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Brand Designer with 6+ years of experience creating identity systems, digital campaigns, and visual storytelling across Europe, Asia, and North America. I specialize in turning business goals into clear, engaging brand experiences that combine strategy, creativity, and performance. My background includes branding, campaign design, social media identity, and cross-functional creative leadership across fintech, education, hospitality, and consumer brands.…Brand Designer with 6+ years of experience creating identity systems, digital campaigns, and visual storytelling across Europe, Asia, and North America. I specialize in turning business goals into clear, engaging brand experiences that combine strategy, creativity, and performance. My background includes branding, campaign design, social media identity, and cross-functional creative leadership across fintech, education, hospitality, and consumer brands.

Muhammetgeldi Goshayev

Creative Director, Graphic Designer, Brand Designer, +2

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Brand Designer with 6+ years of experience creating identity systems, digital campaigns, and visual storytelling across Europe, Asia, and North America. I specialize in turning business goals into clear, engaging brand experiences that combine strategy, creativity, and performance. My background includes branding, campaign design, social media identity, and cross-functional creative leadership across fintech, education, hospitality, and consumer brands.…Brand Designer with 6+ years of experience creating identity systems, digital campaigns, and visual storytelling across Europe, Asia, and North America. I specialize in turning business goals into clear, engaging brand experiences that combine strategy, creativity, and performance. My background includes branding, campaign design, social media identity, and cross-functional creative leadership across fintech, education, hospitality, and consumer brands.

Available to hire

Brand Designer with 6+ years of experience creating identity systems, digital campaigns, and visual storytelling across Europe, Asia, and North America. I specialize in turning business goals into clear, engaging brand experiences that combine strategy, creativity, and performance. My background includes branding, campaign design, social media identity, and cross-functional creative leadership across fintech, education, hospitality, and consumer brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Turkish

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Regional Creative Lead at Creme Digital Creative and Media Agency

June 1, 2024 - Present

Led creative strategy and execution for brands like UNICEF, Harrow International School, Phillip Nova, and Taylor’s International School. Developed campaign ideas that consistently delivered 2x ROAS across Meta and programmatic buys. Directed multi-format ad production and collaborated with media, copy, and strategy teams to align business objectives with creative execution.

Creative Design Lead at Zucchini & Co Social Media Marketing Agency

September 1, 2020 - March 1, 2023

Built and maintained social media identity for 30+ Malaysian brands; led creative direction and supervised 3 freelancers; boosted average client performance by 3x followers and 2x engagement; managed over 20 client accounts and led creative pitches and client communications.

Marketing Exec at Banyan Tree Vabinnfaru Hotels & Resorts Group

November 1, 2022 - May 1, 2023

Designed Russia-targeted festive campaigns; produced creative assets for mass-media platforms with over 1M daily reach; created seasonal marketing visuals that saved the company $10,000 in Q1 2023.

Creative Lead & Co-Founder at Yolbelet LLC Creative Solutions Agency

August 1, 2021 - September 1, 2022

Launched creative consulting division and led a team of 4 designers and marketers; developed 25+ brand strategies, social campaigns, and design systems; generated 14,000+ leads in 6 months; drove education signups with 200+ students acquired through campaigns.

Graphic Design - Freelance at Self-Employed / Freelance

January 1, 2018 - Present

Branding, logo creation and social media identity; 150+ design projects since 2018; 95% client satisfaction; delivered marketing collateral pieces that increased engagement by ~30% and sales by ~20%.