buenos tacos

a taco window in Lutsk

what we did
research, identity, space concept

scope
logo, identity, packaging, menu, print, shopfront

place
Lutsk, Ukraine

year
2025–2026

the brief

A taco window in a Lutsk shopping centre: takeaway and delivery only, no tables. Started by a Ukrainian veteran.

One hard condition: no sugar skulls. Mexican food abroad is sold with the same three pictures — face paint, sombreros, a cactus. That belongs to a two-day festival and says nothing true about this business. So Dima started with research.

research

Dima read Mexican street culture the way an advertiser does: not the world’s picture of Mexico, but what Mexican businesses put on their own walls and signs. Four threads came back.

• Muralism. Full height, colour without restraint — the case for eight colours, not the safe three.
• Practical folklore. Pottery and woven ornament as a pattern library: geometry to redraw, not motifs to copy.
• Rótulos. Hand-painted signs, lettered by hand, never set from a font — so the wordmark is an illustration.
• Otomí embroidery. Flowers and birds on a pale ground, strikingly close to Ukrainian vyshyvanka. The bridge the identity stands on.

the mark

A taco held in a hand, drawn by hand, used only from the original files. Dima’s guide sets clear space, a round version for stickers and signs, and which version goes on which ground.

palette

#FF4516 chilli · #DF3546 hibiscus · #3E6A19 lime leaf · #F2C06C corn · #1658FF cobalt · #6A94FF sky · #3F3938 ink · #E5DFDB adobe

type and elements

Foo for headings, Coolvetica for text, both with Cyrillic. A drawn set of chillies, limes, corn and salsa dishes, plus two patterns built from it. One navigates the menu: an ingredient marks a section, so you find the vegetarian taco by looking.

packaging and menu

The box is the whole shopfront of a delivery order. Every dish is named in Spanish with a Ukrainian line and gram weight beneath — nobody has to guess, and nobody is talked down to.

the front

No interior to design: the public only sees the counter, fascia and window. So the counter became the pattern, ingredient bands and rótulo lettering stacked like an embroidered border, with woven panels at both ends.

this one is open

Buenos Tacos has served from that window since March 2026. This one is Dima’s alone, delivered, and the identity belongs to its owner.