Available to hire
I’m Muhammad Shahbaz, a senior WordPress & WooCommerce developer with 10+ years of experience crafting custom WordPress themes and plugins, building WooCommerce features, and integrating APIs to deliver fast, reliable websites. I’ve worked with clients across the US, UK, Australia, and the Middle East, and I enjoy taking projects from implementation through post-launch support—especially when performance and conversions matter.
Over the years, I’ve optimized Core Web Vitals using tools like LiteSpeed caching and Cloudflare, handled website and WooCommerce migrations with minimal downtime, and set up analytics/tracking with GA4, GTM, and conversion events. I also build AI-powered chatbot/voice experiences (OpenAI and ElevenLabs) to automate FAQ and support, and I’m comfortable working independently or with remote teams through tools like Slack, Jira, and Git.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior WordPress Developer (Contract) at Millio n Web Services
January 1, 2025 - April 30, 2025Built custom WordPress features and WooCommerce functionality across several client websites during the contract period; focused on performance, security, uptime, and UX improvements; coordinated tasks remotely with communication and project tools.
Senior WordPress Developer (Contract) at Millio n Web Services
January 1, 2025 - April 30, 2025Delivered WordPress custom features and WooCommerce functionality for multiple client websites; improved performance, security, and user experience; worked remotely with clients and teams using Slack and Jira while meeting project deadlines.
Senior WordPress Developer (Contract) at Creative Junction
January 1, 2025 - April 30, 2025Worked as part of a concurrent contract arrangement to deliver custom WordPress and WooCommerce development, performance fixes, and improvements for client sites through remote collaboration tools.
Senior WordPress Developer (Contract) at Million Web Services
January 1, 2025 - April 30, 2025Build custom WordPress features and WooCommerce functionality for multiple client sites during a contract engagement. Focus on website performance, security, and user experience improvements with measurable results in PageSpeed and uptime stability. Collaborate with stakeholders and developers remotely using Slack and Jira to meet deadlines.
Senior WordPress Developer at Million Web Services
January 1, 2025 - April 1, 2025Built custom WordPress functionality and WooCommerce features. Optimized website performance and stability.
Senior WordPress Developer at Creative Junction
September 1, 2023 - PresentDevelop custom WordPress and WooCommerce solutions for business clients. Integrate AI chatbots and voice AI solutions into websites. Improve website performance using caching, CDN, and database optimization.
Senior PHP Developer & Data Analyst at Rich Media Inc
November 1, 2021 - July 31, 2023Develop scalable PHP web applications and multi-site WordPress platforms for media and marketing clients. Implement GA4, Google Tag Manager, Facebook Pixel, and Google Ads conversion tracking for 12+ clients to ensure accurate attribution and clean data pipelines. Build custom reporting dashboards and analytics systems to give marketing leadership real-time visibility, reducing manual reporting time by ~50%. Audit tracking setups and resolve data discrepancies across advertising platforms through collaboration with marketing teams.
Senior PHP Web Developer & Data Analyst at Rich Media Inc
November 1, 2021 - July 1, 2023Developed PHP web applications and WordPress platforms. Implemented Google Tag Manager, Facebook Pixel, and Google Ads conversion tracking. Built reporting systems to improve marketing analytics.
MIS Executive & Graphic Designer at Allied Foods Pvt Ltd
February 1, 2019 - October 1, 2021Managed MIS dashboards, reporting systems, and marketing design.
Freelance WordPress Developer at Upwork
May 1, 2015 - PresentDelivered 50+ WordPress, WooCommerce, Shopify, and custom website projects for international clients.
Independent Web Developer (Freelance) at Nurpur Foods
January 1, 2014 - January 1, 2015Provided freelance web development support for company websites and related web requirements.
PHP Instructor at Edge System International
September 1, 2010 - August 1, 2014Taught PHP programming and web development courses.
Education
BS Computer Science at Virtual University of Pakistan
January 11, 2030 - January 1, 2019BS Computer Science at Virtual University of Pakistan
January 11, 2030 - January 1, 2019BS Computer Science at Virtual University of Pakistan
January 1, 2019 - August 11, 2026Advanced Google Analytics at Google
January 11, 2030 - August 11, 2026BS Computer Science at Virtual University of Pakistan
January 1, 2019 - January 1, 2019BS Computer Science at Virtual University of Pakistan
January 1, 2019 - January 1, 2019Professional Diploma in Web Development (PHP) at DigiSkills (certification)
January 11, 2030 - September 23, 2026Advanced Google Analytics at Google
January 11, 2030 - September 23, 2026DigiSkills Graphic Design Certification at DigiSkills
January 11, 2030 - September 23, 2026Juniper Networks JNCIA-JUNOS / JNCIA-EX / JNCIS-ER / JNCIS-SEC at Juniper Networks
January 11, 2030 - September 23, 2026Qualifications
Advanced Google Analytics
January 11, 2030 - March 5, 2026Juniper Certifications: JNCIA-JUNOS, JNCIA-EX, JNCIS-ER, JNCIS-SEC
January 11, 2030 - March 5, 2026Diploma in Web Development (PHP)
January 11, 2030 - March 5, 2026Advanced Google Analytics
January 11, 2030 - March 5, 2026Juniper Certifications: JNCIA-JUNOS, JNCIA-EX, JNCIS-ER, JNCIS-SEC
January 11, 2030 - March 5, 2026Diploma in Web Development (PHP)
January 11, 2030 - March 5, 2026DigiSkills Graphic Design Certification
January 11, 2030 - March 5, 2026Professional Diploma in Web Development (PHP)
January 11, 2030 - August 11, 2026Advanced Google Analytics
January 11, 2030 - August 11, 2026Professional Diploma in Web Development (PHP)
January 11, 2030 - August 11, 2026DigiSkills Graphic Design Certification
January 11, 2030 - August 11, 2026JNCIA-JUNOS
June 1, 2014 - August 11, 2026JNCIA-EX
June 1, 2014 - August 11, 2026JNCIS-ER
June 1, 2014 - August 11, 2026JNCIS-SEC
June 1, 2014 - August 11, 2026Advanced Google Analytics
January 11, 2030 - September 23, 2026Professional Diploma in Web Development (PHP)
January 11, 2030 - September 23, 2026DigiSkills Graphic Design Certification
January 11, 2030 - September 23, 2026Juniper Networks: JNCIA-JUNOS
January 11, 2030 - September 23, 2026Juniper Networks: JNCIA-EX
January 11, 2030 - September 23, 2026Juniper Networks: JNCIS-ER
January 11, 2030 - September 23, 2026Juniper Networks: JNCIS-SEC
January 11, 2030 - September 23, 2026Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Education, Healthcare, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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