I’m a UK-based freelance web developer and designer specialising in practical, growth-focused websites and lightweight web applications for small businesses and founders.
I build both WordPress websites and custom web apps using modern stacks such as React and Tailwind. That means I can deliver anything from a fast, well-structured marketing site to a more bespoke application, without overengineering or unnecessary complexity.
My background spans web development, UX-focused design, and marketing consultancy. I do not just make things look good. I build sites and apps that are fast, usable, and designed to generate enquiries or support real business goals.
Clients work with me because I am direct, reliable, and focused on outcomes. No jargon, no bloated builds, no fashionable tech for the sake of it. Just clear thinking and solid delivery.
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I designed and developed the GOWI website from the ground up for a UK-based service brand focused on small businesses and trades.
The site was built using Next.js and Tailwind CSS, and deployed on Vercel to ensure strong performance, reliability, and scalability. The stack was chosen to keep the site fast, lightweight, and easy to extend as the business grows.
The brief was to create a clear, no-nonsense website that communicates the offer quickly and converts visitors into enquiries. The focus was on clean structure, responsive design, mobile usability, and straightforward user journeys rather than visual clutter.
This project reflects my approach to development: modern tooling used sensibly, performance-first builds, and websites designed around real business outcomes.
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