Mohan Sivaraman Nair

Available to hire

I am a strategic Creative Director with more than 20 years of experience shaping brand, digital, social, UI/UX, and creative technology initiatives for global brands including Nestlé, L’Oréal, Unilever, Campari, Amul,…

About

I am a strategic Creative Director with more than 20 years of experience shaping brand, digital, social, UI/UX, and creative technology initiatives for global brands including Nestlé, L’Oréal, Unilever, Campari, Amul, Maruti Suzuki, Siemens, TCS, Etihad, and Emirates. I enjoy turning business objectives into clear creative strategies, compelling visual stories, scalable design systems, and engaging multi-channel experiences.

  • Joined June 2026

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Consumer Goods
  • Telecommunications

Projects · 4

NEXA — Your Travel Companion NEXA is a concept for an AI-powered travel companion designed to make trip planning feel more personal, intuitive, and effortless. Instead of navigating multiple travel apps, websites, and disconnected services, NEXA brings the journey together in one guided experience—from discovering destinations and building an itinerary to managing bookings, exploring local experiences, and adapting plans on the go. The project explores how AI, conversational UX, personalization, and thoughtful information architecture can simplify the complexity of travel while keeping the traveler in control. My Role Product Concept · UX Strategy · UX/UI Design · User Journey · Information Architecture · Visual Design · AI Experience Design The Challenge Travel planning can become fragmented across flights, hotels, activities, maps, reviews, and schedules. NEXA addresses this friction by creating a more connected and user-centered journey. The Approach I designed the experience around a guided, conversational flow that understands the traveler’s intent, preferences, constraints, and context. The interface progressively surfaces relevant information rather than overwhelming users with choices. The concept focuses on: Personalized trip discovery AI-assisted itinerary planning Context-aware recommendations Simple, guided decision-making Real-time trip management A consistent experience across the planning and travel journey Outcome NEXA demonstrates how an AI-first product can transform travel planning from a collection of individual tasks into a single, personalized journey—combining UX strategy, visual storytelling, and emerging AI interaction patterns into a scalable digital product concept.

  • Brand Designer
  • Creative Director
  • Product Designer
  • +2

Designed a high-converting Amazon product listing for L’Oréal by transforming complex product information into visually engaging, shopper-friendly creatives. The project focused on improving product discoverability, communicating key skincare benefits through clear visual storytelling, and maintaining L’Oréal’s premium brand identity across the Amazon marketplace. The deliverables included hero images, feature-focused infographics, ingredient highlights, lifestyle visuals, and conversion-driven content optimized for the customer purchase journey. The objective was to enhance user engagement, build trust, and increase conversion rates while adhering to Amazon’s creative guidelines and L’Oréal’s global brand standards.

  • Banner Ad Designer
  • Brand Designer

Pizza Hut needed a mobile ad format that could cut through the noise of a cluttered QSR market — one that went beyond a static banner or pre-roll video. The brand wanted users to actually feel the fun of the Pizza Hut experience before they ever opened the app.

The core challenge: design something instantly playable, on-brand, and short enough to hold attention in a 5–15 second mobile ad window — while still driving meaningful engagement signals.

  • Animator
  • App Designer
  • Brand Designer

A UI/UX design project for Niva Bupa Health Insurance, focused on giving policyholders a clear, modern,
self-service portal to manage their coverage, track claims, and access wellness benefits in one place.
Role: UI/UX Design.

Work experience· 7 roles

Creative Director, APAC · Kaden (ClearPier Group)Apr 2021 – Apr 2026 · 5 yrs 1 mo

Directed creative vision, concept development, and art direction for more than 60 interactive, digital, and social campaigns annually across web, iOS, and Android. Built GenAI-augmented production workflows using Adobe Firefly, Midjourney, Runway, Figma AI, and Claude, improving campaign throughput by 30% and supporting delivery of more than 90 campaigns per year. Established scalable design systems and Dynamic Creative Optimization frameworks across APAC publisher networks. Led creative teams, collaborated with clients and senior stakeholders, supported hiring and training, and partnered with developers to deliver functional, visually polished digital experiences.

Head of Creative Services · Kaden (ClearPier Group)Jan 2021 – Present · 5 yrs 11 mos

Leading end-to-end Creative Services for APAC within a top-tier ad technology company specialising in mobile advertising solutions. I lead a cross-functional team of 10+ designers, animators, and developers delivering 60+ rich media and interactive campaigns annually. I pioneered Generative AI integration (Adobe Firefly, Midjourney, Runway, UXPilot, Claude) into live production workflows, reducing campaign delivery time by ~30% with no additional headcount. I oversee high-impact mobile ad formats including interstitials, rewarded video, native ads, playable ads, and MRAID-compliant rich media banners optimized for CTR, VTR, ROAS, and conversions. I introduced Dynamic Creative Optimisation (DCO) workflows and serve as a senior creative consultant on new business pitches and product roadmap planning.

UI/UX & Digital Lead · Indicia WorldwideNov 2016 – Mar 2021 · 4 yrs 5 mos

Led digital design and campaign asset development across more than 15 platforms and 40 regional markets for Nestlé, L'Oréal, Unilever, and Campari Group. Developed multi-brand design systems, component libraries, and standardized visual frameworks that supported consistent high-volume digital and social deployments. Delivered integrated creative across digital, print, social, and OOH for FMCG launches. Applied user-centered design, research, wireframing, prototyping, usability testing, accessibility practices, and iterative validation while collaborating with stakeholders, product teams, and developers.

UI/UX Digital Lead · Indicia WorldwideJan 2016 – Jan 2021 · 5 yrs 1 mo
Ad Creative Technology Specialist · Yahoo! Inc.Oct 2010 – Aug 2016 · 5 yrs 11 mos
Senior Ad Creative Technology Specialist · Yahoo! IndiaJan 2010 – Jan 2016 · 6 yrs 1 mo
Creative Director / Senior Visualizer · Kite Interactive Technologies & WebPerceptJan 2005 – Jan 2010 · 5 yrs 1 mo

Education· 10

Bachelor of Commerce (B.Com) · University of Mumbai2030 – 2026
Advanced Diploma in Web Graphics & Multimedia Design · Edit Institute of Design and Graphic Arts2030 – 2026
Digital Marketing Certification · Udemy2030 – 2026
Integrating Generative AI into the Creative Process · LinkedIn Learning2030 – 2026

Certifications and awards· 8

Integrating Generative AI into the Creative Process2030 – 2026
Digital Marketing Certification2030 – 2026
Advanced Diploma in Web Graphics & Multimedia Design2030 – 2026
Integrating Generative AI into the Creative Process2030 – 2026

Hire Mohan Sivaraman Nair today

Post a job and invite Mohan, or contact them directly. No hidden commission.

Post a job