Available to hire
I have relevant education and relevant work experience related to media.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Intermediate
Language
English
Fluent
Work Experience
Manager AdTech at AMC Networks
October 1, 2025 - PresentLead ad tech operations, establishing connections between ad servers to maximize delivery efficiency and yield. Plan and manage test activities; develop and deploy detailed QA scripts with Ad Ops. Work with various CTV devices to capture logs and ensure a flawless user experience after builds. Collaborate with engineering and scrum teams to scope sprints, track progress, and deliver on time. Partner with AMC Digital Media teams to advance their ad capabilities and onboard DAI with new distribution partners. Ensure data integrity across AMCN's DMP, BI, Addressable, and Tracking efforts.
Programmatic Operations Manager at Cadent
July 1, 2024 - August 1, 2025Led onboarding, activation, optimization, and support of key clients within the Aperture MX marketplace. Delivered high-level customer service to internal teams and external clients with effective communication and proactive issue resolution. Managed DSP performance optimizations and ensured maximum revenue potential through strategic account planning and upsell opportunities. Involved in Campaign Management and Reporting for CTV, OLV, and Display formats.
Manager AdTech at Sinclair Broadcast Group
February 1, 2022 - June 1, 2024Provided Ad Tech troubleshooting and Campaign Management/Optimization for digital, mobile, desktop, and CTV/OTT platforms. Managed multiple projects related to campaign reporting and ad operations, acting as the point of contact for ad trafficking and bug support escalations. Participated in partner integrations and certification processes. Created QA testing cycles and automated QA procedures, including troubleshooting guides for each platform. Served as a liaison between business and technical teams, offering guidance on product usage.
Sr. Systems Specialist at Freewheel Comcast
April 1, 2015 - December 1, 2021Collaborated with Analytics, Operations, Production, IT, and Engineering to ensure timely campaign delivery. Used SQL, PostgreSQL, Looker, and Tableau for daily reporting and analytics. Primary contact for media agencies and account managers regarding campaign planning, execution, and reporting. Coordinated with Traffic & Ordering teams to meet deadlines for hundreds of TV ads weekly. Provided technical support for local cable traffic and system issues by investigating logs and troubleshooting. Maintained MVPD partner footprin,t onboarding new partners, and pulled Nielsen ratings and other reports regularly.
Sr. Sales Associate at Supernet Limited
January 1, 2013 - January 1, 2015Sold internet and data connectivity solutions to corporate clients using MPLS, fiber, radio, and satellite products. Managed and developed relationships with small-to-medium enterprises.
Network Engineer at Saudi Telecom Company
October 1, 2010 - January 1, 2013Provided operations and maintenance for data devices and transmission equipment (Cisco, Juniper, Huawei, Alcatel-Lucent, Siemens). Conducted fault analysis and managed complex LAN/WAN environments. Executed IP/MPLS connectivity installations, provisioning, testing, and handovers.
Network Associate at LMKR
September 1, 2009 - October 1, 2010Managed and supported all network operations activities.
Education
Master of Science in Information Systems at New Jersey Institute of Technology
January 1, 2018 - January 1, 2020MBA in Marketing at Muhammad Ali Jinnah University, Karachi
January 1, 2012 - January 1, 2014Bachelor of Computer Engineering at Bahria University, Islamabad
January 1, 2005 - January 1, 2009Qualifications
Industry Experience
Media & Entertainment, Telecommunications, Software & Internet, Professional Services, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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