I’m a culinary professional and brand consultant with a background spanning recipe development, food content, wellness education, and consumer marketing. Over the past decade, I’ve worked across private cheffing, pop-up dining, digital food media, and product-based food businesses—developing recipes, content, and culinary strategy for individuals and wellness-forward brands alike. Today, I partner with brands, founders, and teams on: Recipe development and testing (video, photo, written) Culinary strategy and menu ideation Food and wellness consulting Brand-aligned content and product support Food writing and editing Fractional culinary support for growing food businesses At the core of my work is a belief that food should be nourishing, intentional, and deeply human — not rigid, performative, or trend-driven. I specialize in translating wellness-forward values into food that actually fits real life: meals people want to eat, products people want to buy, and systems that are sustainable for the people behind them. I’m particularly drawn to work that sits at the intersection of food, wellness, and business — where quality matters, nuance is respected, and long-term thinking is valued. I've worked with brands like Love Beets, Veggie Confetti, Fromager d'Affinois, and Yes! Apples. Based in Rochester, NY. Available for contract and fractional work.

Mackenzie Piccarreto

I’m a culinary professional and brand consultant with a background spanning recipe development, food content, wellness education, and consumer marketing. Over the past decade, I’ve worked across private cheffing, pop-up dining, digital food media, and product-based food businesses—developing recipes, content, and culinary strategy for individuals and wellness-forward brands alike. Today, I partner with brands, founders, and teams on: Recipe development and testing (video, photo, written) Culinary strategy and menu ideation Food and wellness consulting Brand-aligned content and product support Food writing and editing Fractional culinary support for growing food businesses At the core of my work is a belief that food should be nourishing, intentional, and deeply human — not rigid, performative, or trend-driven. I specialize in translating wellness-forward values into food that actually fits real life: meals people want to eat, products people want to buy, and systems that are sustainable for the people behind them. I’m particularly drawn to work that sits at the intersection of food, wellness, and business — where quality matters, nuance is respected, and long-term thinking is valued. I've worked with brands like Love Beets, Veggie Confetti, Fromager d'Affinois, and Yes! Apples. Based in Rochester, NY. Available for contract and fractional work.

Available to hire

I’m a culinary professional and brand consultant with a background spanning recipe development, food content, wellness education, and consumer marketing.

Over the past decade, I’ve worked across private cheffing, pop-up dining, digital food media, and product-based food businesses—developing recipes, content, and culinary strategy for individuals and wellness-forward brands alike.

Today, I partner with brands, founders, and teams on:

Recipe development and testing (video, photo, written)
Culinary strategy and menu ideation
Food and wellness consulting
Brand-aligned content and product support
Food writing and editing
Fractional culinary support for growing food businesses

At the core of my work is a belief that food should be nourishing, intentional, and deeply human — not rigid, performative, or trend-driven. I specialize in translating wellness-forward values into food that actually fits real life: meals people want to eat, products people want to buy, and systems that are sustainable for the people behind them.

I’m particularly drawn to work that sits at the intersection of food, wellness, and business — where quality matters, nuance is respected, and long-term thinking is valued. I’ve worked with brands like Love Beets, Veggie Confetti, Fromager d’Affinois, and Yes! Apples.

Based in Rochester, NY. Available for contract and fractional work.

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Language

English
Fluent

Work Experience

Freelance / Private Chef & Content Creator at Mackenzie’s Table
September 30, 2016 - Present
Creative food professional focusing on private cheffing, recipe development, and brand-facing content execution. Translating ideas into clear deliverables and collaborating with cross-functional teams to produce polished deliverables and content.
Account Sales Specialist at EC Scott Group
June 4, 2016 - August 26, 2017
Developed and maintained relationships with over 300 independent retailers in the Central US territory, providing personalized customer service and sales support. Continued education and training on over 30 beauty + wellness brands, pitching new products + launches appropriately to drive growth.
Social Media & Branding Expert at Maty's Healthy Products
August 8, 2017 - March 29, 2019
Created all content for social media accounts, blog posts and email marketing. Grew IG following by over 450%. Developed and spearheaded the influencer program. Produced photography for all marketing and website efforts. Ran ad campaigns for social media.
Founder + Chef at Crosby Lane
March 9, 2021 - April 10, 2024
Founded a virtual kitchen during Covid, creating whole-food based pantry staples and healthy desserts for pick-up only. Ran everything from recipe creation, cooking, bookkeeping, marketing, logistics, technology, and inventory.

Education

Master of Business Administration (MBA) at St. John Fisher University
June 1, 2010 - August 1, 2011
Bachelor of Science in Business Administration, Management Concentration, Marketing Concentration at University at Buffalo
January 1, 2006 - December 21, 2009

Qualifications

Holistic Health Coach Certification from IIN
October 1, 2015 - October 1, 2016

Industry Experience

Media & Entertainment, Professional Services, Education, Other, Travel & Hospitality, Consumer Goods