Lisa Appleby Coaching - Website Design and Branding Development
Molly
Published
This client invested in my Portfolio Promotion Package, which included a full website design, branding consultation, and custom logo design. We kicked things off with a 40-minute branding session where we explored her target audience, business goals, and the values, vision, and mission behind her brand. These conversations became the foundation for the creative direction, shaping everything from the colour palette to the overall brand identity.
From there, I got to work designing a range of logo concepts tailored to Lisa’s vision. As with any creative process, it took a little refining to find the perfect fit — and after several revisions and collaborative tweaks, we landed on a logo she absolutely loved. The final design featured a circular element, which we also adapted into a coaching technique logo to create a cohesive and recognisable brand identity.
Next came the website design — one of the most enjoyable projects to work on. Lisa had a clear vision for what she wanted to achieve, which made the collaboration both exciting and productive. It gave us the perfect balance between bringing her ideas to life and ensuring everything worked effectively from a user experience and web design perspective. Despite a few launch hiccups along the way, I’m thrilled to say the website is now live, and most importantly, Lisa is delighted with the final results.