I'm Marta, a Social Media Manager and Digital Content Strategist with 8+ years of experience in communications and cross-platform content development. I help personal brands, startups, and event-based organizations grow digital visibility, strengthen identity, and engage audiences through strategic data-driven content via my agency, MTRILLO Media LAB. I design end-to-end social media strategies, build brand foundations—mission, values, tone of voice, visual identity, and SMART goals—and lead storytelling frameworks optimized for growth. I bring experience from sports media and event production, and I love collaborating with diverse teams across Europe to deliver measurable results.

I'm Marta, a Social Media Manager and Digital Content Strategist with 8+ years of experience in communications and cross-platform content development. I help personal brands, startups, and event-based organizations grow digital visibility, strengthen identity, and engage audiences through strategic data-driven content via my agency, MTRILLO Media LAB. I design end-to-end social media strategies, build brand foundations—mission, values, tone of voice, visual identity, and SMART goals—and lead storytelling frameworks optimized for growth. I bring experience from sports media and event production, and I love collaborating with diverse teams across Europe to deliver measurable results.

Next availability:
December 15, 2025

I’m Marta, a Social Media Manager and Digital Content Strategist with 8+ years of experience in communications and cross-platform content development.

I help personal brands, startups, and event-based organizations grow digital visibility, strengthen identity, and engage audiences through strategic data-driven content via my agency, MTRILLO Media LAB.

I design end-to-end social media strategies, build brand foundations—mission, values, tone of voice, visual identity, and SMART goals—and lead storytelling frameworks optimized for growth.

I bring experience from sports media and event production, and I love collaborating with diverse teams across Europe to deliver measurable results.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founder | Social Media Strategist & Manager at MTRILLO Media Lab
September 1, 2025 - Present
Designed end-to-end social media strategies for personal brands, startups, and event organizations. Delivered creative, results-oriented content driving scalable growth. Led multi-platform content calendars and storytelling framework optimized for growth. Created brand foundations: mission, values, tone of voice, visual identity, and SMART goals.
Social Media Manager at Retahila Agency
June 1, 2017 - June 1, 2018
Freelance social media management for Spain-based clients. Created social media content, livestreams, visuals, and press releases. Covered press conferences and on-site communications. Conducted media monitoring and post-event analysis.

Education

Executive Certificate in Marketing and Sponsorship at Barça Innovation Hub
April 1, 2024 - September 1, 2024
Master in Sports Journalism at Pompeu Fabra Univerity
November 6, 2014 - November 1, 2015
Bachelor of Journalism at University of Seville
September 1, 2009 - September 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services