Madison Selsberg

Lead and execute national social media strategy across Instagram, Facebook, LinkedIn, and X to drive brand awareness, audience growth, engagement, and fundraising initiatives. Develop and manage comprehensive content calendars aligned with organizational priorities, campaigns, major events, and cultural moments. Create platform-specific content including short-form videos/Reels, graphics, educational campaigns, and storytelling that highlights Magén David Adom’s lifesaving work. Manage real-time communications during breaking news and emergency situations to ensure timely, accurate, and sensitive messaging. Analyze performance and audience behavior to identify trends, optimize content strategy, and improve engagement and reach. Contribute to a 208% increase in Facebook engagement and a 96% increase in Instagram engagement from Q2 to Q3 2026 through ongoing content strategy and optimization. Manage paid social amplification (content selection, budget allocation, audience targeting, a

Manage social media accounts including LinkedIn, Instagram, Facebook, and X with day-to-day execution of strategy (scheduling, posting, community management). Conduct social listening and competitor analysis to improve strategy, build and oversee content calendars, and oversee influencer marketing by selecting partners, developing content, and analyzing results. Negotiate and review influencer contracts, partnerships, and deliverables. Create and execute influencer marketing strategies aligned to industry trends and brand goals, seek new influencer opportunities, and stay current with digital marketing tools and best practices. Maintain brand voice and drive awareness and affinity. Generate monthly and quarterly reports on community metrics, insights, trends, and engagement. Implement and create creative strategies, increase engagement and grow audiences across channels, audit client platforms with SWOT analysis, and set measurable KPIs. Create graphics, reels, and captions for content

Manage social media accounts across Facebook, Pinterest, Instagram, and TikTok. Monitor inbox messages and emails across platforms. Create and publish a content calendar and produce a variety of content including posts, captions, graphics, long-form videos, and Reels. Support growth of affiliate partnerships while maintaining relationships and handling affiliate program billing. Manage influencer giveaways and contests on Instagram and TikTok, lead initiatives such as TikTok launch content, revamping Instagram highlights, and growing affiliate marketing. Partner with a digital marketing group to facilitate paid advertising on Instagram and TikTok. Serve as a single point of contact for influencers, research influencers and social media trends, and plan and execute giveaways and contests. Create and maintain brand partnerships, measure and report follower growth, engagement, and community mindset across platforms, and use Notion and Referral to monitor and analyze aspects of company per