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Hi, I’m Matthew Mansour, a marketing and media executive who designs and operationalizes go-to-market strategies that connect brand, media, and business outcomes at scale. I thrive at the intersection of strategic rigor, creativity, and operational excellence to drive growth for iconic brands, with deep experience across full-funnel media, omnichannel investment strategy, and performance-led marketing that accelerates engagement, revenue, and market share. I also lead strategic partnerships across platforms, retailers, and media ecosystems to unlock scalable growth while strengthening brand relevance. Recognized for shaping conversations on brand equity, performance marketing, and modern media innovation, I bring executive-level influence, cross-functional leadership, and a proven track record of delivering integrated, high-impact outcomes across consumer goods, healthcare, financial services, energy, retail, and technology.…Hi, I’m Matthew Mansour, a marketing and media executive who designs and operationalizes go-to-market strategies that connect brand, media, and business outcomes at scale. I thrive at the intersection of strategic rigor, creativity, and operational excellence to drive growth for iconic brands, with deep experience across full-funnel media, omnichannel investment strategy, and performance-led marketing that accelerates engagement, revenue, and market share. I also lead strategic partnerships across platforms, retailers, and media ecosystems to unlock scalable growth while strengthening brand relevance. Recognized for shaping conversations on brand equity, performance marketing, and modern media innovation, I bring executive-level influence, cross-functional leadership, and a proven track record of delivering integrated, high-impact outcomes across consumer goods, healthcare, financial services, energy, retail, and technology.

Matthew Mansour

Marketer, Marketing Strategist, Growth Marketer, +3

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Hi, I’m Matthew Mansour, a marketing and media executive who designs and operationalizes go-to-market strategies that connect brand, media, and business outcomes at scale. I thrive at the intersection of strategic rigor, creativity, and operational excellence to drive growth for iconic brands, with deep experience across full-funnel media, omnichannel investment strategy, and performance-led marketing that accelerates engagement, revenue, and market share. I also lead strategic partnerships across platforms, retailers, and media ecosystems to unlock scalable growth while strengthening brand relevance. Recognized for shaping conversations on brand equity, performance marketing, and modern media innovation, I bring executive-level influence, cross-functional leadership, and a proven track record of delivering integrated, high-impact outcomes across consumer goods, healthcare, financial services, energy, retail, and technology.…Hi, I’m Matthew Mansour, a marketing and media executive who designs and operationalizes go-to-market strategies that connect brand, media, and business outcomes at scale. I thrive at the intersection of strategic rigor, creativity, and operational excellence to drive growth for iconic brands, with deep experience across full-funnel media, omnichannel investment strategy, and performance-led marketing that accelerates engagement, revenue, and market share. I also lead strategic partnerships across platforms, retailers, and media ecosystems to unlock scalable growth while strengthening brand relevance. Recognized for shaping conversations on brand equity, performance marketing, and modern media innovation, I bring executive-level influence, cross-functional leadership, and a proven track record of delivering integrated, high-impact outcomes across consumer goods, healthcare, financial services, energy, retail, and technology.

Available to hire

Hi, I’m Matthew Mansour, a marketing and media executive who designs and operationalizes go-to-market strategies that connect brand, media, and business outcomes at scale. I thrive at the intersection of strategic rigor, creativity, and operational excellence to drive growth for iconic brands, with deep experience across full-funnel media, omnichannel investment strategy, and performance-led marketing that accelerates engagement, revenue, and market share.

I also lead strategic partnerships across platforms, retailers, and media ecosystems to unlock scalable growth while strengthening brand relevance. Recognized for shaping conversations on brand equity, performance marketing, and modern media innovation, I bring executive-level influence, cross-functional leadership, and a proven track record of delivering integrated, high-impact outcomes across consumer goods, healthcare, financial services, energy, retail, and technology.

Skills

Branding

Copywriting

Experience Level

Branding

Expert

Copywriting

Intermediate

Work Experience

Marketing Consultant | Growth, Media & Operating Model Advisory (Fractional Leader) at M|M Consulting, LLC

September 1, 2025 - Present

Advising executive teams on marketing transformation, media investment strategy, and operating model design. Partnering with brands and organizations to modernize go-to-market systems, strengthen investment accountability, and unlock scalable growth. Select engagements include marketing and media strategy, organizational and process optimization, agency and partner model design, marketing effectiveness evaluation, and AI-enabled capability integration. Engaged by brands and growth-stage organizations seeking senior, operator-level marketing leadership.

Director, Integrated Marketing, US Paid Media Strategy & Partnerships at The Campbell’s Company (formerly Campbell’s Soup Company)

March 1, 2020 - September 1, 2025

Led the transformation of U.S. paid media and partnership strategy for Campbell’s Meals & Beverages portfolio ($6B) across 11 brands, defining an omnichannel investment model aligned to commercial priorities and evolving consumer behavior. Directed a cross-functional team spanning media, analytics, and partnerships to shape national consumer and retail media strategy, orchestrating brand-to-performance activation and high-profile sponsorships. Modernized measurement architecture and ad-tech infrastructure to strengthen ROI accountability and transparency. Spearheaded agile, content-led operating model and piloted DTC, retail, and social commerce activation to sustain growth.

Global Director, Agency Partnership Development at Yahoo! (formerly Oath / Verizon Media)

November 1, 2017 - February 1, 2019

Built and strengthened executive relationships across global and regional agency leadership, investment stakeholders, and brand decision-makers to advance strategic, solution-based partnerships that drove incremental revenue. Represented the company at global industry events, leading C-suite engagement and high-level partnership discussions. Collaborated cross-functionally to develop revenue solutions, remove commercial barriers, and maintain a robust pipeline.

Vice President, Client Solutions, Performance Media Client Partner at Performics, Inc., a Publicis Agency

June 1, 2015 - October 1, 2017

Led the agency’s largest revenue-generating client relationship, owning account P&L performance, revenue growth, and long-term strategic expansion. Managed a 26+ person multidisciplinary team across Media Leadership, Strategy, and Analytics. Directed end-to-end performance marketing, driving eCommerce growth and optimized cross-channel investment. Delivered +13% agency revenue growth over two years and developed a bespoke omnichannel performance dashboard for real-time budget optimization.

Group Account Director, Global Media Client Partner; Media Director; Global Account Lead at OMD Worldwide, an Omnicom Group Agency

May 1, 2014 - September 1, 2014

Led B2B omnichannel media strategy and planning, including experiential activation and global advertising alignment across EMEA and APAC. Built and led a 10-person team, established digital innovation test-and-learn frameworks, and steered client relationships with strategic leadership, resource planning, and delivery excellence.

Director, Client Leadership, Media Strategy at Mindshare Worldwide, a WPP Agency

May 1, 2010 - May 1, 2014

Directed crisis communications and corporate reputation work in high-sensitivity contexts, including the BP Gulf of Mexico crisis. Led a 20+ person cross-functional team and advised C-suite leadership on communications and investment strategies, improving reputation metrics and expanding service scope. Implemented a cross-business digital test-and-learn roadmap and established digital measurement frameworks to optimize campaigns.

Marketing Consultant | Fractional & Freelance Support at M|M Consulting, LLC

September 1, 2008 - January 1, 2010

Provided strategic marketing and media advisory support across healthcare, financial services, and industrial sectors. Clients included Ruder Finn, Novartis, Mediassociates, and Cessna Aircraft. Delivered strategic guidance, campaign optimization, and programmatic solutions to drive client growth.

Associate Media Director / Supervisor / Strategist / Assistant Media Planner at BBDO / OMD Worldwide

June 1, 2000 - September 1, 2008

Early career across multiple clients and industries with exposure to digital, programmatic, DOOH, and traditional media. Built foundation for digital innovation, led client partnerships, and contributed to first programmatic investments and IoT-related programs. Managed a growing team and developed foundational media leadership skills.