we're a multi-disciplinary studio doing branding and design - from a strong new concept to the full world around it: strategy, logo, identity, and everything that keeps people coming back. we don't split business thinking and creative direction into separate lanes. everything we make is built to work, not just look good. big project or small, the same care goes in.…we're a multi-disciplinary studio doing branding and design - from a strong new concept to the full world around it: strategy, logo, identity, and everything that keeps people coming back. we don't split business thinking and creative direction into separate lanes. everything we make is built to work, not just look good. big project or small, the same care goes in.WWW…
we're a multi-disciplinary studio doing branding and design - from a strong new concept to the full world around it: strategy, logo, identity, and everything that keeps people coming back. we don't split business thinking and creative direction into separate lanes. everything we make is built to work, not just look good. big project or small, the same care goes in.…we're a multi-disciplinary studio doing branding and design - from a strong new concept to the full world around it: strategy, logo, identity, and everything that keeps people coming back. we don't split business thinking and creative direction into separate lanes. everything we make is built to work, not just look good. big project or small, the same care goes in.WWWW…
Available to hire
we’re a multi-disciplinary studio doing branding and design - from a strong new concept to the full world around it: strategy, logo, identity, and everything that keeps people coming back.
we don’t split business thinking and creative direction into separate lanes. everything we make is built to work, not just look good.
big project or small, the same care goes in.
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Consumer Goods, Travel & Hospitality, Wholesale & Distribution, Education, Software & Internet
akari - a matcha kiosk & book-share | concept, identity, strategy
akari
a matcha kiosk & book-share
concept
A small wooden kiosk serving ceremonial matcha, built around the Japanese idea of akari (灯り) — warm, glowing light, the kind that comes from a lantern or a candle rather than a bulb. Alongside the matcha counter, a shelf of shared books: take one, leave one.
aesthetic direction
wabi-sabi (侘寂): imperfect, worn, asymmetrical — uneven shelves, visible wood grain, nothing overly polished. This is deliberate, not unfinished.
mottainai (もったいない): the philosophy behind the book-share — nothing sits unused. A book passed hand to hand gets a second life instead of gathering dust.
engawa (縁側) as a spatial idea: the kiosk sits in-between indoor and outdoor, like a traditional veranda — people can linger at the edge without fully "entering."
rooted in kissaten heritage (small Showa-era Japanese tea/coffee shops) rather than the grey-concrete-and-glass minimalism common in western matcha bars.
what it serves
Ceremonial-grade matcha, prepared traditionally, small and confident menu — no long drink list, no syrups-first approach. Warm lighting, lanterns or diffused paper-shade style (andon), is part of the product, not just decor.
the book-share
A standing or built-in shelf, low-friction — no membership, no fees. Reinforces the "place you return to" feeling and gives people a reason to stay rather than grab-and-go.
*akari — a small light and a warm cup, wherever you need to pause.*
this concept is for sale
You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signin…akari
a matcha kiosk & book-share
concept
A small wooden kiosk serving ceremonial matcha, built around the Japanese idea of akari (灯り) — warm, glowing light, the kind that comes from a lantern or a candle rather than a bulb. Alongside the matcha counter, a shelf of shared books: take one, leave one.
aesthetic direction
wabi-sabi (侘寂): imperfect, worn, asymmetrical — uneven shelves, visible wood grain, nothing overly polished. This is deliberate, not unfinished.
mottainai (もったいない): the philosophy behind the book-share — nothing sits unused. A book passed hand to hand gets a second life instead of gathering dust.
engawa (縁側) as a spatial idea: the kiosk sits in-between indoor and outdoor, like a traditional veranda — people can linger at the edge without fully "entering."
rooted in kissaten heritage (small Showa-era Japanese tea/coffee shops) rather than the grey-concrete-and-glass minimalism common in western matcha bars.
what it serves
Ceremonial-grade matcha, prepared traditionally, small and confident menu — no long drink list, no syrups-first approach. Warm lighting, lanterns or diffused paper-shade style (andon), is part of the product, not just decor.
the book-share
A standing or built-in shelf, low-friction — no membership, no fees. Reinforces the "place you return to" feeling and gives people a reason to stay rather than grab-and-go.
*akari — a small light and a warm cup, wherever you need to pause.*
this concept is for sale
You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signinWW…
eleven:fourteen - an airport coffee spot | concept, identity, strategy
eleven:fourteen
an airport coffee spot
what we did
concept, identity, strategy
scope
naming, logo, packaging, service idea
place
airports
year
2026
concept
A coffee chain built exclusively for airports — the one place where waiting has a hard deadline and missing it has real consequences. The name is drawn from the logo: a mark that fuses a clock face and a bench into one line, the two things a traveler needs most while sitting at a gate.
Positioning line: "11:14 — a taste you don't have to wait long for."
aesthetic direction
High-contrast black and white, bold vertical strokes styled after split-flap departure boards — the "11:14" numerals are built like mechanical display digits, not softened or rounded.
The logo is a single continuous line reading simultaneously as a clock and a bench — literal enough to parse instantly, abstract enough to stand alone.
Deliberately un-cozy. No warm wood tones, no soft edges — built for someone checking the time every thirty seconds.
palette
121314 board black
DDDDE4 board light
7ED5F8 sky
the reminder device
At order time, the customer scans their boarding pass at the counter or kiosk, and that flight data is pushed to a small puck-shaped reminder device handed over with the drink. A ring of light tracks boarding status — steady while there's time, a shifting pulse as the window narrows — backed by a soft vibration and a quiet chime as it's time to move.
Three signals, not one: light for those who are deaf or hard of hearing, vibration and sound for those who are blind or low vision, and all three together for anyone with headphones in or a phone buried in a bag.
Kept small (65×15mm, pocket- or lanyard-friendly) and simple to hand off and return.
why this concept works
People already treat coffee runs as a countdown at the airport — order, wait, watch the gate board out of the corner of your eye. The reminder device fits right into that habit instead of asking travelers to change it, and solves a real problem: gate changes and boarding calls get missed constantly in loud terminals.
There's an anxiety piece too — once the device is handling the watching, people can actually relax, paired with a shop designed as a waiting room rather than a quick counter. And it gives the brand a physical object people notice, ask about, and remember — something most airport coffee chains don't have.
Staying airport-only keeps it sharp: only flights gate boarding behind a scannable pass, and airports are where wait-anxiety peaks. One audience, one anxiety, one very specific solve.
this concept is for sale
You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signin…eleven:fourteen
an airport coffee spot
what we did
concept, identity, strategy
scope
naming, logo, packaging, service idea
place
airports
year
2026
concept
A coffee chain built exclusively for airports — the one place where waiting has a hard deadline and missing it has real consequences. The name is drawn from the logo: a mark that fuses a clock face and a bench into one line, the two things a traveler needs most while sitting at a gate.
Positioning line: "11:14 — a taste you don't have to wait long for."
aesthetic direction
High-contrast black and white, bold vertical strokes styled after split-flap departure boards — the "11:14" numerals are built like mechanical display digits, not softened or rounded.
The logo is a single continuous line reading simultaneously as a clock and a bench — literal enough to parse instantly, abstract enough to stand alone.
Deliberately un-cozy. No warm wood tones, no soft edges — built for someone checking the time every thirty seconds.
palette
121314 board black
DDDDE4 board light
7ED5F8 sky
the reminder device
At order time, the customer scans their boarding pass at the counter or kiosk, and that flight data is pushed to a small puck-shaped reminder device handed over with the drink. A ring of light tracks boarding status — steady while there's time, a shifting pulse as the window narrows — backed by a soft vibration and a quiet chime as it's time to move.
Three signals, not one: light for those who are deaf or hard of hearing, vibration and sound for those who are blind or low vision, and all three together for anyone with headphones in or a phone buried in a bag.
Kept small (65×15mm, pocket- or lanyard-friendly) and simple to hand off and return.
why this concept works
People already treat coffee runs as a countdown at the airport — order, wait, watch the gate board out of the corner of your eye. The reminder device fits right into that habit instead of asking travelers to change it, and solves a real problem: gate changes and boarding calls get missed constantly in loud terminals.
There's an anxiety piece too — once the device is handling the watching, people can actually relax, paired with a shop designed as a waiting room rather than a quick counter. And it gives the brand a physical object people notice, ask about, and remember — something most airport coffee chains don't have.
Staying airport-only keeps it sharp: only flights gate boarding behind a scannable pass, and airports are where wait-anxiety peaks. One audience, one anxiety, one very specific solve.
this concept is for sale
You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signinWW…
omm - an all-day omelette counter | concept, identity, strategy
omm
an all-day omelette counter
what we did
concept, identity, strategy
scope
naming, logo, packaging, menu, space
place
Warsaw, Poland
year
2026
concept
A place built around one idea: the omelette is the most universal dish in the world.
omm treats that familiarity as a door — you already trust an omelette, so it becomes the easiest possible way to try a flavour you'd otherwise never order.
And it isn't tied to a mealtime. We don't serve breakfast — omm serves eggs, done properly, whenever you want them. 8am, 2pm or 7pm, the omelette holds up just the same.
takeaway packaging
Every omelette works two ways: on a ceramic plate if you're staying, or in a lidded cup if you're heading out.
Alongside it — specialty coffee for people who want the day to start, and matcha for people who want it to slow down.
aesthetic direction
Warm and unforced: cream, terracotta and sage tones, hand-drawn wavy borders rather than clean corporate lines.
A small three-egg mascot and the Polish phrase *miłego dnia* anchor the voice. A bit exotic to tourists, warm and familiar to locals. Small, confident menu instead of a sprawling one.
palette
EFE8C8 cream
E7D171 yolk
D58C6D salmon
D8601B terracotta
AB453C brick
836643 warm brown
573B2B walnut
6A9960 sage
4C8540 leaf
161D15 forest
why this works
A narrow menu built around one dish, done properly — the same playbook as a ramen bar or a bagel shop. But here the depth comes from breadth of origin rather than variations on one recipe.
"The omelette place" is instantly explainable, and "try a new country each time" gives people a reason to keep coming back rather than settling into one order. The name is three letters, symmetrical, and the logo spells it in three shapes — which makes it work at the size of a cup lid, a stamp or an apron. And *miłego dnia* stays underneath as the tagline and as the thing said at handoff.
this concept is for sale
You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signin…omm
an all-day omelette counter
what we did
concept, identity, strategy
scope
naming, logo, packaging, menu, space
place
Warsaw, Poland
year
2026
concept
A place built around one idea: the omelette is the most universal dish in the world.
omm treats that familiarity as a door — you already trust an omelette, so it becomes the easiest possible way to try a flavour you'd otherwise never order.
And it isn't tied to a mealtime. We don't serve breakfast — omm serves eggs, done properly, whenever you want them. 8am, 2pm or 7pm, the omelette holds up just the same.
takeaway packaging
Every omelette works two ways: on a ceramic plate if you're staying, or in a lidded cup if you're heading out.
Alongside it — specialty coffee for people who want the day to start, and matcha for people who want it to slow down.
aesthetic direction
Warm and unforced: cream, terracotta and sage tones, hand-drawn wavy borders rather than clean corporate lines.
A small three-egg mascot and the Polish phrase *miłego dnia* anchor the voice. A bit exotic to tourists, warm and familiar to locals. Small, confident menu instead of a sprawling one.
palette
EFE8C8 cream
E7D171 yolk
D58C6D salmon
D8601B terracotta
AB453C brick
836643 warm brown
573B2B walnut
6A9960 sage
4C8540 leaf
161D15 forest
why this works
A narrow menu built around one dish, done properly — the same playbook as a ramen bar or a bagel shop. But here the depth comes from breadth of origin rather than variations on one recipe.
"The omelette place" is instantly explainable, and "try a new country each time" gives people a reason to keep coming back rather than settling into one order. The name is three letters, symmetrical, and the logo spells it in three shapes — which makes it work at the size of a cup lid, a stamp or an apron. And *miłego dnia* stays underneath as the tagline and as the thing said at handoff.
this concept is for sale
You can buy this concept and open it as your own business. Everything on this page is a concept authored by mo:sens studio. The terms for acquiring it and developing it further are discussed at a meeting, once we have handled your enquiry by email — https://www.twine.net/signinWW…
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