Communications and marketing professional with a background in journalism, design, and community engagement. Experienced in project management, strategic communications, content development, and visual storytelling across nonprofit, educational, and private-sector organizations. Skilled at translating complex ideas into clear, compelling messages, managing cross-functional initiatives, and building meaningful connections between organizations and the audiences they serve.

Molly Koenig

Communications and marketing professional with a background in journalism, design, and community engagement. Experienced in project management, strategic communications, content development, and visual storytelling across nonprofit, educational, and private-sector organizations. Skilled at translating complex ideas into clear, compelling messages, managing cross-functional initiatives, and building meaningful connections between organizations and the audiences they serve.

Available to hire

Communications and marketing professional with a background in journalism, design, and community engagement. Experienced in project management, strategic communications, content development, and visual storytelling across nonprofit, educational, and private-sector organizations. Skilled at translating complex ideas into clear, compelling messages, managing cross-functional initiatives, and building meaningful connections between organizations and the audiences they serve.

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Work Experience

Marketing Coordinator / Marketing (multi-client branding)
February 1, 2021 - September 1, 2025
Developed branding strategies for multiple clients across industries including international manufacturing companies and banks. Led creative campaigns and branding initiatives for hotels, casinos, nonprofits, retirement communities, hospital systems, airlines, and tourism bureaus. Supported content strategy, brand messaging, and marketing communication plans across fifteen+ large accounts with dedicated account teams. Assisted with hiring and managing design department personnel, including writing a departmental guide and training employees on best practices.
Marketing Coordinator at Cape Girardeau Public Library
June 1, 2020 - February 1, 2021
Developed and executed multi-channel marketing campaigns to promote library programs, services, and community events, increasing event attendance and patron engagement. Managed social media, email newsletters, and website content with graphics and copy. Collaborated with department heads and community partners on seasonal initiatives, author talks, and educational workshops. Analyzed marketing metrics and patron feedback to optimize campaign performance and audience targeting.
Marketing/Branding (Freelance)
June 1, 2020 - February 1, 2021
Communicated with clients to determine project scope and timelines. Managed multiple deadlines and delivered original design work across a wide range of media, from logo concepts for health food stores to corporate internal workbooks and training guides. Helped establish an organized creative process and maintained strong client satisfaction.

Education

Bachelor’s Degree in Journalism (Emphasis in Design; Minor in Religious Studies; Multicultural Studies Certificate) at University of Missouri
January 1, 2017 - January 1, 2021

Qualifications

Magna Cum Laude; Graduated with Honors; Dean’s List (all four years)
January 1, 2017 - January 1, 2021

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Financial Services, Manufacturing, Travel & Hospitality, Healthcare