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I am a creative and results-driven social media and marketing professional with over 3 years of experience delivering high-impact digital strategies across B2B and B2C. I blend creative concepting with data-driven analysis to boost engagement, leads, and sales across multiple platforms. Starting as a Social & PR Executive at Poole Bay Holdings, I rapidly progressed to Social Lead, overseeing 19 brands and leading paid social campaigns. I am proficient with Adobe Creative Cloud, Canva, SEMrush, Google Analytics 4, Mailchimp, and Meta Business Suite, and I enjoy turning ideas into visuals and campaigns that drive growth.…I am a creative and results-driven social media and marketing professional with over 3 years of experience delivering high-impact digital strategies across B2B and B2C. I blend creative concepting with data-driven analysis to boost engagement, leads, and sales across multiple platforms. Starting as a Social & PR Executive at Poole Bay Holdings, I rapidly progressed to Social Lead, overseeing 19 brands and leading paid social campaigns. I am proficient with Adobe Creative Cloud, Canva, SEMrush, Google Analytics 4, Mailchimp, and Meta Business Suite, and I enjoy turning ideas into visuals and campaigns that drive growth.

Matthew Thrale West

Filmmaker, Video Editor, Content Creator, +2

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I am a creative and results-driven social media and marketing professional with over 3 years of experience delivering high-impact digital strategies across B2B and B2C. I blend creative concepting with data-driven analysis to boost engagement, leads, and sales across multiple platforms. Starting as a Social & PR Executive at Poole Bay Holdings, I rapidly progressed to Social Lead, overseeing 19 brands and leading paid social campaigns. I am proficient with Adobe Creative Cloud, Canva, SEMrush, Google Analytics 4, Mailchimp, and Meta Business Suite, and I enjoy turning ideas into visuals and campaigns that drive growth.…I am a creative and results-driven social media and marketing professional with over 3 years of experience delivering high-impact digital strategies across B2B and B2C. I blend creative concepting with data-driven analysis to boost engagement, leads, and sales across multiple platforms. Starting as a Social & PR Executive at Poole Bay Holdings, I rapidly progressed to Social Lead, overseeing 19 brands and leading paid social campaigns. I am proficient with Adobe Creative Cloud, Canva, SEMrush, Google Analytics 4, Mailchimp, and Meta Business Suite, and I enjoy turning ideas into visuals and campaigns that drive growth.

Available to hire

I am a creative and results-driven social media and marketing professional with over 3 years of experience delivering high-impact digital strategies across B2B and B2C. I blend creative concepting with data-driven analysis to boost engagement, leads, and sales across multiple platforms.

Starting as a Social & PR Executive at Poole Bay Holdings, I rapidly progressed to Social Lead, overseeing 19 brands and leading paid social campaigns. I am proficient with Adobe Creative Cloud, Canva, SEMrush, Google Analytics 4, Mailchimp, and Meta Business Suite, and I enjoy turning ideas into visuals and campaigns that drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Lead at Poole Bay Holdings Ltd

April 1, 2025 - October 31, 2025

Lead decision-maker for social (organic and paid) across 19 brands; expanded paid campaigns, created artwork, set up and managed campaigns in Meta, and reported outcomes to management to drive sales and brand awareness.

Social & PR Executive at Poole Bay Holdings Ltd

November 1, 2023 - April 30, 2025

Developed and managed organic and paid social campaigns for 19 Strategic Business Units; produced artwork (Canva); built and ran Meta campaigns; tracked performance and reported results to trading managers, boosting engagement, leads, and sales.

Social Media Executive at Fortitudo Ltd

September 1, 2023 - October 31, 2023

Coordinated and planned the beginning stages of large-scale billboard vinyl wrap; managed the Fortitudo website migration; produced a constant stream of high-quality content for social media and advertisement screens.

Videography & Social Content at HyperTribe, London (UK)

March 1, 2023 - June 30, 2023

Created and directed a promotional video for their NEW App.

Digital Media & Marketing Executive at Advanced In-Car Technologies & Motorhome Retrofit

May 1, 2022 - September 30, 2023

Reformed and grew YouTube channels for AIC and MR; increased subscribers; created and executed social media campaigns; managed WordPress/Wix product listings; conducted email marketing via Mailchimp and supported rebranding.

Customer Service Consultant at Link Group – Bournemouth

July 1, 2021 - May 31, 2022

Represented Smart Pension; quickly adapted to the industry; contributed to customer service excellence and process improvements.

Customer Service Adviser at Pennon Water Services – Bournemouth

July 1, 2020 - June 30, 2021

Handled billing, meter readings, service bookings, and complaints; supported customer relations and service quality.

Music Video Producer/Director at Affinity Records, Poole (UK)

April 1, 2020 - April 30, 2020

Wrote, produced, filmed, directed, and edited a music video for the client.

Customer Service Adviser at iSupply Energy - Bournemouth

September 1, 2019 - June 30, 2020

Delivered empathetic customer service while achieving targets and learning new systems.

Videographer at Indian Head Camp, Pennsylvania (USA)

May 1, 2017 - August 31, 2017

Recorded and edited footage for social media; produced a range of marketing and promotional videos.

Director & Producer (Promotional Animated Video) at Datalnk, Oxbridge (UK)

April 1, 2017 - May 31, 2017

Directed and produced a promotional animated video; designed and developed the video to the client brief.