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I started by building songs—clarity, timing, structure—skills I apply to marketing strategy. With 15+ years in agency and brand settings, I design omnichannel programs that align audience insight, media investment, and measurement to drive growth. I'm known for translating business objectives into actionable campaign frameworks, aligning cross-functional teams, and delivering performance outcomes in complex categories. I lead planning, cross-media strategy, audience development, and team leadership to drive measurable results.…I started by building songs—clarity, timing, structure—skills I apply to marketing strategy. With 15+ years in agency and brand settings, I design omnichannel programs that align audience insight, media investment, and measurement to drive growth. I'm known for translating business objectives into actionable campaign frameworks, aligning cross-functional teams, and delivering performance outcomes in complex categories. I lead planning, cross-media strategy, audience development, and team leadership to drive measurable results.

Neal Pickle

Digital Marketer, Marketing Strategist, Social Media Manager, +5

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I started by building songs—clarity, timing, structure—skills I apply to marketing strategy. With 15+ years in agency and brand settings, I design omnichannel programs that align audience insight, media investment, and measurement to drive growth. I'm known for translating business objectives into actionable campaign frameworks, aligning cross-functional teams, and delivering performance outcomes in complex categories. I lead planning, cross-media strategy, audience development, and team leadership to drive measurable results.…I started by building songs—clarity, timing, structure—skills I apply to marketing strategy. With 15+ years in agency and brand settings, I design omnichannel programs that align audience insight, media investment, and measurement to drive growth. I'm known for translating business objectives into actionable campaign frameworks, aligning cross-functional teams, and delivering performance outcomes in complex categories. I lead planning, cross-media strategy, audience development, and team leadership to drive measurable results.

Available to hire

I started by building songs—clarity, timing, structure—skills I apply to marketing strategy. With 15+ years in agency and brand settings, I design omnichannel programs that align audience insight, media investment, and measurement to drive growth.
I’m known for translating business objectives into actionable campaign frameworks, aligning cross-functional teams, and delivering performance outcomes in complex categories. I lead planning, cross-media strategy, audience development, and team leadership to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

Campaign Specialist at Pearson Higher Education

August 1, 2022 - September 1, 2025

Owned cross-channel planning and execution for portfolio-level SaaS campaigns targeting enterprise academic institutions, aligning media, messaging, and measurement to revenue growth. Led integrated strategy across email, paid media, social, SEO, content and events; produced 900+ MQLs and $2M+ influenced pipeline. Built dashboards in GA4/Tableau/Salesforce to guide investment decisions; expanded digital reach 10% by launching new content streams; mentored junior staff.

Campaign Manager at Pearson Higher Education

May 1, 2018 - July 1, 2022

Led strategic full-funnel, omni-channel campaigns targeting faculty across multiple course-area portfolios; connected Product Marketing, Sales, Web, Creative and performance measurement. Achieved 12% YoY lift in course adoptions; doubled webinar attendance; strengthened seasonal engagement; managed external agency partners to plan and optimize paid media programs.

Media Supervisor at Starcom Worldwide

July 1, 2011 - December 1, 2017

Led connections planning and national/regional media strategy for Best Buy, Kraft-Heinz, Allstate, and Beam Suntory, translating business goals into actionable, insight-driven media plans. Owned cross-media planning across digital, social, video, programmatic DSPs, audio, print, and out-of-home. Improved ROAS by 10% YoY and generated 100M+ impressions with Beam Suntory campaigns; mentored teams and strengthened reporting frameworks.

Senior Media Planner at The Integer Group

August 1, 2009 - December 1, 2011

Built audience-led, cross-media plans across retail, CPG, financial, and insurance—supporting national Upfront TV/Print/Audio/Digital planning, local-market/regional investment strategies, and ongoing optimization. Developed negotiation, media economics, and client leadership skills that supported later scale in senior planning roles.

Media Supervisor at TM Advertising

March 1, 2007 - August 1, 2009

Developed negotiation and media economics, client leadership and presentations; managed local and national planning across TV, print, radio, and digital channels, aligning investments with campaign objectives and performance.

Senior Media Planner at Zenith-Optimedia

May 1, 2004 - November 1, 2006

Led senior-level media planning for multiple clients, coordinating cross-channel strategies and optimizing budget allocation to maximize reach and efficiency.

Media Planner at OMD USA

July 1, 2002 - May 1, 2004

Planned and executed media strategies for diverse brands, contributing to multi-channel media mix optimization and performance reporting.

Assistant Media Planner at GSD&M Advertising

October 1, 2000 - July 1, 2002

Supported audience-led planning across retail, CPG, financial, and insurance accounts, contributing to national Upfront strategy and local market optimization.