Hi, I’m Mursel Jabbarov. I am a strategic marketing professional with extensive experience in FMCG category management, omnichannel campaign planning, and CRM optimization. I leverage data analytics (SQL, Power BI) to guide decisions and coordinate cross-functional teams to achieve business objectives. I thrive in fast-paced environments across ATL, BTL, and digital initiatives. Most recently, I led product-oriented marketing for multiple portfolios at Solico Group, drove customer loyalty programs, and optimized CRM systems as part of CSR and loyalty projects. I am passionate about data-driven decision making and building strong brands through integrated marketing strategies.

Hi, I’m Mursel Jabbarov. I am a strategic marketing professional with extensive experience in FMCG category management, omnichannel campaign planning, and CRM optimization. I leverage data analytics (SQL, Power BI) to guide decisions and coordinate cross-functional teams to achieve business objectives. I thrive in fast-paced environments across ATL, BTL, and digital initiatives. Most recently, I led product-oriented marketing for multiple portfolios at Solico Group, drove customer loyalty programs, and optimized CRM systems as part of CSR and loyalty projects. I am passionate about data-driven decision making and building strong brands through integrated marketing strategies.

Available to hire

Hi, I’m Mursel Jabbarov. I am a strategic marketing professional with extensive experience in FMCG category management, omnichannel campaign planning, and CRM optimization. I leverage data analytics (SQL, Power BI) to guide decisions and coordinate cross-functional teams to achieve business objectives. I thrive in fast-paced environments across ATL, BTL, and digital initiatives.

Most recently, I led product-oriented marketing for multiple portfolios at Solico Group, drove customer loyalty programs, and optimized CRM systems as part of CSR and loyalty projects. I am passionate about data-driven decision making and building strong brands through integrated marketing strategies.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
See more

Language

Azerbaijani
Fluent
English
Advanced
Turkish
Advanced

Work Experience

Marketing & Category Specialist at SOLICO GROUP
January 1, 2024 - Present
Managed product-oriented marketing initiatives and category management for the Kalleh, Port de Kalleh, Sorbon and Pemina portfolios; coordinated sales operations.
Customer Loyalty Project Coordinator at BUSINESS INSIGHT IRG
January 1, 2023 - January 1, 2024
Implemented marketing strategies to increase customer loyalty, directed digital and offline campaigns, organized events, and optimized the CRM system as part of the Masters Club CSR project for Norm Cement Plant.
Social Media Marketing Specialist at FERMER IVANOVKA
January 1, 2022 - January 1, 2023
Planned omnichannel marketing strategies and managed campaign performance across ATL, BTL, Digital, PR, and CRM channels for the Fermer Ivanovka brand in the FMCG sector.
Sales & Marketing Specialist at HEYBE STORE
January 1, 2021 - January 1, 2022
Managed digital marketing channels for the Heybe brand in the FMCG sector, analyzed campaign results, and improved sales performance with customer-focused solutions.
Analysis Specialist (Internship) at LOGIX ERP
January 1, 2016 - January 1, 2018
Performed technical analysis of the CRM system, database management using SQL, Power BI, and Excel, and coordinated projects on Microsoft Project and HubSpot platforms.

Education

Master of Economics and Management (Production & Service) at Azerbaijan Cooperation University
September 15, 2022 - May 31, 2024
Bachelor of Business Administration at Azerbaijan Tourism and Management University
September 15, 2018 - June 28, 2022

Qualifications

MilliByte Course - Microsoft Operating Systems (10,11 and Server System), Microsoft Office (Word, Excel, PowerPoint, etc.), 1C and HelpDesk
January 1, 2015 - December 31, 2017
Campaign Manager 360 Certification
January 11, 2030 - October 7, 2025
Google Analytics Certification
January 11, 2030 - October 7, 2025
Google Ads Video Certification
January 11, 2030 - October 7, 2025
Manage GA4 Data and Learn to Read Reports
January 11, 2030 - October 7, 2025
Use GA4 with other Tools and Data Sources
January 11, 2030 - October 7, 2025
Digital Marketing
January 11, 2030 - January 17, 2026
Meta Social Media Marketing
January 1, 2026 - January 17, 2026
AI-Powered Performance Ads
January 11, 2030 - January 17, 2026
SEO & PPC
January 11, 2030 - January 17, 2026
Google Analytics GA4
January 11, 2030 - January 17, 2026

Industry Experience

Travel & Hospitality, Retail, Professional Services, Financial Services, Computers & Electronics, Manufacturing, Media & Entertainment, Consumer Goods