I'm a mission-driven social media strategist with 13+ years of experience building digital visibility for purpose-led brands, nonprofits, and service-based businesses, especially those serving the veteran and military community and the fitness industry. I design data-informed content strategies, leverage AI-powered workflows, and stay ahead of emerging trends to grow engagement, strengthen brand authority, and convert audiences into loyal supporters across Instagram, TikTok, Facebook, YouTube, blogs, and email campaigns. I’m deeply motivated by work that supports veterans and the organizations that serve them.…

Mary Timoney

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5.0 (1 review)

I'm a mission-driven social media strategist with 13+ years of experience building digital visibility for purpose-led brands, nonprofits, and service-based businesses, especially those serving the veteran and military community and the fitness industry. I design data-informed content strategies, leverage AI-powered workflows, and stay ahead of emerging trends to grow engagement, strengthen brand authority, and convert audiences into loyal supporters across Instagram, TikTok, Facebook, YouTube, blogs, and email campaigns. I’m deeply motivated by work that supports veterans and the organizations that serve them.…

Available to hire

I’m a mission-driven social media strategist with 13+ years of experience building digital visibility for purpose-led brands, nonprofits, and service-based businesses, especially those serving the veteran and military community and the fitness industry.

I design data-informed content strategies, leverage AI-powered workflows, and stay ahead of emerging trends to grow engagement, strengthen brand authority, and convert audiences into loyal supporters across Instagram, TikTok, Facebook, YouTube, blogs, and email campaigns. I’m deeply motivated by work that supports veterans and the organizations that serve them.

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Language

English
Fluent

Work Experience

Owner at Timoney Media
November 1, 2020 - June 18, 2024
Grew social media followings for five businesses across platforms including Instagram, Facebook, YouTube, and TikTok using captivating visuals, videos, and engagement strategies. Analyzed social media performance using tools like Google Analytics to monitor KPIs, generate reports, and optimize campaigns. Produced daily content, fostered audience engagement, responded to inquiries, and nurtured customer relationships. Utilized content creation platforms such as Canva, InShot, and CapCut. Pioneered innovative promotional strategies and best practices to attract customers and drive growth. Skilled in AI platforms including ChatGPT, Sora, and Midjourney.
Owner at Marinewife Multisport
November 1, 2014 - June 18, 2024
Manage all business operations including marketing, social media, finance, and digital advertising on Facebook and Instagram to boost brand visibility within the triathlon community. Provide personalized coaching for triathletes to optimize race performance, contributing to the success of five Ironman All-World Athletes. Develop customized workout plans based on Ironman Protocol and monitor training through Training Peaks and AI apps. Maintain weekly communication with athletes to track progress and ensure successful completion of demanding triathlon distances.
Owner & Content Strategist at Marinewife Multisport
January 1, 2014 - Present
Founded and scaled a mission-driven endurance sports brand, leading content strategy, social media management, digital marketing, and brand development across Instagram, Facebook, TikTok, YouTube, and blogs. Built an organic following of 2,600+ through high-performing reels and athlete spotlights; planned editorial calendars, videos, and campaigns; managed ads and email list growth to 300+ subscribers. Secured brand partnerships and cross-promotions; oversaw website content, SEO-aligned copy, and Google Ads to drive traffic; managed operations, marketing, and finances. Also provided 1:1 performance coaching using Ironman training protocols and AI tools.

Education

Master of Education at University of North Florida
May 1, 1991 - May 1, 1993
Masters of Education
Bachelor of Science Food Marketing at Saint Joseph University
September 1, 1984 - May 1, 1988
B.S. Food Marketing
Master of Education (M.Ed.) at University of North Florida
January 11, 2030 - December 7, 2025
Bachelor of Science (B.S.) – Food Marketing at Saint Joseph University
January 11, 2030 - December 7, 2025

Qualifications

Marketing Impact Academy
January 1, 2015 - December 31, 2015
Udemy Online Coursework - Freelance Social Media Manager
January 1, 2015 - December 31, 2015
Social Media Marketing
January 1, 2015 - December 31, 2015
Midjourney Masterclass
January 1, 2023 - December 31, 2023
Chat GPT
January 1, 2023 - December 31, 2023
SEO Social Media Marketing World 2025
January 1, 2025 - December 31, 2025
Ironman University Certified Coach
January 1, 2018 - December 31, 2018
USA Triathlon Level 1 Certified Coach
January 1, 2018 - December 31, 2018
American College of Sports Medicine Personal Trainer
January 1, 2018 - December 31, 2018
Ironman University Certified Coach
January 11, 2030 - December 7, 2025
USA Triathlon Level 1 Certified Coach
January 11, 2030 - December 7, 2025
American College of Sports Medicine Personal Trainer
January 11, 2030 - December 7, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services, Retail, Education, Government, Travel & Hospitality