I'm a digital marketing professional with a track record of crafting and leading end-to-end campaigns that build brands, grow audiences, and deliver measurable ROI across social media, search, and content channels. I thrive in fast-paced environments, enjoy turning data into actionable insights, and love collaborating with clients to align marketing efforts with sales goals and long-term brand strategy.…

Muhammad Salman

I'm a digital marketing professional with a track record of crafting and leading end-to-end campaigns that build brands, grow audiences, and deliver measurable ROI across social media, search, and content channels. I thrive in fast-paced environments, enjoy turning data into actionable insights, and love collaborating with clients to align marketing efforts with sales goals and long-term brand strategy.…

Available to hire

I’m a digital marketing professional with a track record of crafting and leading end-to-end campaigns that build brands, grow audiences, and deliver measurable ROI across social media, search, and content channels.

I thrive in fast-paced environments, enjoy turning data into actionable insights, and love collaborating with clients to align marketing efforts with sales goals and long-term brand strategy.

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Language

English
Fluent
Urdu
Fluent
Hindi
Advanced

Work Experience

Digital Marketing Specialist at World Ends Limited
July 1, 2025 - October 7, 2025
Developed and executed targeted digital marketing strategies and advertising campaigns across social media (Facebook, Instagram, TikTok) and search engines (Google Ads), doubling followers and generating 4,000+ low-cost leads. Applied neuromarketing techniques such as social proof, scarcity/urgency framing, and trust cues to improve lead-to-client conversion by 25%+. Managed client marketing services, collaborating to develop tailored strategies, track and optimize campaigns, and provide ROI reports, achieving up to 30% conversion rates and 70% repeat business. Utilized web analytics tools (Google Analytics and Meta Ads Manager) to deliver performance reports, optimize campaigns, reduce costs, and scale results.
Social Media Marketing Specialist at Our Marketing Startup
January 1, 2024 - October 7, 2025
Planned, executed, and optimized Meta Ads + WhatsApp marketing funnels for D2C brands, achieving up to 3.5x ROAS and generating 200+ qualified leads per month. Managed end-to-end digital marketing campaigns, including audience research, segmentation, creative development, and retargeting, improving click-through rates by 40% and conversions by 25%. Leveraged analytics tools (Meta Ads Manager, Google Analytics) to track performance, refine targeting, and lower cost-per-acquisition to under $5 per lead. Collaborated with clients to align digital marketing strategies with sales goals, contributing to a 30% increase in repeat customer purchases. Produced weekly and monthly performance reports on ROAS, conversions, and pipeline growth.
Digital Marketing Specialist at World Ends Limited
July 1, 2025 - October 7, 2025
Developed and executed targeted digital marketing strategies and advertising campaigns across social media (Facebook, Instagram, TikTok) and search engines (Google Ads), doubling followers and generating 4,000+ low-cost leads. Applied neuromarketing techniques to improve lead-to-client conversion and managed client marketing services with ROI reporting.
Social Media Marketing Specialist at Our Marketing Startup
January 31, 2024 - October 7, 2025
Planned, executed, and optimized Meta Ads + WhatsApp marketing funnels for D2C brands, achieving up to 3.5x ROAS and generating 200+ qualified leads per month. Managed end-to-end campaigns, improved CTR by 40% and conversions by 25%, and lowered cost-per-lead to under $5. Produced weekly and monthly performance reports.

Education

BS Chemical Engineering at National University of Sciences and Technology
August 1, 2023
Bachelor of Business Administration at National University of Sciences & Technology
September 1, 2019 - May 1, 2023
Bachelor of Business Administration at National University of Sciences & Technology
September 1, 2019 - May 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Media & Entertainment, Education, Computers & Electronics, Software & Internet, Professional Services
    paper Logo Design portfolio
    These are some recently designed logos for different brands and companies designer brand identity logo startups…
    paper Logo design project
    The geometrical shapes were used to represent the main objective firmness, the mission of the brand. The four equal squares shows harmony and sense of luxury in the work that they do. The logo comprises of two main colors. The first sea green color is associated with nature thus represents freshness, calmness and promotes growth. It conveys a sense of tranquility. The second orange is the the color of joy used to show creativity and fascination. It expresses freedom. brand identity logo custom modern…
    uniE621 Youtube Thumbnail
    Created a thumbnail that can gather excited young audience youtube thumbnail catchy…
    uniE621 Social media designs
    This is the cover of my social media post and ad design proposal graphicdesigner socialmedia fbad ad branding…
    uniE621 Social Awareness Poster
    Hi, I designed the poster for the social awareness on drugs so most of my audience was not very aged so the idea was a more modern and minimal look. Diagonal proximity and contrast were used for an attractive visual hierarchy. The color choice of black and yellow is quite popular and matched our subject of drugs. The tear-shaped drops represent the drugs in our society and the shapes behind were used to soothe your eyes so thus giving an idea of awareness. Thank you. https://www.behance.net/gallery/107027807/Poster-Design graphicdesigner poster design socialawareness minimal posterdesign…