I'm a designer from Duluth, MN USA I'm a driven, creative person who is passionate about design and it's effectiveness towards the end user. I have a broad range of successful experience in print, social and email that is exampled on my resume and online portfolio. What differentiates me is that I listen. I listen very intently to the needs of my clients, reiterate those needs and base my design off of what they are looking for. Most often, these needs are also given with feedback based on my years of experience and knowing what will, or will not work. I have experience in (but not exclusively limited to) financial, retail and B2B sectors. --- Title Experience: Sr. Art Director / Marketing Manager / Graphic Designer / Production Designer Highlights: • Drove a 700% increase in social engagement and increased email click-through by 15% at previous company. • Overhauling corporate visuals to bring a fresh and cleaner look to their marketing materials. • Generate content ideas that are fresh and directed writing styles to fit campaigns. • Create functioning style guides to create a cohesive voice to all corporate visuals and copy. • Set and direct (or in some cases perform) photoshoots. • Built multichannel campaigns to bring awareness of new offerings/products. • Regularly generate fresh and on-brand ideas for marketing materials. • Write copy for digital and print campaign pieces. • Review, edit and create copy for print and digital projects. • Create visually impactful and content rich videos. • Reimagine pieces that are to be used not only for web or print, but also on-air (Television) • Worked alongside art directors, buyers, vendors and marketing team to deliver on business requests. • Worked in collaboration with the development team to produce a new page creation tool for quicker and more attractive online vendor presence. • Come up with new special event looks for holiday, tradeshow and vendor/new customer launches.…

mschuetze01

I'm a designer from Duluth, MN USA I'm a driven, creative person who is passionate about design and it's effectiveness towards the end user. I have a broad range of successful experience in print, social and email that is exampled on my resume and online portfolio. What differentiates me is that I listen. I listen very intently to the needs of my clients, reiterate those needs and base my design off of what they are looking for. Most often, these needs are also given with feedback based on my years of experience and knowing what will, or will not work. I have experience in (but not exclusively limited to) financial, retail and B2B sectors. --- Title Experience: Sr. Art Director / Marketing Manager / Graphic Designer / Production Designer Highlights: • Drove a 700% increase in social engagement and increased email click-through by 15% at previous company. • Overhauling corporate visuals to bring a fresh and cleaner look to their marketing materials. • Generate content ideas that are fresh and directed writing styles to fit campaigns. • Create functioning style guides to create a cohesive voice to all corporate visuals and copy. • Set and direct (or in some cases perform) photoshoots. • Built multichannel campaigns to bring awareness of new offerings/products. • Regularly generate fresh and on-brand ideas for marketing materials. • Write copy for digital and print campaign pieces. • Review, edit and create copy for print and digital projects. • Create visually impactful and content rich videos. • Reimagine pieces that are to be used not only for web or print, but also on-air (Television) • Worked alongside art directors, buyers, vendors and marketing team to deliver on business requests. • Worked in collaboration with the development team to produce a new page creation tool for quicker and more attractive online vendor presence. • Come up with new special event looks for holiday, tradeshow and vendor/new customer launches.…

Available to hire

I’m a designer from Duluth, MN USA

I’m a driven, creative person who is passionate about design and it’s effectiveness towards the end user. I have a broad range of successful experience in print, social and email that is exampled on my resume and online portfolio. What differentiates me is that I listen. I listen very intently to the needs of my clients, reiterate those needs and base my design off of what they are looking for. Most often, these needs are also given with feedback based on my years of experience and knowing what will, or will not work.

I have experience in (but not exclusively limited to) financial, retail and B2B sectors.

Title Experience: Sr. Art Director / Marketing Manager / Graphic Designer / Production Designer

Highlights:

• Drove a 700% increase in social engagement and increased email click-through by 15% at previous company.
• Overhauling corporate visuals to bring a fresh and cleaner look to their marketing materials.
• Generate content ideas that are fresh and directed writing styles to
fit campaigns.
• Create functioning style guides to create a cohesive voice to all corporate visuals and copy.
• Set and direct (or in some cases perform) photoshoots.
• Built multichannel campaigns to bring awareness of new offerings/products.
• Regularly generate fresh and on-brand ideas for marketing materials.
• Write copy for digital and print campaign pieces.
• Review, edit and create copy for print and digital projects.
• Create visually impactful and content rich videos.
• Reimagine pieces that are to be used not only for web or print, but also on-air (Television)
• Worked alongside art directors, buyers, vendors and marketing team to deliver on business requests.
• Worked in collaboration with the development team to produce a new page
creation tool for quicker and more attractive online vendor presence.
• Come up with new special event looks for holiday, tradeshow and vendor/new customer launches.

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Language

English
Fluent

Work Experience

Owner / Designer / Photographer at Michael Schuetze Design | Photography
July 1, 2015 - Present
I provide graphic design services for print and digital, social media content creation, email marketing, real estate photography, and product photography.
Marketing Manager/Art Director at Heirloom
November 27, 2023 - January 14, 2025
•  Developed and executed a cohesive marketing strategy for social media, email campaigns, and property listings, enhancing brand visibility and engagement. •  Achieved impressive email click-through rates of 40-75% from Q1 to Q3 2024, driving increased traffic and leads. •  Collaborated closely with ownership to craft and refine content for quarterly mailers, aligning messaging with brand goals. •  Heirloom Property Management: Produced all special photo and video projects, including property photography for listings and promotional videos, showcasing properties to potential residents. •  Heirloom Vacation Rentals: Photographed and edited all new vacation properties and continuing to update existing as needed. Created promotional video series for Wednesday and Fridays to showcase properties and local businesses, •  Increased our Vacation direct-bookings from 8% to 15% with promotion of properties stressing savings. •  Organized and streamlined digital assets, improving accessibility and workflow efficiency on Dropbox.
Art Director at Legendary Capital
December 16, 2019 - November 18, 2022
•  Spearheaded a 700% increase in social media engagement and a 15% boost in email click-through rates, significantly enhancing brand presence and audience interaction. •  Redesigned the company’s visual identity, developing a comprehensive style guide to ensure consistency across all marketing materials and campaigns. •  Managed multichannel marketing campaigns, including digital, print, and social media, to effectively promote new investment offerings. •  Photographed and edited professional headshots, as well as other visual content, to maintain a polished and consistent company image. •  Led external collaborations to create compelling marketing solutions, supporting the company’s growth and visibility in the market.
Multimedia Designer at Evine
October 30, 2017 - April 1, 2019
•  Promoted the Evine brand through integrated print, online, social media, and email campaigns, meeting business objectives and enhancing customer engagement. •  Created style guides for internal and vendor use, ensuring brand consistency across all marketing channels. •  Developed on-air logos and graphics, enhancing brand identity for national cable broadcasts. •  Collaborated with development teams to create a more efficient online presence for vendors, improving user experience and brand appeal. •  Managed daily website updates and coordinated special event visual campaigns for key product launches and promotions.
Sr. Graphic Designer at Gander Mountain
January 27, 2014 - May 8, 2017
•  Elevated the Gander Mountain brand through strategic social media and email marketing initiatives, driving company leading customer engagement and sales. •  Played a critical role in transitioning to responsive email designs, improving user experience across devices. •  Created and implemented style guides, overseeing brand consistency for digital and print materials. •  Led creative direction for national newspaper inserts and seasonal catalogs, from concept to print, reaching over 11 million customers. •  Designed and produced promotional materials and event signage, supporting seasonal marketing initiatives and brand events.

Education

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Qualifications

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Industry Experience

Financial Services, Retail, Media & Entertainment, Healthcare, Telecommunications, Consumer Goods, Manufacturing, Travel & Hospitality, Education
    paper SMA - Newsletter
    Client hired me to revamp their existing newsletter to make it more modern, and eye pleasing. They wanted a piece that was easily editable by their staff who knew just enough about InDesign to be ok with just copy changes.…
    paper Handout - Cascade Lodge & Restaurant
    The client asked for a update to their very dated handout they had in place for many years. This included not only design, but also photography that I was also hired to do as a separate project. What I came up with was a more modern, easier to read, and inviting piece.…