MARKETING & CUSTOMER SUPPORT, FREELANCE & ONSITE at Upwork

• Researched market trends, competitor strategies, and customer insights to refine messaging, audience segmentation, and campaign positioning • Designed and implemented digital marketing strategies, managing full-funnel campaigns (TOF, MOF, BOF, Re-targeting) for measurable growth • Oversaw account setups, tracking systems, API integration, and reporting templates to ensure accurate performance measurement • Provided inputs on copy, visuals, and video content, guiding creative development and testing for maximum impact • Managed ad budgets and pacing through daily monitoring, optimizing campaigns to improve lead quality and acquisition costs • Developed customer journey strategies from ads to conversion and post-purchase, increasing AOV, LTV, and maintaining CAC targets • Built systems, processes, and SOPs to streamline team workflows while mentoring and supervising digital marketing and advertising teams • Facilitated weekly and monthly review sessions with clients, delivering actionable recommendations and transparent performance reporting • Drove measurable results through data-driven experiments, trend adoption, and innovative growth strategies • Supported customer support and social media teams t o ensure timely responses and high-quality customer experiences • Launched time-bound and event-specific offers tailored to target audiences, boosting engagement and conversions • Identified opportunities for customer acquisition, retention, and revenue growth using predictive insights and experimentation