Hankook Tire iON - Formula E iON Mode

Direction and 3D modeling for the Hankook Tire iON campaign film, produced around Hankook’s role as the official tyre supplier of Formula E.

I directed the piece and built the CG assets: the Formula E race car and tyre hero models, the environment set, and the hard-surface detailing that carries the product close-ups. Shot design, camera language and edit rhythm were handled alongside the asset work, so the CG was built to serve the cut rather than the other way round. Maya, ZBrush, Substance Painter and Nuke.