Senior WordPress & WooCommerce Developer with 10+ years of experience building, optimizing, and maintaining high-performance websites and eCommerce platforms for global clients across the US, UK, Australia, and the Middle East. I specialize in custom PHP development, REST API integrations, hosting infrastructure, Cloudflare, and technical SEO—helping teams ship scalable solutions with strong performance and reliability. I focus heavily on measurable outcomes: improving Core Web Vitals and achieving 90+ Google PageSpeed scores, implementing end-to-end analytics and conversion tracking (GA4, GTM, Facebook Pixel, Google Ads), and performing smooth website migrations. I also integrate AI-powered chatbot and voice AI solutions to automate support workflows, reduce manual effort, and improve customer engagement.

Muhammad Shahbaz

Senior WordPress & WooCommerce Developer with 10+ years of experience building, optimizing, and maintaining high-performance websites and eCommerce platforms for global clients across the US, UK, Australia, and the Middle East. I specialize in custom PHP development, REST API integrations, hosting infrastructure, Cloudflare, and technical SEO—helping teams ship scalable solutions with strong performance and reliability. I focus heavily on measurable outcomes: improving Core Web Vitals and achieving 90+ Google PageSpeed scores, implementing end-to-end analytics and conversion tracking (GA4, GTM, Facebook Pixel, Google Ads), and performing smooth website migrations. I also integrate AI-powered chatbot and voice AI solutions to automate support workflows, reduce manual effort, and improve customer engagement.

Available to hire

Senior WordPress & WooCommerce Developer with 10+ years of experience building, optimizing, and maintaining high-performance websites and eCommerce platforms for global clients across the US, UK, Australia, and the Middle East. I specialize in custom PHP development, REST API integrations, hosting infrastructure, Cloudflare, and technical SEO—helping teams ship scalable solutions with strong performance and reliability.

I focus heavily on measurable outcomes: improving Core Web Vitals and achieving 90+ Google PageSpeed scores, implementing end-to-end analytics and conversion tracking (GA4, GTM, Facebook Pixel, Google Ads), and performing smooth website migrations. I also integrate AI-powered chatbot and voice AI solutions to automate support workflows, reduce manual effort, and improve customer engagement.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Senior WordPress Developer (Contract) at Million Web Services
January 1, 2025 - April 30, 2025
Build custom WordPress features and WooCommerce functionality for multiple client sites during a contract engagement. Focus on website performance, security, and user experience improvements with measurable results in PageSpeed and uptime stability. Collaborate with stakeholders and developers remotely using Slack and Jira to meet deadlines.
Senior WordPress Developer at Million Web Services
January 1, 2025 - April 1, 2025
Built custom WordPress functionality and WooCommerce features. Optimized website performance and stability.
Senior WordPress Developer at Creative Junction
September 1, 2023 - Present
Develop custom WordPress and WooCommerce solutions for business clients. Integrate AI chatbots and voice AI solutions into websites. Improve website performance using caching, CDN, and database optimization.
Senior PHP Developer & Data Analyst at Rich Media Inc
November 1, 2021 - July 31, 2023
Develop scalable PHP web applications and multi-site WordPress platforms for media and marketing clients. Implement GA4, Google Tag Manager, Facebook Pixel, and Google Ads conversion tracking for 12+ clients to ensure accurate attribution and clean data pipelines. Build custom reporting dashboards and analytics systems to give marketing leadership real-time visibility, reducing manual reporting time by ~50%. Audit tracking setups and resolve data discrepancies across advertising platforms through collaboration with marketing teams.
Senior PHP Web Developer & Data Analyst at Rich Media Inc
November 1, 2021 - July 1, 2023
Developed PHP web applications and WordPress platforms. Implemented Google Tag Manager, Facebook Pixel, and Google Ads conversion tracking. Built reporting systems to improve marketing analytics.
MIS Executive & Graphic Designer at Allied Foods Pvt Ltd
February 1, 2019 - October 1, 2021
Managed MIS dashboards, reporting systems, and marketing design.
Freelance WordPress Developer at Upwork
May 1, 2015 - Present
Delivered 50+ WordPress, WooCommerce, Shopify, and custom website projects for international clients.
PHP Instructor at Edge System International
September 1, 2010 - August 1, 2014
Taught PHP programming and web development courses.

Education

BS Computer Science at Virtual University of Pakistan
January 11, 2030 - January 1, 2019
BS Computer Science at Virtual University of Pakistan
January 11, 2030 - January 1, 2019
BS Computer Science at Virtual University of Pakistan
January 1, 2019 - August 11, 2026
Advanced Google Analytics at Google
January 11, 2030 - August 11, 2026

Qualifications

Advanced Google Analytics
January 11, 2030 - March 5, 2026
Juniper Certifications: JNCIA-JUNOS, JNCIA-EX, JNCIS-ER, JNCIS-SEC
January 11, 2030 - March 5, 2026
Diploma in Web Development (PHP)
January 11, 2030 - March 5, 2026
Advanced Google Analytics
January 11, 2030 - March 5, 2026
Juniper Certifications: JNCIA-JUNOS, JNCIA-EX, JNCIS-ER, JNCIS-SEC
January 11, 2030 - March 5, 2026
Diploma in Web Development (PHP)
January 11, 2030 - March 5, 2026
DigiSkills Graphic Design Certification
January 11, 2030 - March 5, 2026
Professional Diploma in Web Development (PHP)
January 11, 2030 - August 11, 2026
Advanced Google Analytics
January 11, 2030 - August 11, 2026
Professional Diploma in Web Development (PHP)
January 11, 2030 - August 11, 2026
DigiSkills Graphic Design Certification
January 11, 2030 - August 11, 2026
JNCIA-JUNOS
June 1, 2014 - August 11, 2026
JNCIA-EX
June 1, 2014 - August 11, 2026
JNCIS-ER
June 1, 2014 - August 11, 2026
JNCIS-SEC
June 1, 2014 - August 11, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Media & Entertainment, Education, Healthcare