Available to hire
From giving brands a facelift to playing Frankenstein and creating new identities, I can be your savior. My expertise lies in crafting compelling brand narratives and elevating visual communication. I excel in providing end-to-end solutions, from the creative direction that breathes life into ideas to the artistry of rebranding, 360 degree integrated marketing communication strategy, and identity creation. My work is a dynamic blend of strategic acumen and creative finesse, designed to catapult brands to greater heights. With a proven portfolio, I relish the art of molding brand identities and strategies that truly connect with audiences.
Let’s work together to make your brand the talk of the town, or at least the talk of your neighbor’s barbecue. I promise not to make you famous overnight.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing Lead at Cloudelligent
February 1, 2025 - PresentLead all marketing campaigns and manage a team of three, ensuring strategic alignment and consistent brand communication. Oversee UI/UX projects and internal design needs maintaining user-centric digital presence. Drive SEO strategy, content development, and execute co-branded AWS campaigns including MDF utilization. Create new marketing practices and packaged solutions to enhance Cloudelligent’s service positioning. Manage social media calendar across all channels, including content planning, design direction, and analytics tracking. Run omnichannel campaigns with performance reporting to leadership. Own creative, brand, and employer branding initiatives including document standardization and visual consistency.
Senior Marketing Associate at Cloudelligent
January 31, 2025 - August 29, 2025Responsible for brand management with consistent communication across channels. Cultivated brand identity through integrated marketing campaigns, content creation, seo, and co-branded AWS campaigns. Delivered creative direction, visual communication, social media and sponsored campaigns. Developed internal marketing collateral, analyzed campaign performance, and optimized the company website.
Marketing Associate at Cloudelligent
December 31, 2023 - August 29, 2025Drove significant growth in website traffic (145%), user engagement (162%), and follower base (211%). Managed LinkedIn and Google Ads budgets generating over 1,100 high-quality Marketing Qualified Leads. Conceptualized and executed 13 co-branded campaigns with AWS generating 834,000 impressions. Planned and generated $90K MDF from AWS for 2024. Produced lead magnet content such as eBooks, eGuides, and video ads. Led a comprehensive rebranding project including brand identity, UI/UX, brand voice, and internal collateral. Covered AWS biggest event reinvent 2023. Promoted to Senior Marketing Associate for exceptional results. Collaborated with partners like Sugerio, Archera, LinkedIn, Google Ads, and Corestack.
Brand Manager at Merafuture.pk
November 30, 2022 - August 29, 2025Launched CareerWonders HR solutions including website development, social media marketing, and marketing campaigns. Designed and managed career counseling programs in collaboration with US Consulate Peshawar and Agha Khan Foundation. Partnered with over 40 schools for AI-based career counseling. Managed training and development initiatives for teachers and career counseling of girls across Agha Khan schools in Gilgit Baltistan. Led a team of three video editors, two developers, and one sales associate. Produced pitch decks for Pakistan launch and Ignite startup funding, qualifying for US startup funding.
Marketing Intern at Merafuture.pk
August 31, 2021 - August 29, 2025Created and managed social media marketing campaigns and advertisements.
SMM Intern at The Hempville
June 30, 2021 - August 29, 2025Developed, designed, analyzed, and managed impactful social media marketing campaigns for hemp cultivation and sustainability projects.
Corporate Affairs Intern at PGNIG Pakistan
October 31, 2020 - August 29, 2025Assisted in corporate communication strategies, stakeholder engagement, and project reporting for Polish oil and gas company.
Eco-Intern at WWF Pakistan
August 31, 2020 - August 29, 2025Supported sustainability initiatives through social media marketing campaigns for the Digital Advocacy Project.
Marketing Manager – Founding Member at Pluto Travels & Tours
December 1, 2021 - PresentPlayed a pivotal role in developing the brand from inception, overseeing all marketing initiatives which led to revenue generation for the travel company specializing in customized group tours and weekend getaways.
Founder at Stitches by Imperfectly Perfect
June 30, 2022 - August 29, 2025Founded a social enterprise to empower and upskill transgender community members. Established an e-commerce textile platform and provided training and development in collaboration with NUST KAEL. This was completed as Final Year Project.
Marketing Lead at Cloudelligent
February 1, 2025 - PresentOverseeing all marketing campaigns and managing a team of three to align with strategic goals and maintain consistent brand communication. Leading UI/UX projects to ensure a user-centric digital presence. Driving SEO strategy and co-branded AWS campaigns, utilizing Marketing Development Fund effectively. Creating and implementing new marketing practices and packaged solutions like “Activators.” Managing social media calendars, content planning, design direction, and performance tracking. Running omnichannel campaigns and reporting key performance indicators to leadership. Owning all creative, brand, and employer branding initiatives including internal standardization of marketing documents.
Senior Marketing Associate at Cloudelligent
January 1, 2024 - PresentHandled brand management and ensured consistent communication across all channels. Cultivated brand identity through integrated marketing campaigns, content creation, SEO, campaign strategy, and co-branded campaigns with AWS. Provided creative direction, visual communication, social media management, sponsored campaigns, internal marketing collateral, performance analysis, and website optimization.
Marketing Associate at Cloudelligent
January 31, 2024 - August 29, 2025Increased website traffic by 145%, improving new user growth by 224%, boosting user engagement by 162%, and growing followers by 211%. Improved website authority score through on-page SEO and backlinks. Managed LinkedIn and Google Ads budgets generating over 1,100 high-quality marketing qualified leads. Conceptualized and executed 13 co-branded AWS campaigns generating over 834,000 impressions. Planned and generated $90K Marketing Development Funds from AWS for 2024. Produced multiple lead magnets including eBooks, eGuides, video ads, and ad creatives. Led a company-wide 360 rebranding project covering brand identity, UI/UX, brand voice, internal marketing collateral, and employer branding assets. Covered AWS's Reinvent 2023 event and collaborated with multiple partners. Promoted to Senior Marketing Associate after delivering exceptional results.
Brand Manager at MeraFuture.pk
November 30, 2022 - August 29, 2025Launched CareerWonders HR solutions including website development, social media marketing, and campaigns. Designed and managed AI-based career counseling programs in collaboration with US Consulate Peshawar and Agha Khan Foundation. Partnered with over 40 schools for AI-based career counseling. Worked with Agha Khan Foundation on training and development for teachers and career counseling for girls across schools in Gilgit-Baltistan. Managed a team of video editors, developers, and sales associates. Produced pitch decks for Pakistan launch and Ignite startup funding, qualifying for US startup funding.
Marketing Intern at MeraFuture.pk
August 31, 2021 - August 29, 2025Created and managed marketing campaigns including social media marketing and advertisements.
Social Media Marketing Intern at The Hempville
June 30, 2021 - August 29, 2025Developed, designed, analyzed, and managed impactful social media marketing campaigns.
Corporate Affairs Intern at PGNIG Pakistan
October 31, 2020 - August 29, 2025Assisted in corporate communication strategies, stakeholder engagement, and project reporting.
Eco-Intern at WWF Pakistan
August 31, 2020 - August 29, 2025Supported sustainability initiatives through social media marketing campaigns as part of the Digital Advocacy Project.
Marketing Manager – Founding Member at Pluto Travels & Tours
December 1, 2021 - PresentPivotal in developing the brand from inception and overseeing all marketing initiatives, leading to revenue achievements for the travel company specializing in customized tours and getaways.
Founder at Stitches by Imperfectly Perfect
June 30, 2022 - August 29, 2025Founded a social enterprise for empowerment and upskilling of the transgender community by establishing an e-commerce textile products platform and providing training in collaboration with NUST KAEL.
Education
MS at Aarhus Business School
January 1, 2025 - January 1, 2027BBA at NUST Business School
January 1, 2018 - January 1, 2022MS - Marketing Analytics & Strategy at Aarhus Business School
January 1, 2025 - January 1, 2027BBA - Majors in Marketing at NUST Business School
January 1, 2018 - January 1, 2022Qualifications
Industry Experience
Software & Internet, Professional Services, Education, Travel & Hospitality, Non-Profit Organization, Energy & Utilities
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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