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Results-driven Digital Marketer specializing in performance marketing and growth campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads. Passionate about combining data, creativity, and experimentation to drive measurable growth in conversions, app installs, and brand visibility.…

Mareijn Gouw

Digital Marketer, Growth Marketer, Marketing Strategist, +2

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Results-driven Digital Marketer specializing in performance marketing and growth campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads. Passionate about combining data, creativity, and experimentation to drive measurable growth in conversions, app installs, and brand visibility.…

Available to hire

Results-driven Digital Marketer specializing in performance marketing and growth campaigns across platforms like Google Ads, Meta, TikTok, and Apple Search Ads. Passionate about combining data, creativity, and experimentation to drive measurable growth in conversions, app installs, and brand visibility.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

English

Advanced

Work Experience

Digital Marketer (Freelance) at Self-Employed / Freelance

April 1, 2025 - Present

Planned, launched, and managed high-performing campaigns across Google Ads (Search, P-Max, Display, Video) and Meta Ads. Drove continuous performance improvements through in-depth audience insights, keyword research, and structured A/B testing. Tracked and optimized campaigns against key KPIs, including CTR, CPA, CVR, and ROAS. Worked together with content and design team to create visually impactful and conversion-focused creatives.

Digital Marketer at Platform Creation / Amsterdam

February 1, 2022 - February 1, 2025

Led end-to-end marketing strategy for leading shopping and cashback platforms, including Woolsocks, Scoupy, and ShopBuddies. Designed and optimized multi-channel acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, Apple Search Ads and Digital Out of Home, achieving strong growth in website conversions, app installs and in-app conversions.

Digital Marketer at GreenHub Imports (Mijdrecht)

July 1, 2020 - February 1, 2022

Developed and executed the B2B marketing roadmap for GreenHub Imports and its brand portfolio. Improved SEO rankings through strategic web content optimization. Built the email marketing framework from the ground up, including automation flows, campaign calendars, and responsive email templates.

Digital Marketer (Freelance)

January 1, 2017 - July 1, 2020

Delivered tailored digital marketing strategies for diverse B2B and B2C clients. Planned, executed, and scaled campaigns in Google Ads (Search, Display, Video) and Meta Ads, consistently hitting CTR, CPA, CVR and ROAS targets.

Digital Marketer at Westweelde (Amsterdam)

April 1, 2015 - January 1, 2017

Shaped and executed brand marketing strategies for multiple venues. Managed cross-channel campaigns, including Google Ads, Meta Ads, email marketing automation, and outdoor advertising. Built and maintained strong press and public relations networks to maximize brand visibility.