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I am a versatile Art Director and Senior Brand Designer with over a decade of experience delivering high-impact, international 360 campaigns for luxury and consumer brands. I specialize in brand identity, digital marketing, and multi-channel customer engagement, with a proven track record of launching new products, elevating brand perception, and driving measurable results. I thrive in fast-paced environments, lead cross-functional teams, and translate marketing objectives into scalable design systems. My work blends strategic thinking with creative storytelling to deliver visually compelling experiences across digital and live channels.…I am a versatile Art Director and Senior Brand Designer with over a decade of experience delivering high-impact, international 360 campaigns for luxury and consumer brands. I specialize in brand identity, digital marketing, and multi-channel customer engagement, with a proven track record of launching new products, elevating brand perception, and driving measurable results. I thrive in fast-paced environments, lead cross-functional teams, and translate marketing objectives into scalable design systems. My work blends strategic thinking with creative storytelling to deliver visually compelling experiences across digital and live channels.

Marisol Rivera

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I am a versatile Art Director and Senior Brand Designer with over a decade of experience delivering high-impact, international 360 campaigns for luxury and consumer brands. I specialize in brand identity, digital marketing, and multi-channel customer engagement, with a proven track record of launching new products, elevating brand perception, and driving measurable results. I thrive in fast-paced environments, lead cross-functional teams, and translate marketing objectives into scalable design systems. My work blends strategic thinking with creative storytelling to deliver visually compelling experiences across digital and live channels.…I am a versatile Art Director and Senior Brand Designer with over a decade of experience delivering high-impact, international 360 campaigns for luxury and consumer brands. I specialize in brand identity, digital marketing, and multi-channel customer engagement, with a proven track record of launching new products, elevating brand perception, and driving measurable results. I thrive in fast-paced environments, lead cross-functional teams, and translate marketing objectives into scalable design systems. My work blends strategic thinking with creative storytelling to deliver visually compelling experiences across digital and live channels.

Available to hire

I am a versatile Art Director and Senior Brand Designer with over a decade of experience delivering high-impact, international 360 campaigns for luxury and consumer brands. I specialize in brand identity, digital marketing, and multi-channel customer engagement, with a proven track record of launching new products, elevating brand perception, and driving measurable results.

I thrive in fast-paced environments, lead cross-functional teams, and translate marketing objectives into scalable design systems. My work blends strategic thinking with creative storytelling to deliver visually compelling experiences across digital and live channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Japanese

Beginner

Work Experience

Museum Education Apprentice at Museum of Contemporary Art (MOCA)

January 1, 2004 - Present

During my tenure with MOCA’s Education Department, I played a key role in developing weekly family events themed around the museum’s exhibitions. The most significant project I worked on was the design, planning, and promotion of the annual teen event at the Geffen Contemporary in Downtown Los Angeles, which my team marketed as “Synergy: An Exploration of Synesthesia” in 2004.

Designer at The Program (Fender Guitars)

November 1, 2025 - April 1, 2025

Creative lead for Fender account; translating marketing objectives and brand guidelines into scalable design systems and assets. Collaborated with copywriters and senior leadership to pitch, refine, and present ideas aligned with brand tone and strategic goals; proactively identified opportunities to elevate creative quality, workflows, and processes.

Senior Digital Designer, International at Tatcha

January 1, 2023 - December 1, 2024

Creative lead for in-house development of international 360 campaigns with emphasis on product launches, brand identity, and digital marketing across all brand touch points; strategy and implementation. Created engaging social media graphics, boosting engagement rates by 20%; produced still-life for beauty campaigns with festive and interactive Japanese-inspired concepts.

Senior Digital Designer, DTC Campaigns at Tatcha

February 1, 2021 - January 1, 2023

Creative lead for in-house development of direct-to-client campaigns and promotions with emphasis on customer engagement, retention, and acquisition; partnered with cross-functional teams including merchandisers, producers, photographers, stylists, strategists, designers, and project managers.

Senior Brand Designer at Rodan + Fields

February 1, 2017 - July 1, 2020

Creative lead for in-house development of field and brand campaigns across multiple channels; redesigned loyalty rewards programs; designed promotional materials for the consultant enrollment program, increasing enrollment by 30% within 3 months through digital-first strategy.

Interactive/Senior Designer at NEXGEN PACKAGING

October 1, 2011 - February 1, 2017

Headed internal multi-disciplinary design initiatives spanning digital, video, retail, and packaging; delivered pixel-perfect retail packaging for Levi's, Dockers, GAP, Charlotte Russe, and Chico's FAS; owned design for in-house web/app solutions, video content, tradeshow materials; conducted field trend studies and audience analysis.

Museum Apprentice, Education Department at The Museum of Contemporary Art (MOCA)

January 1, 2003 - January 1, 2004

Apprenticeship in education department supporting program activities and learning initiatives.

Senior Designer + Art Director at Freelance

July 1, 2020 - February 1, 2021

Delivered freelance design and web development solutions across digital, email, paid media, and print; translated brand and marketing objectives into intuitive assets and functional web experiences; managed multiple client projects from concept to final production.