Marketing Strategist at Horizon Media

Led strategy for 10 Direct-to-Consumer annual campaigns on platforms such as Roku, Hulu, Amazon, and MVPDs managing budgets over $18MM. Achieved a 15% reduction in cost per acquisition and increased sign-ups by 20%. Oversaw $20MM+ budgets and consistently surpassed KPIs for title campaigns like Chi, Yellow Jackets, and Fellow Travelers. Mentored and trained 5 assistants in media stewardship, industry knowledge, and tools such as SBMS and Nielsen. Presented monthly campaign performance reports and recommendations to senior leadership.