Monika Maric

Promoted from Marketing Executive to lead all marketing efforts at a ~100-person company, reporting directly to the CEO. Led a team of 2 and managed 2 external agencies, overseeing campaign execution, creative production, and digital presence. Directed an annual €200,000 marketing budget across paid media, events, content, and partnerships. Increased qualified lead generation by 30% via targeted LinkedIn campaigns and paid ads while improving nurturing workflows. Reduced website bounce rate by 20%, delivering steady growth in web traffic and LinkedIn engagement through SEO best practices and creation of new landing pages. Drove a company-wide content and social media strategy, positioning the brand as a thought leader in automation. Managed migration from a standard WordPress theme to Elementor. Represented marketing in annual strategy 2026 workshops and monthly leadership meetings.

Led all marketing for a ~100-person company, managing a small creative team and external agencies to deliver integrated content campaigns, ensuring visual and tonal consistency across digital touchpoints. Drove data-driven content strategies across paid and organic channels; produced on-brand content (photos, video, and social assets) for launches across multiple channels, driving audience growth.

Delivered a 20% rise in digital engagement by creating and publishing content across social, email, and print channels. Launched and optimized email campaigns in Mailchimp and Autopilot, building nurture journeys and lead alerts for sales. Supported event promotion pre- and post-show, generating pipeline leads and improving brand visibility.