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I'm a Performance Marketing Strategist with over 5 years of experience helping businesses grow through data analytics, automation, and smart performance marketing strategies. I’ve successfully scaled paid media campaigns, integrated data across platforms, and built automated marketing engines that drive measurable ROI. I love turning data into actionable growth, designing scalable email/SMS flows, optimizing cross-channel campaigns, and surfacing real-time insights with Looker, BigQuery, and GTM. I’m collaborative, results-driven, and always eager to experiment with new tools to boost ROAS.…I'm a Performance Marketing Strategist with over 5 years of experience helping businesses grow through data analytics, automation, and smart performance marketing strategies. I’ve successfully scaled paid media campaigns, integrated data across platforms, and built automated marketing engines that drive measurable ROI. I love turning data into actionable growth, designing scalable email/SMS flows, optimizing cross-channel campaigns, and surfacing real-time insights with Looker, BigQuery, and GTM. I’m collaborative, results-driven, and always eager to experiment with new tools to boost ROAS.

Mohsin Bilal

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I'm a Performance Marketing Strategist with over 5 years of experience helping businesses grow through data analytics, automation, and smart performance marketing strategies. I’ve successfully scaled paid media campaigns, integrated data across platforms, and built automated marketing engines that drive measurable ROI. I love turning data into actionable growth, designing scalable email/SMS flows, optimizing cross-channel campaigns, and surfacing real-time insights with Looker, BigQuery, and GTM. I’m collaborative, results-driven, and always eager to experiment with new tools to boost ROAS.…I'm a Performance Marketing Strategist with over 5 years of experience helping businesses grow through data analytics, automation, and smart performance marketing strategies. I’ve successfully scaled paid media campaigns, integrated data across platforms, and built automated marketing engines that drive measurable ROI. I love turning data into actionable growth, designing scalable email/SMS flows, optimizing cross-channel campaigns, and surfacing real-time insights with Looker, BigQuery, and GTM. I’m collaborative, results-driven, and always eager to experiment with new tools to boost ROAS.

Available to hire

I’m a Performance Marketing Strategist with over 5 years of experience helping businesses grow through data analytics, automation, and smart performance marketing strategies. I’ve successfully scaled paid media campaigns, integrated data across platforms, and built automated marketing engines that drive measurable ROI.

I love turning data into actionable growth, designing scalable email/SMS flows, optimizing cross-channel campaigns, and surfacing real-time insights with Looker, BigQuery, and GTM. I’m collaborative, results-driven, and always eager to experiment with new tools to boost ROAS.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

HubSpot CRM Automation & Email Marketing at GLO FX

April 1, 2022 - August 1, 2025

Managed and scaled automated email delivery for an e-commerce operation generating $30K/month, ensuring optimal timing and volume across all contact lifecycle stages. Re-engineered segmentation architecture in HubSpot to power granular, behavior-based email flows, maximizing message relevance and minimizing send fatigue.

Senior Performance Marketing Analyst at API Layer

April 1, 2022 - August 1, 2025

Led the development of a unified marketing intelligence system integrating GA, GTM, Google Ads, Meta Ads, and Stripe data into BigQuery, enabling real-time campaign insights through Looker dashboards.

Performance Marketing Expert at Storage Treasures

September 1, 2021 - March 1, 2025

Increased total revenue by $459,558, bringing total revenue to $9.71M by driving 41,486 transactions and achieving an average purchase value of $234.10. Boosted user engagement with a 0.82% improvement in key event rate and a 1.2% growth in average purchase value per user.