Hi, I'm Muhammad Fikri. I'm a Social Media Specialist and Content Editor with proven experience managing Instagram-based brands across sports, lifestyle, and education sectors. I drive growth through strategic content planning, storytelling visuals, and end-to-end content production using tools like Photoshop, Canva, and CapCut. I love collaborating with teams and community initiatives to create authentic, on-brand content that resonates with audiences.…

Muhammad Fikri

Hi, I'm Muhammad Fikri. I'm a Social Media Specialist and Content Editor with proven experience managing Instagram-based brands across sports, lifestyle, and education sectors. I drive growth through strategic content planning, storytelling visuals, and end-to-end content production using tools like Photoshop, Canva, and CapCut. I love collaborating with teams and community initiatives to create authentic, on-brand content that resonates with audiences.…

Available to hire

Hi, I’m Muhammad Fikri. I’m a Social Media Specialist and Content Editor with proven experience managing Instagram-based brands across sports, lifestyle, and education sectors.

I drive growth through strategic content planning, storytelling visuals, and end-to-end content production using tools like Photoshop, Canva, and CapCut. I love collaborating with teams and community initiatives to create authentic, on-brand content that resonates with audiences.

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Work Experience

Head of Event at Batam Stars Syndrome
January 1, 2025 - Present
Oversee the smooth running of all aspects of an event, from planning to execution; coordinate diverse teams; manage budgets; ensure events achieve stated goals.
Social Media Specialist / Editor Content at Batam Wak Ten ID
January 1, 2025 - Present
Design-focused role emphasizing storytelling with humor, energy, and competitive spirit; leverage bold visuals, expressive typography, and a conversational content style to build a strong social media presence for the tennis community.
Photographer & Editor at Batam Yearbook Freelancer
January 1, 2025 - Present
Yearbook production for HMS: coordinating concepts and designs, collecting and processing student data, organizing budgets and finances, managing schedules and deadlines, documenting activities, sourcing photos, and liaising between the committee and class members; directing production through to printing and ensuring quality and timely completion.
Social Media Specialist / Editor Content at Batam Malay Soccer Academy (MSA)
January 1, 2022 - Present
Increase brand awareness and audience engagement through content creation and scheduling, social media account management, performance analysis, and advertising campaign planning and execution.
Photographer / Editor at Batam Photo Shop
January 1, 2025 - Present
Technical professional focusing on photography workflows (Lightroom, capture, editing) with emphasis on effective communication and visual storytelling.
Social Media Specialist at Slice andspin.id
January 1, 2025 - Present
Achieved 23.4K organic Instagram views in the first month of content launch without paid advertising. Increased engagement by 25–45% through strategic content planning, short-form video trends, and audience-focused captions. Planned and executed content calendars (3–5 posts per week) aligned with on-ground events and community activities. Designed high-performing visual and video content using Adobe Photoshop, Canva, and CapCut. Strengthened brand positioning as a paddle lifestyle community, resulting in steady follower growth and higher interaction per post.
Social Media Specialist at WAKTEN.id
January 1, 2023 - January 1, 2025
Contributed to consistent follower growth of 20–30% through humorous, conversational, and story telling-driven content. Increased average post engagement by approximately 40% using bold typography, expressive visuals, and platform-specific optimization. Managed Instagram content strategy and posting schedules to maintain brand consistency and audience retention. Developed visuals to storytelling concepts that positioned WAKTEN as a distinct sports community brand. Executed end-to-end content production including ideation, design, caption writing, and publishing.
Photographer & Editor (Freelance) at Hang Nadim Malay School – Batam
January 1, 2023 - Present
Directed photography concepts, visual themes, and editorial layouts. Managed photo editing, asset organization, and data processing for hundreds of students annually. Coordinated with school committees, students, and printing vendors to ensure quality outputs.

Education

Bachelor of Economics at Brawijaya University
January 11, 2030 - January 1, 2022
Master of Economics at State Islamic University of Sultan Syarif Kasim Riau
January 11, 2030 - January 2, 2026
Master of Economics at State Islamic University of Sultan Syarif Kasim Riau
January 11, 2030 - January 1, 2022
Bachelor of Economics at Brawijaya University
January 11, 2030 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services
    paper Sliceandspin.id

    Slice & Spin is a padel community that achieved 23.4K organic Instagram views within one month of launch (December 2025) without paid advertising, driven by strong visual design, consistent content strategy, and authentic on-court storytelling. Content focused on sports lifestyle branding, resulting in high audience engagement and growing community interaction.