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I am a strategic insights leader with 25+ years transforming consumer intelligence into competitive advantage across 25+ countries. I pioneer AI-enhanced market research methodologies, integrating traditional research with advanced analytics to deliver actionable insights that drive measurable business growth. I have a proven track record leading cross-functional teams of 25+ researchers, managing multi-million dollar client portfolios, and optimizing customer experiences across CPG, healthcare, technology, automotive, and financial services sectors. I combine methodological depth with strategic business acumen to solve complex market challenges and unlock new growth opportunities.…I am a strategic insights leader with 25+ years transforming consumer intelligence into competitive advantage across 25+ countries. I pioneer AI-enhanced market research methodologies, integrating traditional research with advanced analytics to deliver actionable insights that drive measurable business growth. I have a proven track record leading cross-functional teams of 25+ researchers, managing multi-million dollar client portfolios, and optimizing customer experiences across CPG, healthcare, technology, automotive, and financial services sectors. I combine methodological depth with strategic business acumen to solve complex market challenges and unlock new growth opportunities.

Marcello Sasso

Brand Strategist, Marketing Strategist, AI Strategy Consultant, +2

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I am a strategic insights leader with 25+ years transforming consumer intelligence into competitive advantage across 25+ countries. I pioneer AI-enhanced market research methodologies, integrating traditional research with advanced analytics to deliver actionable insights that drive measurable business growth. I have a proven track record leading cross-functional teams of 25+ researchers, managing multi-million dollar client portfolios, and optimizing customer experiences across CPG, healthcare, technology, automotive, and financial services sectors. I combine methodological depth with strategic business acumen to solve complex market challenges and unlock new growth opportunities.…I am a strategic insights leader with 25+ years transforming consumer intelligence into competitive advantage across 25+ countries. I pioneer AI-enhanced market research methodologies, integrating traditional research with advanced analytics to deliver actionable insights that drive measurable business growth. I have a proven track record leading cross-functional teams of 25+ researchers, managing multi-million dollar client portfolios, and optimizing customer experiences across CPG, healthcare, technology, automotive, and financial services sectors. I combine methodological depth with strategic business acumen to solve complex market challenges and unlock new growth opportunities.

Available to hire

I am a strategic insights leader with 25+ years transforming consumer intelligence into competitive advantage across 25+ countries. I pioneer AI-enhanced market research methodologies, integrating traditional research with advanced analytics to deliver actionable insights that drive measurable business growth.

I have a proven track record leading cross-functional teams of 25+ researchers, managing multi-million dollar client portfolios, and optimizing customer experiences across CPG, healthcare, technology, automotive, and financial services sectors. I combine methodological depth with strategic business acumen to solve complex market challenges and unlock new growth opportunities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Italian

Fluent

Spanish; Castilian

Intermediate

Work Experience

Founder & CEO at The Lime Agency, LLC

January 1, 2025 - Present

Founded boutique market intelligence and strategy consulting firm specializing in AI-powered research methodologies that integrate multiple data sources to optimize product strategies, brand positioning, and marketing communications. Developed proprietary AI-enhanced frameworks that deliver novel insights 40% faster than traditional approaches; established strategic partnerships with international agencies and built end-to-end programs across foodservice, beverage, automotive, and financial services clients.

Senior Research Director – Life Sciences at Shapiro+Raj

August 1, 2024 - December 1, 2024

Pioneered AI-enhanced market research methodologies for pharmaceutical clients, reducing timelines by 30% while improving insight quality. Led market shaping and brand positioning for early-stage pipeline products; designed needs-based research and guided physician surveys, patient journey mapping, and competitive landscape analysis to identify unmet market needs. Collaborated with medical affairs, commercial strategy, and product development to translate findings into go-to-market plans.

Senior Director – Integrated Intelligence at Real Chemistry

February 1, 2023 - July 1, 2024

Innovated social media intelligence methodologies by integrating traditional market research with AI-based analytics, delivering strategic marketing consulting for top healthcare brands. Led and mentored a team of 25 analysts, managed multi-million-dollar client portfolios with 95%+ retention, and established integrated intelligence frameworks spanning social listening, surveys, competitive analysis, and predictive analytics.

Principal Research Director at Penn Schoen Berland (PSB Insights, WPP Group)

March 1, 2022 - October 1, 2022

Designed needs-based/Jobs-to-be-Done UX research programs for Fortune 500 technology clients; mapped digital customer journeys across creator economy and Gen Z; developed competitive intelligence frameworks and collaborated with product management, UX design, and marketing to translate insights into product roadmaps and go-to-market strategies.

Vice President, Research & Strategy at Aimpoint Research

September 1, 2014 - February 1, 2022

Repositioned the firm toward strategic consultancy by integrating rational, functional, and emotional dimensions of customer experience with comprehensive intelligence frameworks; directed organizational strategy and international expansion, serving 15+ multinational clients. Led cross-functional teams of 25 researchers, implementing standardized methodologies and quality assurance protocols that improved delivery efficiency by 35%.

Founder & CEO at Cielo Research

January 1, 2001 - August 1, 2014

Founded full-service strategic insights consultancy from the ground up, growing to a 25+ person team serving 50+ clients across Europe and North America. Provided strategic intelligence across branding, new product development, concept testing, scenario planning, and organizational change management. Established reputation for integrating multiple intelligence sources to inform strategic decisions and managed international research programs across 20+ countries.