mosens.studio

buenos tacos a taco window in Lutsk what we did research, identity, space concept scope logo, identity, packaging, menu, print, shopfront place Lutsk, Ukraine year 2025–2026 the brief A taco window in a Lutsk shopping centre: takeaway and delivery only, no tables. Started by a Ukrainian veteran. One hard condition: no sugar skulls. Mexican food abroad is sold with the same three pictures — face paint, sombreros, a cactus. That belongs to a two-day festival and says nothing true about this business. So Dima started with research. research Dima read Mexican street culture the way an advertiser does: not the world's picture of Mexico, but what Mexican businesses put on their own walls and signs. Four threads came back. Muralism. Full height, colour without restraint — the case for eight colours, not the safe three. Practical folklore. Pottery and woven ornament as a pattern library: geometry to redraw, not motifs to copy. Rótulos. Hand-painted signs, lettered by hand, never set from a font — so the wordmark is an illustration. Otomí embroidery. Flowers and birds on a pale ground, strikingly close to Ukrainian vyshyvanka. The bridge the identity stands on. the mark A taco held in a hand, drawn by hand, used only from the original files. Dima's guide sets clear space, a round version for stickers and signs, and which version goes on which ground. palette #FF4516 chilli · #DF3546 hibiscus · #3E6A19 lime leaf · #F2C06C corn · #1658FF cobalt · #6A94FF sky · #3F3938 ink · #E5DFDB adobe type and elements Foo for headings, Coolvetica for text, both with Cyrillic. A drawn set of chillies, limes, corn and salsa dishes, plus two patterns built from it. One navigates the menu: an ingredient marks a section, so you find the vegetarian taco by looking. packaging and menu The box is the whole shopfront of a delivery order. Every dish is named in Spanish with a Ukrainian line and gram weight beneath — nobody has to guess, and nobody is talked down to. the front No interior to design: the public only sees the counter, fascia and window. So the counter became the pattern, ingredient bands and rótulo lettering stacked like an embroidered border, with woven panels at both ends. this one is open Buenos Tacos has served from that window since March 2026. This one is Dima's alone, delivered, and the identity belongs to its owner.

• Art Director
• Brand Designer
• Brand Strategist
• +2

akari a matcha kiosk & book-share concept A small wooden kiosk serving ceremonial matcha, built around the Japanese idea of akari (灯り) — warm, glowing light, the kind that comes from a lantern or a candle rather than a bulb. Alongside the matcha counter, a shelf of shared books: take one, leave one. aesthetic direction wabi-sabi (侘寂): imperfect, worn, asymmetrical — uneven shelves, visible wood grain, nothing overly polished. This is deliberate, not unfinished. mottainai (もったいない): the philosophy behind the book-share — nothing sits unused. A book passed hand to hand gets a second life instead of gathering dust. engawa (縁側) as a spatial idea: the kiosk sits in-between indoor and outdoor, like a traditional veranda — people can linger at the edge without fully "entering." rooted in kissaten heritage (small Showa-era Japanese tea/coffee shops) rather than the grey-concrete-and-glass minimalism common in western matcha bars. what it serves Ceremonial-grade matcha, prepared traditionally, small and confident menu — no long drink list, no syrups-first approach. Warm lighting, lanterns or diffused paper-shade style (andon), is part of the product, not just decor. the book-share A standing or built-in shelf, low-friction — no membership, no fees. Reinforces the "place you return to" feeling and gives people a reason to stay rather than grab-and-go. akari — a small light and a warm cup, wherever you need to pause. this concept is for sale You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signin

• Art Director
• Brand Designer
• Brand Strategist
• +2

eleven:fourteen an airport coffee spot what we did concept, identity, strategy scope naming, logo, packaging, service idea place airports year 2026 concept A coffee chain built exclusively for airports — the one place where waiting has a hard deadline and missing it has real consequences. The name is drawn from the logo: a mark that fuses a clock face and a bench into one line, the two things a traveler needs most while sitting at a gate. Positioning line: "11:14 — a taste you don't have to wait long for." aesthetic direction High-contrast black and white, bold vertical strokes styled after split-flap departure boards — the "11:14" numerals are built like mechanical display digits, not softened or rounded. The logo is a single continuous line reading simultaneously as a clock and a bench — literal enough to parse instantly, abstract enough to stand alone. Deliberately un-cozy. No warm wood tones, no soft edges — built for someone checking the time every thirty seconds. palette #121314 board black #DDDDE4 board light #7ED5F8 sky the reminder device At order time, the customer scans their boarding pass at the counter or kiosk, and that flight data is pushed to a small puck-shaped reminder device handed over with the drink. A ring of light tracks boarding status — steady while there's time, a shifting pulse as the window narrows — backed by a soft vibration and a quiet chime as it's time to move. Three signals, not one: light for those who are deaf or hard of hearing, vibration and sound for those who are blind or low vision, and all three together for anyone with headphones in or a phone buried in a bag. Kept small (65×15mm, pocket- or lanyard-friendly) and simple to hand off and return. why this concept works People already treat coffee runs as a countdown at the airport — order, wait, watch the gate board out of the corner of your eye. The reminder device fits right into that habit instead of asking travelers to change it, and solves a real problem: gate changes and boarding calls get missed constantly in loud terminals. There's an anxiety piece too — once the device is handling the watching, people can actually relax, paired with a shop designed as a waiting room rather than a quick counter. And it gives the brand a physical object people notice, ask about, and remember — something most airport coffee chains don't have. Staying airport-only keeps it sharp: only flights gate boarding behind a scannable pass, and airports are where wait-anxiety peaks. One audience, one anxiety, one very specific solve. this concept is for sale You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signin

• Art Director
• Brand Designer
• Brand Strategist
• +2