Product designer and strategist with over a decade of helping organisations build human-centred products, tools and experiences — balancing business goals with genuine user needs, across every stage from research to delivery. Guided by a belief that great design balances aesthetic impact, functionality, inclusivity, and accessibility, I work across every stage — weaving in low-code tooling and AI-enabled workflows to move faster and test smarter along the way. At Studio Graphene, I supported a major UK eCommerce platform — providing ongoing experience design, shaping strategy, identifying opportunities, and rapidly testing and deploying improvements. At Graphite Digital I led a team of designers on a global pharmaceutical platform — unifying regional healthcare professional services into a single global portal, from MVP through to full implementation. This involved evolving and defining elements in our atomic multi-brand design system to support the complex and stringent regulatory requirements needed in different regions. At SharpEnd, I helped shape the strategy and user experience for their SaaS platform, io.tt — a tool enabling global brands to run digital campaigns through QR and NFC technology, tracking millions of products worldwide, all driving smarter, more connected brand experiences.…Product designer and strategist with over a decade of helping organisations build human-centred products, tools and experiences — balancing business goals with genuine user needs, across every stage from research to delivery. Guided by a belief that great design balances aesthetic impact, functionality, inclusivity, and accessibility, I work across every stage — weaving in low-code tooling and AI-enabled workflows to move faster and test smarter along the way. At Studio Graphene, I supported a major UK eCommerce platform — providing ongoing experience design, shaping strategy, identifying opportunities, and rapidly testing and deploying improvements. At Graphite Digital I led a team of designers on a global pharmaceutical platform — unifying regional healthcare professional services into a single global portal, from MVP through to full implementation. This involved evolving and defining elements in our atomic multi-brand design system to support the complex and stringent regulatory requirements needed in different regions. At SharpEnd, I helped shape the strategy and user experience for their SaaS platform, io.tt — a tool enabling global brands to run digital campaigns through QR and NFC technology, tracking millions of products worldwide, all driving smarter, more connected brand experiences.WWWW…