I am a creatively driven marketing and digital leader with 19+ years’ agency and client-side experience delivering integrated B2B and DTC campaigns across digital, brand, product and content marketing. I combine strategic thinking with hands-on execution, shaping brand narratives and multi-channel strategies while optimising UX and elevating digital journeys. I am fluent in SEO with practical experience in Generative Engine Optimisation (GEO) and AI tools, with strong capability across CRO, analytics, CRM, automation, social, email, paid media and creative platforms. I have led digital transformation, launching websites, portals and apps, and improving performance through data-driven experimentation. I am collaborative and delivery-focused with strong stakeholder engagement and excellent project management, consistently delivering effective, compliant content. In my recent roles I’ve led marketing functions for financial services platforms, driving integrated campaigns, adviser communications and proposition launches in regulated environments. I enjoy turning complex requirements into clear customer journeys and measurable business outcomes, working cross-functionally to align marketing strategy with broader business priorities.…I am a creatively driven marketing and digital leader with 19+ years’ agency and client-side experience delivering integrated B2B and DTC campaigns across digital, brand, product and content marketing. I combine strategic thinking with hands-on execution, shaping brand narratives and multi-channel strategies while optimising UX and elevating digital journeys. I am fluent in SEO with practical experience in Generative Engine Optimisation (GEO) and AI tools, with strong capability across CRO, analytics, CRM, automation, social, email, paid media and creative platforms. I have led digital transformation, launching websites, portals and apps, and improving performance through data-driven experimentation. I am collaborative and delivery-focused with strong stakeholder engagement and excellent project management, consistently delivering effective, compliant content. In my recent roles I’ve led marketing functions for financial services platforms, driving integrated campaigns, adviser communications and proposition launches in regulated environments. I enjoy turning complex requirements into clear customer journeys and measurable business outcomes, working cross-functionally to align marketing strategy with broader business priorities.WWWW…