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I thrive in fast-paced environments solving problems quickly. I’m driven by the opportunity to make a meaningful impact—whether inventing the future for a major brand, leading a global initiative, or mentoring a rising talent. I believe in the power of human connections, creativity, and commercial success to steer a brilliant agency. As a strategy leader, I champion end-to-end solutions across complex ecosystems, build global hubs of planning excellence, and translate ideas into measurable growth. I love turning ambiguity into actionable strategy and helping teams deliver creative, commercially successful campaigns.…I thrive in fast-paced environments solving problems quickly. I’m driven by the opportunity to make a meaningful impact—whether inventing the future for a major brand, leading a global initiative, or mentoring a rising talent. I believe in the power of human connections, creativity, and commercial success to steer a brilliant agency. As a strategy leader, I champion end-to-end solutions across complex ecosystems, build global hubs of planning excellence, and translate ideas into measurable growth. I love turning ambiguity into actionable strategy and helping teams deliver creative, commercially successful campaigns.

Jo Booth

Brand Strategist, Marketing Consultant, Marketing Strategist, +3

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I thrive in fast-paced environments solving problems quickly. I’m driven by the opportunity to make a meaningful impact—whether inventing the future for a major brand, leading a global initiative, or mentoring a rising talent. I believe in the power of human connections, creativity, and commercial success to steer a brilliant agency. As a strategy leader, I champion end-to-end solutions across complex ecosystems, build global hubs of planning excellence, and translate ideas into measurable growth. I love turning ambiguity into actionable strategy and helping teams deliver creative, commercially successful campaigns.…I thrive in fast-paced environments solving problems quickly. I’m driven by the opportunity to make a meaningful impact—whether inventing the future for a major brand, leading a global initiative, or mentoring a rising talent. I believe in the power of human connections, creativity, and commercial success to steer a brilliant agency. As a strategy leader, I champion end-to-end solutions across complex ecosystems, build global hubs of planning excellence, and translate ideas into measurable growth. I love turning ambiguity into actionable strategy and helping teams deliver creative, commercially successful campaigns.

Available to hire

I thrive in fast-paced environments solving problems quickly. I’m driven by the opportunity to make a meaningful impact—whether inventing the future for a major brand, leading a global initiative, or mentoring a rising talent. I believe in the power of human connections, creativity, and commercial success to steer a brilliant agency.

As a strategy leader, I champion end-to-end solutions across complex ecosystems, build global hubs of planning excellence, and translate ideas into measurable growth. I love turning ambiguity into actionable strategy and helping teams deliver creative, commercially successful campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Strategy Partner at JBA Global / Publicis Conseil / Savvy Communications

July 1, 2024 - Present

Strategic leadership across multiple clients; led growth agendas, ran high-profile workshops, advanced creative standards, and prepared a Masterbrand initiative for IPO readiness. Championed end-to-end creative solutions across complex ecosystems.

Strategy Director at DCUK, London (American Express)

January 1, 2023 - December 31, 2024

Set the UK strategic and communications agenda; led the creative rollout of the new brand platform; revitalised the Cashback offer for a digital environment; participated as a round-table speaker on product positioning and delivered thought leadership on the future of premium/prestige brands.

Executive Strategy Director | Group Strategy Director at Saatchi & Saatchi / TBWA

January 1, 2021 - December 31, 2023

Worked across Europe on flagship Global accounts Sanofi & Philips; set internal strategic agenda and built a planning team; Euro Effie Lead 2022; authored papers and contributed to thought leadership on purpose; established a global hub of international planners to challenge briefs and streamline processes.

Strategy Director at DCUK

January 1, 2023 - December 31, 2024

Set the UK strategic and communications agenda for American Express; led the creative rollout of the new brand platform; revitalised the American Express business card; repositioned Cashback for a digital environment; round-table speaker on product positioning; thought leadership on the future of premium/prestige brands.

Executive Strategy Director | Group Strategy Director at Saatchi & Saatchi | TBWA

January 1, 2021 - December 31, 2023

EURO-wide work on flagship Global accounts Sanofi & Philips; set internal strategic agenda and hired internal planning team; Euro Effie Lead 2022 with paper 'Don’t hide the Cough, Fight it' revitalising the cough & cold category; thought leadership on purpose; established a global hub of international planners to challenge briefs and streamline processes.