MOSUB ABDALLAH MOHAMED HAJ AHMED
Available to hire
I’m a results-driven marketing communication professional with 8+ years of experience in the services sector and SME consulting, specializing in traditional and digital marketing campaigns, SEO/SEM planning, social media management, sponsored ads, content management, and brand management.
Fluent in Arabic and English, I have a proven track record of driving customer acquisition, increasing brand awareness, and delivering measurable business results through collaborative leadership and data-driven decision making.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Fluent
Work Experience
Head of Marketing Department at Industrial Development Bank
April 1, 2023 - September 30, 2025Led development and execution of a comprehensive marketing plan, driving 20% growth in customer acquisition and a 40% increase in deposits over 3 years. Oversaw digital campaigns (SEO, PPC, social media), raising brand awareness by 92% among target customers. Managed annual marketing plans and budgets, contributing to 65% achievement of strategic goals; conducted competitor analysis with KPI tracking, resulting in 20% performance improvements. Led customer-centric service development initiatives, ensured 100% brand guideline adherence, optimized online journeys, and produced engaging content across digital platforms, increasing user engagement and growing customer numbers in 2022.
Marketing Officer at Islamic Insurance Company
February 1, 2018 - September 30, 2025Identified target customers for insurance products, increasing customer satisfaction and promoting product awareness. Organized client meetings and presentations, achieving monthly sales targets and generating leads. Represented the company at trade shows and promotional events to improve market presence.
Head of Marketing Department at Industrial Development Bank (Khartoum, Sudan)
April 1, 2023 - September 30, 2025Developed and implemented a comprehensive marketing plan, resulting in 20% growth in customer acquisition and 40% increase in deposits over 3 years. Led digital marketing campaigns (SEO, PPC, and social media), improving online presence and achieving a 92% increase in brand awareness among target customers. Managed annual marketing plans and budgets, contributing to 65% achievement of bank's strategic goals. Conducted competitor analysis and KPI identification, driving 20% performance improvements. Led customer-centric service development initiatives using a business case framework. Ensured 100% brand guideline adherence across all bank touchpoints. Optimized the online journey and digital presence through website management. Created engaging content across digital platforms, resulting in improved user engagement and a 25% increase in customer numbers in 2022.
Marketing Officer at Islamic Insurance Company (Khartoum, Sudan)
February 1, 2018 - September 30, 2025Identified target customers for insurance products, increasing customer satisfaction to 92%. Organized client meetings and presentations, raising product awareness to 100% among target audience. Achieved monthly sales targets and developed effective sales techniques. Represented the company at trade shows, generating 50 qualified leads. Engaged in promotional activities to enhance market presence.
Head of Marketing Department at Industrial Development Bank
April 1, 2023 - September 30, 2025Developed and implemented comprehensive marketing plans; led digital marketing campaigns (SEO, PPC, social media); managed annual marketing plans and budgets; conducted competitor analysis; led customer-centric service development; ensured 100% brand guideline adherence; optimized online customer journey and website; created engaging content for digital platforms, increasing user engagement and growing customer numbers by 25% in 2022.
Marketing Officer at Islamic Insurance Company
February 1, 2018 - September 30, 2025Identified target customers for insurance products, improving customer satisfaction to 92%; organized client meetings and presentations, raising product awareness to 100% among target audience; achieved monthly sales targets and developed effective sales techniques; represented company at trade shows, generating 50 qualified leads; engaged in promotional activities to enhance market presence.
Head of Marketing Department at Industrial Development Bank
April 1, 2023 - September 30, 2025Developed and implemented a comprehensive marketing plan, contributing to 20% growth in customer acquisition and a 40% increase in deposits over 3 years. Executed digital marketing campaigns (SEO, PPC, social media) to enhance online presence and achieve a 92% brand awareness increase among target customers. Led annual marketing plans and budgets, driving 65% achievement of strategic goals. Conducted competitor analyses and defined KPIs, leading to 20% performance improvements. Ensured 100% brand guideline adherence across all touchpoints and optimized the online customer journey through website management. Created engaging content for multiple digital platforms, boosting user engagement and increasing customer numbers in 2022.
Marketing Officer at Islamic Insurance Company
February 1, 2018 - September 30, 2025Identified target customers for insurance products, increasing customer satisfaction to 92%. Organized client meetings and presentations, raising product awareness to 100% among the target audience. Achieved monthly sales targets and developed effective sales techniques. Represented the company at trade shows, generating 50 qualified leads. Participated in promotional activities to enhance market presence.
Head of Marketing Department at Industrial Development Bank
April 1, 2023 - September 30, 2025Led the marketing function with comprehensive plans and budgets; achieved 20% growth in customer acquisition and 40% increase in deposits over three years. Executed digital campaigns (SEO, PPC, social media) that significantly increased online presence and brand awareness (92% among target customers). Managed annual marketing plans, driving 65% of strategic goals, conducted competitor analysis with KPI tracking, and led customer-centric service development using a business case framework. Ensured 100% brand guideline adherence across touchpoints and optimized the online customer journey through website management; produced engaging content across digital platforms, contributing to a 25% increase in customer numbers in 2022.
Marketing Officer at Islamic Insurance Company
February 1, 2018 - September 30, 2025Identified target customers for insurance products, enhancing customer satisfaction to 92% and raising product awareness to 100% among the target audience. Met monthly sales targets, developed effective sales techniques, and represented the company at trade shows, generating 50 qualified leads. Engaged in promotional activities to strengthen market presence.
Head of Marketing Department at Industrial Development Bank
April 1, 2023 - September 30, 2025Developed and implemented comprehensive marketing plans, resulting in 20% growth in customer acquisition and 40% increase in deposits over 3 years. Executed digital marketing campaigns (SEO, PPC, and social media) with a 92% brand awareness increase among target customers. Led annual marketing plans and budgets, contributing to 65% achievement of the bank's strategic goals. Conducted competitor analysis and identified KPIs, driving 20% performance improvements. Led customer-centric service development initiatives using a robust business case framework. Achieved 100% brand guideline adherence across all bank touchpoints. Optimized the online customer journey and enhanced digital presence through website management. Created engaging content for multiple digital platforms, improving user engagement and contributing to a 25% increase in customer numbers in 2022.
Marketing Officer at Islamic Insurance Company
February 1, 2018 - September 30, 2025Identified target customers for insurance products, increasing customer satisfaction to 92%. Organized client meetings and presentations, raising product awareness to 100% among target audience. Achieved monthly sales targets and developed effective sales techniques. Represented the company at trade shows, generating 50 qualified leads. Engaged in promotional activities to enhance market presence.
Education
Master of Business Administration at Sudan International University
January 11, 2030 - January 1, 2018Bachelor of Business Administration at Sudan University of Science and Technology
January 11, 2030 - January 1, 2014Master of Business Administration at Sudan International University
January 11, 2030 - January 1, 2018Bachelor of Business Administration at Sudan University of Science and Technology
January 11, 2030 - January 1, 2014Master of Business Administration at Sudan International University
January 11, 2030 - January 1, 2018Bachelor of Business Administration at Sudan University of Science and Technology
January 11, 2030 - January 1, 2014Master of Business Administration at Sudan International University
January 11, 2030 - January 1, 2018Bachelor of Business Administration at Sudan University of Science and Technology
January 11, 2030 - January 1, 2014Bachelor of Business Administration at Sudan University of Science and Technology
January 11, 2030 - January 1, 2014Master of Business Administration at Sudan International University
January 11, 2030 - January 1, 2018Master of Business Administration at Sudan International University
January 1, 2018 - January 1, 2018Bachelor of Business Administration at Sudan University of Science and Technology
January 1, 2014 - January 1, 2014Qualifications
Chartered Marketer
January 1, 2025 - September 30, 2025CIM Level 6 Diploma in Professional Marketing
January 1, 2023 - September 30, 2025Professional Certified Marketer (AMA)
January 1, 2022 - September 30, 2025CIM Level 4 Certificate in Professional Marketing
January 1, 2020 - September 30, 2025Fundamentals of Digital Marketing (Google Digital Garage)
January 1, 2020 - September 30, 2025Chartered Marketer
January 1, 2025 - September 30, 2025CIM Level 6 Diploma in Professional Marketing
January 1, 2023 - September 30, 2025Professional Certified Marketer
January 1, 2022 - September 30, 2025CIM Level 4 Certificate in Professional Marketing
January 1, 2020 - September 30, 2025Fundamentals of Digital Marketing
January 1, 2020 - September 30, 2025Chartered Marketer, Chartered Institute of Marketing
January 1, 2025 - September 30, 2025CIM Level 6 Diploma in Professional Marketing, Chartered Institute of Marketing
January 1, 2023 - September 30, 2025Professional Certified Marketer, American Marketing Association
January 1, 2022 - September 30, 2025CIM Level 4 Certificate in Professional Marketing, Chartered Institute of Marketing
January 1, 2020 - September 30, 2025Fundamentals of Digital Marketing, Google Digital Garage
January 1, 2020 - September 30, 2025Associate Member, Chartered Institute of Marketing (ACIM)
January 11, 2030 - December 1, 2024Chartered Marketer
January 1, 2025 - September 30, 2025CIM Level 6 Diploma in Professional Marketing
January 1, 2023 - September 30, 2025Professional Certified Marketer
January 1, 2022 - September 30, 2025CIM Level 4 Certificate in Professional Marketing
January 1, 2020 - September 30, 2025Fundamentals of Digital Marketing
January 1, 2020 - September 30, 2025Chartered Marketer
January 1, 2025 - September 30, 2025CIM Level 6 Diploma in Professional Marketing
January 1, 2023 - September 30, 2025Professional Certified Marketer
January 1, 2022 - September 30, 2025CIM Level 4 Certificate in Professional Marketing
January 1, 2020 - September 30, 2025Fundamentals of Digital Marketing, Google Digital Garage
January 1, 2020 - September 30, 2025Chartered Marketer
January 1, 2025 - September 30, 2025CIM Level 6 Diploma in Professional Marketing
January 1, 2023 - September 30, 2025Professional Certified Marketer
January 1, 2022 - September 30, 2025CIM Level 4 Certificate in Professional Marketing
January 1, 2020 - September 30, 2025Fundamentals of Digital Marketing
January 1, 2020 - September 30, 2025Industry Experience
Financial Services, Professional Services, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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