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Hi, I’m Moisés Morao, a brand designer and creative director with 15+ years building premium, considered visual identities for lifestyle and hospitality brands. My work favours restraint, warmth and architectural clarity over noise and trend-driven aesthetics, with a focus on clean typography and warm, neutral palettes. I design systems built to last, not to chase a moment. I deliver full identity systems end to end—primary and secondary logos, brand marks, typography and color systems, comprehensive brand guidelines, and digital and social assets ready for print and screen. I translate abstract creative direction into cohesive, production-ready visual language and lead brand and digital experiences across campaigns and retail launches to ensure consistency across touchpoints.…Hi, I’m Moisés Morao, a brand designer and creative director with 15+ years building premium, considered visual identities for lifestyle and hospitality brands. My work favours restraint, warmth and architectural clarity over noise and trend-driven aesthetics, with a focus on clean typography and warm, neutral palettes. I design systems built to last, not to chase a moment. I deliver full identity systems end to end—primary and secondary logos, brand marks, typography and color systems, comprehensive brand guidelines, and digital and social assets ready for print and screen. I translate abstract creative direction into cohesive, production-ready visual language and lead brand and digital experiences across campaigns and retail launches to ensure consistency across touchpoints.

Moisés Morao

Brand Designer, Creative Director, Art Director, +2

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Hi, I’m Moisés Morao, a brand designer and creative director with 15+ years building premium, considered visual identities for lifestyle and hospitality brands. My work favours restraint, warmth and architectural clarity over noise and trend-driven aesthetics, with a focus on clean typography and warm, neutral palettes. I design systems built to last, not to chase a moment. I deliver full identity systems end to end—primary and secondary logos, brand marks, typography and color systems, comprehensive brand guidelines, and digital and social assets ready for print and screen. I translate abstract creative direction into cohesive, production-ready visual language and lead brand and digital experiences across campaigns and retail launches to ensure consistency across touchpoints.…Hi, I’m Moisés Morao, a brand designer and creative director with 15+ years building premium, considered visual identities for lifestyle and hospitality brands. My work favours restraint, warmth and architectural clarity over noise and trend-driven aesthetics, with a focus on clean typography and warm, neutral palettes. I design systems built to last, not to chase a moment. I deliver full identity systems end to end—primary and secondary logos, brand marks, typography and color systems, comprehensive brand guidelines, and digital and social assets ready for print and screen. I translate abstract creative direction into cohesive, production-ready visual language and lead brand and digital experiences across campaigns and retail launches to ensure consistency across touchpoints.

Available to hire

Hi, I’m Moisés Morao, a brand designer and creative director with 15+ years building premium, considered visual identities for lifestyle and hospitality brands. My work favours restraint, warmth and architectural clarity over noise and trend-driven aesthetics, with a focus on clean typography and warm, neutral palettes. I design systems built to last, not to chase a moment.

I deliver full identity systems end to end—primary and secondary logos, brand marks, typography and color systems, comprehensive brand guidelines, and digital and social assets ready for print and screen. I translate abstract creative direction into cohesive, production-ready visual language and lead brand and digital experiences across campaigns and retail launches to ensure consistency across touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Intermediate

Work Experience

Senior Art Director, Visual Experience at Primaprix

December 1, 2025 - Present

Design and implement the visual system for an international retail expansion across three European markets, maintaining brand consistency across all touchpoints.

Head of Design, Brand & Digital Experience at El Estudio Agencia de Artes Gráficas, Madrid

July 1, 2019 - August 1, 2024

Led branding and digital campaigns for strategic clients, presenting creative proposals directly to partners and shaping brand positioning decisions.

Head of Design, Brand & Digital at Euro Plus España S.L., Madrid

March 1, 2014 - June 1, 2019

Led end-to-end visual identity development across branding, packaging, catalogues and digital campaigns, directing the in-house creative team.

Brand Designer (Hispania Export project) at Euro Plus España S.L.

January 1, 2014 - January 1, 2019

Built the brand and eCommerce visual system for a 300+ SKU product portfolio, covering full identity, guidelines and digital assets for international markets.

Brand Designer at Gestfood Hospitality Group (OKIO, Asian Street Market)

January 1, 2024 - January 1, 2025

Developed a full visual identity system inspired by contemporary Asian street culture, integrating branding, motion and physical experience into a distinctive, immersive gastronomic concept.

Creative Director at Gestfood Hospitality Group (Salvaje)

January 1, 2024 - January 1, 2025

Led creative direction and visual campaigns for a premium lifestyle brand, connecting visual narrative with physical brand experience through restraint, warmth and tone.

Brand Designer at Linterna en el Fuego (Personal Editorial Project)

January 1, 2025 - January 1, 2026

Developed a cohesive visual identity system built on a near-black background with a warm amber accent and chiaroscuro lighting, demonstrating a refined, architectural sense of palette, mood and restraint.