I’m a brand designer and visual strategist based in Massachusetts, working remotely with a range of clients from startups to large enterprises. I specialize in visual strategy, logo design, brand guidelines, and website design, guiding projects from discovery through to polished brand systems. I enjoy leading collaborative sessions with clients, translating ideas into clear visuals, and building flexible branding that scales across channels. I’ve led branding for telecom, hospitality, consumer goods, and B2B software, partnering with teams to deliver branding systems, packaging, and digital experiences. My approach emphasizes clear concepts, stakeholder buy-in, and practical guidelines that teams can apply day-to-day.

Molly Cichy

PRO

I’m a brand designer and visual strategist based in Massachusetts, working remotely with a range of clients from startups to large enterprises. I specialize in visual strategy, logo design, brand guidelines, and website design, guiding projects from discovery through to polished brand systems. I enjoy leading collaborative sessions with clients, translating ideas into clear visuals, and building flexible branding that scales across channels. I’ve led branding for telecom, hospitality, consumer goods, and B2B software, partnering with teams to deliver branding systems, packaging, and digital experiences. My approach emphasizes clear concepts, stakeholder buy-in, and practical guidelines that teams can apply day-to-day.

Available to hire

I’m a brand designer and visual strategist based in Massachusetts, working remotely with a range of clients from startups to large enterprises. I specialize in visual strategy, logo design, brand guidelines, and website design, guiding projects from discovery through to polished brand systems. I enjoy leading collaborative sessions with clients, translating ideas into clear visuals, and building flexible branding that scales across channels.

I’ve led branding for telecom, hospitality, consumer goods, and B2B software, partnering with teams to deliver branding systems, packaging, and digital experiences. My approach emphasizes clear concepts, stakeholder buy-in, and practical guidelines that teams can apply day-to-day.

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Work Experience

Visual Strategist, Design Team Lead at Villain Branding
April 1, 2023 - Present
Visual strategy, including logo, brand guideline, and website design, for a primarily B2B brand strategy studio. Clients include IDC, General Assembly, Firstsource, Benchmark Education Company, and Phaselaw. Responsible for the entire visual branding process, including audits, running interactive client work sessions, presenting concepts, visual development, and brand guidelines creation.
Creative Director at Zipcode Creative
October 1, 2025 - Present
Creative direction for a multifamily apartment complex-specialized branding agency. Responsible for creating mood boards, directing logo design and illustration, building concept presentations that create client buy-in, brand visuals development, and guidelines design.
Brand Manager at Cricket Wireless
February 1, 2024 - June 1, 2025
Brand expression consistency management via design reviews, collaboration across agency partners, and ongoing internal audits for a US telecom company. Trained incoming brand reviewers.
Design Lead at Hidden Ballast Marketing Consulting
March 1, 2020 - September 30, 2021
Developed a flexible branding system for the agency itself, and led branding and marketing design efforts for all of the agency’s clients. Clients included local Chicago businesses: bakeries, B2B SaaS payroll companies, wineries, breweries, and restaurants. Responsible for SOW development, sourcing and managing subcontractors, and delivering on tight timelines.
Graphic Designer at Brooklyn Brewery
January 1, 2014 - March 1, 2017
Oversaw a brand refresh, concepted V1 of a packaging refresh and was internal liaison for an agency-led V2, developed visual identities for international touring events, created templates and held training for sales staff, and fulfilled day-to-day design needs. Hired, trained, supervised, and mentored 3 design interns and an incoming designer.

Education

Bachelor of Arts in Biology (minor in Book Arts) at Wells College
January 1, 2010 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Telecommunications, Retail, Consumer Goods