L&Y Dental is a fresh, innovative network of dental clinics across London dedicated to patient wellbeing and environmental responsibility. Committed to providing top-tier dental solutions, L&Y Dental goes beyond typical care, creating a welcoming atmosphere that prioritises comfort, sustainability, and excellence in dental health.
<h1>Introduction</h1>
When L&Y Dental opened their first clinic in London, they envisioned more than a typical dental practice. They wanted a brand that would convey exceptional patient care, eco-consciousness, and the serene experience of a wellness spa rather than a clinical environment. They turned to us to bring this vision to life with bespoke branding.
<h1>Our Approach</h1>
We kicked off with a collaborative workshop to dive deep into L&Y’s goals and set the foundational pillars of their brand. It was clear that they desired a Nordic-inspired aesthetic—characterised by deep, calming colours and soft, rounded elements that exude tranquility, making visits to the dentist feel refreshingly calm and reassuring.
The team also wanted a distinctive, memorable logo tied closely to their name. To achieve this, we crafted a logo integrating the letters “L” and “Y” within the shape of a tooth—elegantly merging brand identity with their industry in a way that’s instantly recognisable.
<h1>Deliverables</h1>
We delivered a cohesive branding package, including a custom logotype, logo variations, business cards, and stationery, all anchored in the tranquil, Nordic-inspired aesthetic L&Y envisioned. Alongside this, we provided a detailed brand guidelines document and an icon blueprint, enabling the brand to be seamlessly reproduced in materials like gold and glass for reception displays, reinforcing L&Y’s brand from the very first patient interaction.
<h1>Results</h1>
L&Y Dental was thrilled with the results. By keeping them engaged every step of the way, we ensured the brand truly felt like their own. Their first clinic thrived, leading to a successful expansion to a second location. Today, the branding shines in every detail, from the serene interior design to eye-catching signage and marketing materials, making L&Y Dental synonymous with calm, patient-centred care.…L&Y Dental is a fresh, innovative network of dental clinics across London dedicated to patient wellbeing and environmental responsibility. Committed to providing top-tier dental solutions, L&Y Dental goes beyond typical care, creating a welcoming atmosphere that prioritises comfort, sustainability, and excellence in dental health.
<h1>Introduction</h1>
When L&Y Dental opened their first clinic in London, they envisioned more than a typical dental practice. They wanted a brand that would convey exceptional patient care, eco-consciousness, and the serene experience of a wellness spa rather than a clinical environment. They turned to us to bring this vision to life with bespoke branding.
<h1>Our Approach</h1>
We kicked off with a collaborative workshop to dive deep into L&Y’s goals and set the foundational pillars of their brand. It was clear that they desired a Nordic-inspired aesthetic—characterised by deep, calming colours and soft, rounded elements that exude tranquility, making visits to the dentist feel refreshingly calm and reassuring.
The team also wanted a distinctive, memorable logo tied closely to their name. To achieve this, we crafted a logo integrating the letters “L” and “Y” within the shape of a tooth—elegantly merging brand identity with their industry in a way that’s instantly recognisable.
<h1>Deliverables</h1>
We delivered a cohesive branding package, including a custom logotype, logo variations, business cards, and stationery, all anchored in the tranquil, Nordic-inspired aesthetic L&Y envisioned. Alongside this, we provided a detailed brand guidelines document and an icon blueprint, enabling the brand to be seamlessly reproduced in materials like gold and glass for reception displays, reinforcing L&Y’s brand from the very first patient interaction.
<h1>Results</h1>
L&Y Dental was thrilled with the results. By keeping them engaged every step of the way, we ensured the brand truly felt like their own. Their first clinic thrived, leading to a successful expansion to a second location. Today, the branding shines in every detail, from the serene interior design to eye-catching signage and marketing materials, making L&Y Dental synonymous with calm, patient-centred care.WW…