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I'm María Paula Martinelli, a Senior Content Specialist who turns ideas into strategic content that connects with audiences. With over eight years in digital and editorial content, I craft storytelling frameworks, style guides, editorial planning, and content QA to ensure quality across languages. I also lead and mentor multilingual teams to deliver consistent results and measurable improvements. My English is advanced (C1) and I’m comfortable creating content in both Spanish and English. For four years, I led multilingual teams of editors, translators, and designers across multiple markets, ensuring quality and alignment of all deliverables. I’m passionate about brand voice development, performance-driven editorial strategies, and cross-functional collaboration that drives engagement and business goals.…I'm María Paula Martinelli, a Senior Content Specialist who turns ideas into strategic content that connects with audiences. With over eight years in digital and editorial content, I craft storytelling frameworks, style guides, editorial planning, and content QA to ensure quality across languages. I also lead and mentor multilingual teams to deliver consistent results and measurable improvements. My English is advanced (C1) and I’m comfortable creating content in both Spanish and English. For four years, I led multilingual teams of editors, translators, and designers across multiple markets, ensuring quality and alignment of all deliverables. I’m passionate about brand voice development, performance-driven editorial strategies, and cross-functional collaboration that drives engagement and business goals.

MARÍA PAULA MARTINELLI

Content Producer, Content Strategist, Copywriter, +3

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I'm María Paula Martinelli, a Senior Content Specialist who turns ideas into strategic content that connects with audiences. With over eight years in digital and editorial content, I craft storytelling frameworks, style guides, editorial planning, and content QA to ensure quality across languages. I also lead and mentor multilingual teams to deliver consistent results and measurable improvements. My English is advanced (C1) and I’m comfortable creating content in both Spanish and English. For four years, I led multilingual teams of editors, translators, and designers across multiple markets, ensuring quality and alignment of all deliverables. I’m passionate about brand voice development, performance-driven editorial strategies, and cross-functional collaboration that drives engagement and business goals.…I'm María Paula Martinelli, a Senior Content Specialist who turns ideas into strategic content that connects with audiences. With over eight years in digital and editorial content, I craft storytelling frameworks, style guides, editorial planning, and content QA to ensure quality across languages. I also lead and mentor multilingual teams to deliver consistent results and measurable improvements. My English is advanced (C1) and I’m comfortable creating content in both Spanish and English. For four years, I led multilingual teams of editors, translators, and designers across multiple markets, ensuring quality and alignment of all deliverables. I’m passionate about brand voice development, performance-driven editorial strategies, and cross-functional collaboration that drives engagement and business goals.

Available to hire

I’m María Paula Martinelli, a Senior Content Specialist who turns ideas into strategic content that connects with audiences. With over eight years in digital and editorial content, I craft storytelling frameworks, style guides, editorial planning, and content QA to ensure quality across languages. I also lead and mentor multilingual teams to deliver consistent results and measurable improvements. My English is advanced (C1) and I’m comfortable creating content in both Spanish and English.

For four years, I led multilingual teams of editors, translators, and designers across multiple markets, ensuring quality and alignment of all deliverables. I’m passionate about brand voice development, performance-driven editorial strategies, and cross-functional collaboration that drives engagement and business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Advanced

Work Experience

Social Media Manager at Engoo Online English (DMM)

January 1, 2025 - September 3, 2025

Led organic and paid social strategies across global markets on multiple platforms. Coordinated with editorial, design, and localization teams to ensure brand consistency. Managed content calendars, briefing creative teams and overseeing execution. Analyzed engagement data to optimize campaigns and report results to stakeholders.

Social Media Specialist & Community Manager at Engoo Online English (DMM)

January 1, 2023 - September 3, 2025

Managed and scheduled daily content across social media, blog, and email platforms. Produced and scheduled posts adapted to different audiences. Monitored key performance metrics, adjusting strategy for improved engagement.

Freelance Content & Social Media Manager

January 1, 2022 - September 3, 2025

Managed social media accounts and campaigns for B2C and B2B clients. Delivered end-to-end social media content creation, paid ads management, and client communication.

Social Media Manager & Marketing Analyst at Lorenzo Fiat Group Automotive

January 1, 2019 - September 3, 2025

Developed and executed social media content plans aligned with sales objectives. Managed paid advertising campaigns on Meta and Google platforms, optimizing performance.

Freelance E-commerce & Social Media Manager

January 1, 2018 - September 3, 2025

Managed all social media and marketing activities. Content strategy and performance tracking.

Content & Social Media Manager at Engoo Online English (DMM Eikaiwa)

January 1, 2025 - September 19, 2025

Led digital content strategy across non-English-speaking markets for Social Media, Email, and Website. Worked with cross-functional teams: Operations, design, editors, translation. Oversaw performance campaigns and improved KPIs.

Social Media & Community Manager at Engoo Online English (DMM Eikaiwa)

January 1, 2023 - September 19, 2025

Managed digital channels, built brand community and engagement. Created content for social media, blogs, and email flows. Monitored key metrics and optimized strategy accordingly.

Digital Marketing & Content Specialist at Freelance for agencies and companies

January 1, 2022 - September 19, 2025

Developed content strategies for lead generation and conversion (Email, Social Media, Blog). Ran paid campaigns and collaborated on landing page optimization. Coordinated with creative teams and clients to deliver results.

Digital Marketing Analyst at Lorenzo Automotores Fiat Group Argentina

January 1, 2019 - September 19, 2025

Developed content strategies for Email Marketing and Social Media. Managed paid campaigns on Meta Ads and Google Ads to generate leads. Improved digital conversion funnel and delivered KPI-based reports.

E-commerce & Online Sales Freelance Personal Project at Self-Employed / Freelance

January 1, 2018 - September 19, 2025

Built and managed an online store with a Social media presence. Ran ads, tracked sales, and optimized performance.

Senior Content Specialist (Freelance, part-time) at Freelance

January 1, 2025 - Present

Develop content strategy and editorial direction for brands and digital platforms. Curate, write, and edit website, blog, and newsletter content in Spanish and English. Define brand voice and storytelling frameworks.

Creative Content Manager at Engoo Online English (DMM Eikaiwa)

January 1, 2023 - January 1, 2025

Led global content strategy across international markets. Coordinated multilingual teams of editors, translators, and designers in multiple countries. Ensured quality, consistency, and alignment of all content delivered. Implemented performance-driven improvements, optimizing engagement and editorial consistency across various languages.

Content Specialist at Engoo Online English

January 1, 2021 - January 1, 2023

Created and edited strategic online content for multiple platforms. Collaborated with native editors to adapt the content and ensure multilingual quality and adaptation.

Content Specialist at Freelance for agencies and companies

January 1, 2019 - January 1, 2021

Produced content for freelance clients, developing brand storytelling, website content, newsletters, and blog articles.

Co-founder at Wellness brand

January 1, 2019 - January 1, 2021

Co-founded a wellness brand; produced content for brand storytelling, managed online presence, digital marketing campaigns, client support, and a sales showroom.

Content & Marketing Analyst at Lorenzo Automotores, Grupo Fiat Argentina

January 1, 2016 - January 1, 2019

Managed blog and newsletter content. Supported CRM, lead generation, and digital campaigns. Created web content, email marketing materials, and internal corporate communications.

Founder at Stationery & Design online Shop

January 1, 2014 - January 1, 2016

Founder and content lead for online store. Developed brand storytelling, web content, and newsletters. Managed online presence and digital communication strategy.