MOSUB ABDALLAH MOHAMED HAJ AHMED

Available to hire

I'm a results-driven marketing communication professional with 8+ years of experience in the services sector and SME consulting, specializing in traditional and digital marketing campaigns, SEO/SEM planning, social…

About

I’m a results-driven marketing communication professional with 8+ years of experience in the services sector and SME consulting, specializing in traditional and digital marketing campaigns, SEO/SEM planning, social media management, sponsored ads, content management, and brand management.

Fluent in Arabic and English, I have a proven track record of driving customer acquisition, increasing brand awareness, and delivering measurable business results through collaborative leadership and data-driven decision making.

  • 7 years' experience
  • Joined September 2025

Industry experience

  • Financial Services
  • Professional Services
  • Other

Work experience· 12 roles

Head of Marketing Department · Industrial Development BankApr 2023 – Sep 2025 · 2 yrs 6 mos

Developed and implemented comprehensive marketing plans, resulting in 20% growth in customer acquisition and 40% increase in deposits over 3 years. Executed digital marketing campaigns (SEO, PPC, and social media) with a 92% brand awareness increase among target customers. Led annual marketing plans and budgets, contributing to 65% achievement of the bank's strategic goals. Conducted competitor analysis and identified KPIs, driving 20% performance improvements. Led customer-centric service development initiatives using a robust business case framework. Achieved 100% brand guideline adherence across all bank touchpoints. Optimized the online customer journey and enhanced digital presence through website management. Created engaging content for multiple digital platforms, improving user engagement and contributing to a 25% increase in customer numbers in 2022.

Head of Marketing Department · Industrial Development BankApr 2023 – Sep 2025 · 2 yrs 6 mos

Led the marketing function with comprehensive plans and budgets; achieved 20% growth in customer acquisition and 40% increase in deposits over three years. Executed digital campaigns (SEO, PPC, social media) that significantly increased online presence and brand awareness (92% among target customers). Managed annual marketing plans, driving 65% of strategic goals, conducted competitor analysis with KPI tracking, and led customer-centric service development using a business case framework. Ensured 100% brand guideline adherence across touchpoints and optimized the online customer journey through website management; produced engaging content across digital platforms, contributing to a 25% increase in customer numbers in 2022.

Head of Marketing Department · Industrial Development BankApr 2023 – Sep 2025 · 2 yrs 6 mos

Developed and implemented a comprehensive marketing plan, contributing to 20% growth in customer acquisition and a 40% increase in deposits over 3 years. Executed digital marketing campaigns (SEO, PPC, social media) to enhance online presence and achieve a 92% brand awareness increase among target customers. Led annual marketing plans and budgets, driving 65% achievement of strategic goals. Conducted competitor analyses and defined KPIs, leading to 20% performance improvements. Ensured 100% brand guideline adherence across all touchpoints and optimized the online customer journey through website management. Created engaging content for multiple digital platforms, boosting user engagement and increasing customer numbers in 2022.

Head of Marketing Department · Industrial Development BankApr 2023 – Sep 2025 · 2 yrs 6 mos
Head of Marketing Department · Industrial Development Bank (Khartoum, Sudan)Apr 2023 – Sep 2025 · 2 yrs 6 mos
Head of Marketing Department · Industrial Development BankApr 2023 – Sep 2025 · 2 yrs 6 mos
Marketing Officer · Islamic Insurance CompanyFeb 2018 – Sep 2025 · 7 yrs 8 mos
Marketing Officer · Islamic Insurance CompanyFeb 2018 – Sep 2025 · 7 yrs 8 mos

Education· 12

Master of Business Administration · Sudan International University2030 – 2018
Bachelor of Business Administration · Sudan University of Science and Technology2030 – 2014
Master of Business Administration · Sudan International University2030 – 2018
Bachelor of Business Administration · Sudan University of Science and Technology2030 – 2014

Certifications and awards· 31

Chartered Marketer2025
CIM Level 6 Diploma in Professional Marketing2023 – 2025
Professional Certified Marketer (AMA)2022 – 2025
CIM Level 4 Certificate in Professional Marketing2020 – 2025

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