Hi, I’m Mary Timoney, a mission-driven Senior Content & Social Media Strategist with 13+ years of experience helping purpose-led brands, nonprofits, and veteran-serving organizations grow their digital visibility.
Hi, I’m Mary Timoney, a mission-driven Senior Content & Social Media Strategist with 13+ years of experience helping purpose-led brands, nonprofits, and veteran-serving organizations grow their digital visibility. I design data-informed content strategies that boost engagement, strengthen brand authority, and convert audiences into loyal supporters.
I specialize in cross-platform storytelling, visual identity, and AI-powered workflows to stay ahead in a rapidly evolving digital landscape. My work is deeply motivated by veterans and the organizations that serve them, and I enjoy translating brand values into relatable, trend-aligned content that drives real-world impact.
No Pain Tea is an anti-inflammatory herbal tea that is becoming very popular for relieving joint and muscle pain. This project was given to me with the intention of starting Instagram and Facebook accounts, connecting them and growing them organically. I am using a mix of reels, carousels, and static photos for these pages.
Grew social media followings for five businesses across platforms including Instagram, Facebook, YouTube, and TikTok using captivating visuals, videos, and engagement strategies. Analyzed social media performance using tools like Google Analytics to monitor KPIs, generate reports, and optimize campaigns. Produced daily content, fostered audience engagement, responded to inquiries, and nurtured customer relationships. Utilized content creation platforms such as Canva, InShot, and CapCut. Pioneered innovative promotional strategies and best practices to attract customers and drive growth. Skilled in AI platforms including ChatGPT, Sora, and Midjourney.
Manage all business operations including marketing, social media, finance, and digital advertising on Facebook and Instagram to boost brand visibility within the triathlon community. Provide personalized coaching for triathletes to optimize race performance, contributing to the success of five Ironman All-World Athletes. Develop customized workout plans based on Ironman Protocol and monitor training through Training Peaks and AI apps. Maintain weekly communication with athletes to track progress and ensure successful completion of demanding triathlon distances.
Founded and scaled a mission-driven endurance sports brand, leading content strategy, social media management, digital marketing, and brand development across Instagram, Facebook, TikTok, YouTube, and blogs. Built an organic following of 2,600+ through high-performing reels and athlete spotlights; planned editorial calendars, videos, and campaigns; managed ads and email list growth to 300+ subscribers. Secured brand partnerships and cross-promotions; oversaw website content, SEO-aligned copy, and Google Ads to drive traffic; managed operations, marketing, and finances. Also provided 1:1 performance coaching using Ironman training protocols and AI tools.
Masters of Education
B.S. Food Marketing
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