eleven:fourteen

an airport coffee spot

what we did
concept, identity, strategy

scope
naming, logo, packaging, service idea

place
airports

year
2026

concept

A coffee chain built exclusively for airports — the one place where waiting has a hard deadline and missing it has real consequences. The name is drawn from the logo: a mark that fuses a clock face and a bench into one line, the two things a traveler needs most while sitting at a gate.

Positioning line: “11:14 — a taste you don’t have to wait long for.”

aesthetic direction

High-contrast black and white, bold vertical strokes styled after split-flap departure boards — the “11:14” numerals are built like mechanical display digits, not softened or rounded.

The logo is a single continuous line reading simultaneously as a clock and a bench — literal enough to parse instantly, abstract enough to stand alone.

Deliberately un-cozy. No warm wood tones, no soft edges — built for someone checking the time every thirty seconds.

palette

• #121314 board black
• #DDDDE4 board light
• #7ED5F8 sky

the reminder device

At order time, the customer scans their boarding pass at the counter or kiosk, and that flight data is pushed to a small puck-shaped reminder device handed over with the drink. A ring of light tracks boarding status — steady while there’s time, a shifting pulse as the window narrows — backed by a soft vibration and a quiet chime as it’s time to move.

Three signals, not one: light for those who are deaf or hard of hearing, vibration and sound for those who are blind or low vision, and all three together for anyone with headphones in or a phone buried in a bag.

Kept small (65×15mm, pocket- or lanyard-friendly) and simple to hand off and return.

why this concept works

People already treat coffee runs as a countdown at the airport — order, wait, watch the gate board out of the corner of your eye. The reminder device fits right into that habit instead of asking travelers to change it, and solves a real problem: gate changes and boarding calls get missed constantly in loud terminals.

There’s an anxiety piece too — once the device is handling the watching, people can actually relax, paired with a shop designed as a waiting room rather than a quick counter. And it gives the brand a physical object people notice, ask about, and remember — something most airport coffee chains don’t have.

Staying airport-only keeps it sharp: only flights gate boarding behind a scannable pass, and airports are where wait-anxiety peaks. One audience, one anxiety, one very specific solve.

this concept is for sale

You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signin