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I am a creative leader focused on aligning brand, product, and marketing to drive growth. With 17+ years’ experience across brand, website, and content strategy for startups, scaleups, and global brands, I align positioning, messaging, and product narrative to improve clarity, strengthen differentiation, and drive growth. I partner with product, marketing, and leadership teams to build cohesive brand systems and turn fragmented communication into clear, compelling narratives that drive growth.…I am a creative leader focused on aligning brand, product, and marketing to drive growth. With 17+ years’ experience across brand, website, and content strategy for startups, scaleups, and global brands, I align positioning, messaging, and product narrative to improve clarity, strengthen differentiation, and drive growth. I partner with product, marketing, and leadership teams to build cohesive brand systems and turn fragmented communication into clear, compelling narratives that drive growth.

Michael Orson - Rodriguez

Creative Director, Designer, Brand Designer, +2

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I am a creative leader focused on aligning brand, product, and marketing to drive growth. With 17+ years’ experience across brand, website, and content strategy for startups, scaleups, and global brands, I align positioning, messaging, and product narrative to improve clarity, strengthen differentiation, and drive growth. I partner with product, marketing, and leadership teams to build cohesive brand systems and turn fragmented communication into clear, compelling narratives that drive growth.…I am a creative leader focused on aligning brand, product, and marketing to drive growth. With 17+ years’ experience across brand, website, and content strategy for startups, scaleups, and global brands, I align positioning, messaging, and product narrative to improve clarity, strengthen differentiation, and drive growth. I partner with product, marketing, and leadership teams to build cohesive brand systems and turn fragmented communication into clear, compelling narratives that drive growth.

Available to hire

I am a creative leader focused on aligning brand, product, and marketing to drive growth. With 17+ years’ experience across brand, website, and content strategy for startups, scaleups, and global brands, I align positioning, messaging, and product narrative to improve clarity, strengthen differentiation, and drive growth.

I partner with product, marketing, and leadership teams to build cohesive brand systems and turn fragmented communication into clear, compelling narratives that drive growth.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Intermediate

Language

English

Fluent

German

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Creative Director at OrsonRodriguez

August 1, 2023 - Present

Led development of brand, messaging, and go-to-market strategies for startups and SMEs, aligning brand systems with business goals and delivering revenue growth of up to 15% within six months. Defined positioning, messaging frameworks, and customer journeys to improve clarity and differentiation, and directed brand and content systems to achieve cohesive marketing execution.

Creative Director at Doodle

August 1, 2022 - July 31, 2023

Repositioned and rebranded Doodle to articulate its B2B value proposition and improve product-market fit. Unified product, marketing, and leadership around a single messaging and brand system; rebuilt content and design functions for consistency and speed, and led customer research to inform tone of voice, messaging, and website communication.

Creative Director at reev GmbH

January 1, 2020 - June 30, 2022

Delivered brand and website transformation, defining positioning and messaging to align product, marketing, and sales. Implemented a refreshed branding system that increased traffic by 65% and reduced bounce by 40%; tripled lead generation and contributed to €1M in revenue through aligned messaging and campaigns. Built and led a design team; partnered with CEO and leadership on growth strategy; conducted research and testing to refine positioning and user experience.

Senior Art Director at schoene neue kinder GmbH

June 1, 2018 - October 31, 2019

Led digital strategy and execution for high-profile clients (e.g., SAP, Webasto, NFON). Redesigned and launched Tabasco.de, improving conversions and engagement; partnered with developers and UX teams to deliver high-performing digital experiences; led creative direction for pitches, contributing to new business wins and a total of €1.35M in new business.

Senior Art Director at iris Worldwide

April 1, 2017 - May 31, 2018

Delivered creative for global campaigns for Roche, Samsung, and Siemens (BSH); increased campaign engagement by 20% through enhanced creative and execution; secured €500k+ in new business through pitches and account growth; shaped creative strategy for campaigns and high-impact pitch work.

Creative Lead at ATOM Group (Master of Malt)

November 1, 2013 - April 30, 2017

Directed brand and creative strategy across eCommerce platforms and award-winning drinks brands; crafted campaigns and product storytelling generating £1.5M+ in annual revenue; built and led an in-house design team, improving output quality and workflow efficiency; contributed to industry recognition including Best Grocery eCommerce (2017).

Online Editor at Master of Malt

February 1, 2009 - February 28, 2013

Managed content across email, blog, PR, and social to drive brand consistency and performance; increased email open rates by 45% and doubled conversions through campaign strategy; tripled social following in year one, with engagement rising over 1000%.