MURSEL JABBAROV
Hi, I’m Mursel Jabbarov. I am a strategic marketing professional with extensive experience in FMCG category management, omnichannel campaign planning, and CRM optimization. I leverage data analytics (SQL, Power BI) to guide decisions and coordinate cross-functional teams to achieve business objectives. I thrive in fast-paced environments across ATL, BTL, and digital initiatives.
Most recently, I led product-oriented marketing for multiple portfolios at Solico Group, drove customer loyalty programs, and optimized CRM systems as part of CSR and loyalty projects. I am passionate about data-driven decision making and building strong brands through integrated marketing strategies.
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