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I’m a digital marketing specialist with nearly 10 years of experience in content strategy, social media, and performance-driven campaigns. My approach combines efficiency and creativity, always with a clear focus on the customer experience.\n\nI’ve collaborated with international teams across time zones, managing cross-channel communication, launching campaigns, and optimizing digital journeys. I enjoy working in dynamic environments, and I adapt quickly to new tools and platforms; aiming to bring purpose to everything I do.…I’m a digital marketing specialist with nearly 10 years of experience in content strategy, social media, and performance-driven campaigns. My approach combines efficiency and creativity, always with a clear focus on the customer experience.\n\nI’ve collaborated with international teams across time zones, managing cross-channel communication, launching campaigns, and optimizing digital journeys. I enjoy working in dynamic environments, and I adapt quickly to new tools and platforms; aiming to bring purpose to everything I do.

MARÍA PAULA MARTINELLI

Social Media Manager, Content Producer, Social Media Freelancer, +4

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I’m a digital marketing specialist with nearly 10 years of experience in content strategy, social media, and performance-driven campaigns. My approach combines efficiency and creativity, always with a clear focus on the customer experience.\n\nI’ve collaborated with international teams across time zones, managing cross-channel communication, launching campaigns, and optimizing digital journeys. I enjoy working in dynamic environments, and I adapt quickly to new tools and platforms; aiming to bring purpose to everything I do.…I’m a digital marketing specialist with nearly 10 years of experience in content strategy, social media, and performance-driven campaigns. My approach combines efficiency and creativity, always with a clear focus on the customer experience.\n\nI’ve collaborated with international teams across time zones, managing cross-channel communication, launching campaigns, and optimizing digital journeys. I enjoy working in dynamic environments, and I adapt quickly to new tools and platforms; aiming to bring purpose to everything I do.

Available to hire

I’m a digital marketing specialist with nearly 10 years of experience in content strategy, social media, and performance-driven campaigns. My approach combines efficiency and creativity, always with a clear focus on the customer experience.\n\nI’ve collaborated with international teams across time zones, managing cross-channel communication, launching campaigns, and optimizing digital journeys. I enjoy working in dynamic environments, and I adapt quickly to new tools and platforms; aiming to bring purpose to everything I do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Advanced

Work Experience

Social Media Manager at Engoo Online English (DMM)

January 1, 2025 - September 3, 2025

Led organic and paid social strategies across global markets on multiple platforms. Coordinated with editorial, design, and localization teams to ensure brand consistency. Managed content calendars, briefing creative teams and overseeing execution. Analyzed engagement data to optimize campaigns and report results to stakeholders.

Social Media Specialist & Community Manager at Engoo Online English (DMM)

January 1, 2023 - September 3, 2025

Managed and scheduled daily content across social media, blog, and email platforms. Produced and scheduled posts adapted to different audiences. Monitored key performance metrics, adjusting strategy for improved engagement.

Freelance Content & Social Media Manager

January 1, 2022 - September 3, 2025

Managed social media accounts and campaigns for B2C and B2B clients. Delivered end-to-end social media content creation, paid ads management, and client communication.

Social Media Manager & Marketing Analyst at Lorenzo Fiat Group Automotive

January 1, 2019 - September 3, 2025

Developed and executed social media content plans aligned with sales objectives. Managed paid advertising campaigns on Meta and Google platforms, optimizing performance.

Freelance E-commerce & Social Media Manager

January 1, 2018 - September 3, 2025

Managed all social media and marketing activities. Content strategy and performance tracking.

Content & Social Media Manager at Engoo Online English (DMM Eikaiwa)

January 1, 2025 - September 19, 2025

Led digital content strategy across non-English-speaking markets for Social Media, Email, and Website. Worked with cross-functional teams: Operations, design, editors, translation. Oversaw performance campaigns and improved KPIs.

Social Media & Community Manager at Engoo Online English (DMM Eikaiwa)

January 1, 2023 - September 19, 2025

Managed digital channels, built brand community and engagement. Created content for social media, blogs, and email flows. Monitored key metrics and optimized strategy accordingly.

Digital Marketing & Content Specialist at Freelance for agencies and companies

January 1, 2022 - September 19, 2025

Developed content strategies for lead generation and conversion (Email, Social Media, Blog). Ran paid campaigns and collaborated on landing page optimization. Coordinated with creative teams and clients to deliver results.

Digital Marketing Analyst at Lorenzo Automotores Fiat Group Argentina

January 1, 2019 - September 19, 2025

Developed content strategies for Email Marketing and Social Media. Managed paid campaigns on Meta Ads and Google Ads to generate leads. Improved digital conversion funnel and delivered KPI-based reports.

E-commerce & Online Sales Freelance Personal Project at Self-Employed / Freelance

January 1, 2018 - September 19, 2025

Built and managed an online store with a Social media presence. Ran ads, tracked sales, and optimized performance.