Marissa Rodakis

Creates marketing campaigns promoting STAT’s premium subscription, live/virtual events, reports, and other initiatives. Leads creative vision for STAT conferences and in-person events, collaborating with the event team to transform venues and deliver immersive, brand-consistent experiences, including on-site setup support and print/event branding installation. Develops decks and documents to support sales for deal and sponsorship opportunities. Works with the STAT Brand Studio team to create sponsored event branding and marketing materials. Manages freelance designers, assigning projects, creating timelines, providing feedback, and overseeing execution from concept to final asset delivery.

Developed creative concepts for iRobot’s integrated marketing campaigns, ensuring consistent, high-impact designs across digital and print. Created the branding and design for the iRobot OS launch, developing a cohesive visual identity used across TV commercials, media releases, print collateral, and web content. Created custom iconography for the redesigned iRobot website to improve user experience. Mentored design interns by providing actionable feedback and guiding them through the design process.

Partnered with copywriters and cross-functional stakeholders to develop monthly product campaigns for Birch Lane/Wayfair websites plus social and email channels. Worked with the catalog production team to produce monthly catalogs that told a compelling brand story and supported product sales. Ensured print-ready files met quality standards and coordinated with printers for accurate production and timely distribution. Developed marketing decks used by sales teams to secure partnerships with companies, influencers, and celebrities, supporting brand awareness and collaborations.