities at industry events and webinars, enhancing brand reputation and client acquisition.
Digital Marketing SME at Mondo Staffing
January 1, 2022 - PresentDeveloped integrated digital strategies across SEO, SEM, paid social, and AI-powered automation which improved ROAS by 35% across key accounts. Designed and implemented AI/ML solutions using Azure Cognitive Services for marketing personalization, predictive analytics, and automated content. Built and deployed intelligent chatbots, NLP solutions, and dynamic content engines, increasing engagement and reducing manual workload. Led teams leveraging generative AI tools for campaign ideation, automated copywriting, and scalable content production. Managed relationships with major platforms and advised clients on responsible AI. Pioneered AI-driven marketing insights and data science implementations for audience segmentation, journey mapping, and ROI analysis, and led analytics adoption with GA4, Tableau, and Azure AI across omnichannel performance.
Group Director at Mindshare
December 31, 2021 - August 6, 2025Directed over $25M in eCommerce and paid media budgets for Fortune 500 brands, launching alpha campaigns such as Google Performance Max and LinkedIn Profile Targeting. Achieved 38% year-over-year campaign performance improvement through segmentation and automation. Mentored teams, standardized KPIs, and refined reporting using PowerBI and SA360 to optimize outcomes.
Paid Search & Social Lead at Spark Foundry
June 30, 2018 - August 6, 2025Led paid search and social campaigns for Honda regional marketing, improving cost per acquisition by 46%. Responsible for strategy including onboarding, messaging, platform mix, keyword selection, and reporting, scaling marketing spend while maintaining KPI efficiency and creative alignment.
Marketing Manager at The Blanch Law Firm
June 30, 2015 - August 6, 2025Executed SEO, SEM, and social strategies that tripled inbound leads. Integrated marketing automation platforms HubSpot and Marketo to enhance workflow and lead management.
Lead Project Manager at PCG Digital Marketing
December 1, 2011 - August 6, 2025Oversaw more than 20 client accounts and introduced new services following Google algorithm updates. Presented agency capabilities at various industry events and webinars, enhancing client acquisition and retention.
Education
Bachelor of Arts at Rutgers University
October 1, 2004 - June 1, 2009Bachelor of Arts at Rutgers University, New Brunswick
January 11, 2030 - August 6, 2025Bachelor of Arts at Rutgers University, New Brunswick
January 11, 2030 - August 6, 2025Qualifications
Google Suite
February 20, 2025Microsoft Certified Advertising Professional
February 20, 2025Hubspot
February 20, 2025Microsoft Certified Azure AI Engineer Associate (AI-102)
January 11, 2030 - August 6, 2025Project Management Professional (PMP)
January 11, 2030 - August 6, 2025Certified ScrumMaster (CSM)
January 11, 2030 - August 6, 2025Google Ads (Search, Measurement, Video, Display, AI-Powered Performance, Shopping)
January 11, 2030 - August 6, 2025Google Analytics 4 (GA4)
January 11, 2030 - August 6, 2025Microsoft Advertising Certified Professional – Search, Display, Shopping
January 11, 2030 - August 6, 2025HubSpot Inbound Marketing & AI in Marketing
January 11, 2030 - August 6, 2025Microsoft Certified Azure AI Engineer Associate (AI-102)
January 11, 2030 - August 6, 2025Project Management Professional (PMP)
January 11, 2030 - August 6, 2025Certified ScrumMaster (CSM)
January 11, 2030 - August 6, 2025Google Ads (Search, Measurement, Video, Display, AI-Powered Performance, Shopping)
January 11, 2030 - August 6, 2025Google Analytics 4 (GA4)
January 11, 2030 - August 6, 2025Microsoft Advertising Certified Professional – Search, Display, Shopping
January 11, 2030 - August 6, 2025HubSpot Inbound Marketing & AI in Marketing
January 11, 2030 - August 6, 2025Industry Experience
Professional Services, Software & Internet, Retail, Media & Entertainment, Financial Services
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