Pizzahut

Pizza Hut needed a mobile ad format that could cut through the noise of a cluttered QSR market — one that went beyond a static banner or pre-roll video. The brand wanted users to actually feel the fun of the Pizza Hut experience before they ever opened the app.

The core challenge: design something instantly playable, on-brand, and short enough to hold attention in a 5–15 second mobile ad window — while still driving meaningful engagement signals.