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Hi, I’m Gertrude Musau, a results-driven marketing strategist based in Nairobi with over a decade of experience spanning digital and offline marketing. I specialize in social media management, influencer partnerships, brand development, content creation, and data-driven campaigns that boost engagement, lead generation, and ROI. I enjoy blending creativity with analytics and AI-powered tools to deliver scalable marketing programs. From social media management to events and content creation, I’ve partnered with luxury hospitality brands and consumer goods to create authentic experiences and measurable impact.…Hi, I’m Gertrude Musau, a results-driven marketing strategist based in Nairobi with over a decade of experience spanning digital and offline marketing. I specialize in social media management, influencer partnerships, brand development, content creation, and data-driven campaigns that boost engagement, lead generation, and ROI. I enjoy blending creativity with analytics and AI-powered tools to deliver scalable marketing programs. From social media management to events and content creation, I’ve partnered with luxury hospitality brands and consumer goods to create authentic experiences and measurable impact.

Gertrude Musau

Social Media Manager, Social Media Freelancer, Digital Marketer, +4

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Hi, I’m Gertrude Musau, a results-driven marketing strategist based in Nairobi with over a decade of experience spanning digital and offline marketing. I specialize in social media management, influencer partnerships, brand development, content creation, and data-driven campaigns that boost engagement, lead generation, and ROI. I enjoy blending creativity with analytics and AI-powered tools to deliver scalable marketing programs. From social media management to events and content creation, I’ve partnered with luxury hospitality brands and consumer goods to create authentic experiences and measurable impact.…Hi, I’m Gertrude Musau, a results-driven marketing strategist based in Nairobi with over a decade of experience spanning digital and offline marketing. I specialize in social media management, influencer partnerships, brand development, content creation, and data-driven campaigns that boost engagement, lead generation, and ROI. I enjoy blending creativity with analytics and AI-powered tools to deliver scalable marketing programs. From social media management to events and content creation, I’ve partnered with luxury hospitality brands and consumer goods to create authentic experiences and measurable impact.

Available to hire

Hi, I’m Gertrude Musau, a results-driven marketing strategist based in Nairobi with over a decade of experience spanning digital and offline marketing. I specialize in social media management, influencer partnerships, brand development, content creation, and data-driven campaigns that boost engagement, lead generation, and ROI.

I enjoy blending creativity with analytics and AI-powered tools to deliver scalable marketing programs. From social media management to events and content creation, I’ve partnered with luxury hospitality brands and consumer goods to create authentic experiences and measurable impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Swahili

Fluent

Work Experience

Digital Marketing Lead at Kenchic Kenya

December 1, 2023 - September 18, 2025

Executed integrated marketing strategies across digital channels, trade shows, activations, billboards, and promotions. Launched awareness campaigns via digital, PR, and influencers, driving 30% sales growth. Led paid and organic social media across LinkedIn, Facebook, and Twitter. Managed budgets, forecasts, and ROI tracking, aligning with cross-functional teams. Built and managed influencer relationships; served as main contact for collaborations. Drove product launches and performance campaigns through optimized content and targeting. Conducted market research and insights to shape campaigns. Delivered branding, events, CSR initiatives, and merchandise. Created photography, video, and media content for consistent brand impact.

Digital Marketing and Social Media Manager at Fairmont The Norfolk and Fairmont Mara Safari Club

December 1, 2023 - Present

Lead digital media management for two luxury brands within the Accor network. Increased online engagement and strengthened digital presence across LinkedIn, X, Instagram, Facebook, and TikTok. Optimized digital assets and channels including CRM, newsletters, websites, and databases. Developed customer journey maps and digital strategies for campaigns. Produced content using Canva and captured photography and videography for events and launches. Monitored social media daily, tracked trends, and adjusted strategy accordingly. Generated KPI, budget spend, and ROI reports to guide decision-making.

Digital Marketing Lead at Kenchic Kenya

December 1, 2023 - September 18, 2025

Brand Communication: Executed integrated strategies across digital, trade shows, activations, billboards, and promotions. Campaigns: Launched awareness campaigns via digital, PR, and influencers, driving 30% sales growth. Social media: Led paid, organic, and community management across LinkedIn, Facebook, and Twitter. Budget and ROI: Managed budgets, forecasts, and ROI tracking, aligning with cross-functional teams. Influencers and Agencies: Built and managed relationships, serving as main contact for collaborations. Product Launches: Drove launches and performance campaigns through optimized content and targeting. Research and Insights: Conducted studies on customer attitudes, translating into impactful campaigns. Branding and Events: Delivered initiatives including golf tournaments, activations, sponsorships, CSR, and merchandise. Creative Assets: Produced photography, video, and media content for consistent brand impact.

Digital Marketing and Social Media Manager at Fairmont The Norfolk and Fairmont Mara Safari Club

December 1, 2023 - Present

Lead digital media management for two luxury brands within the Accor network. Increased online engagement and strengthened digital presence across multiple platforms. Managed and grew brand presence on LinkedIn, X, Instagram, Facebook, and TikTok. Optimized digital assets and channels including CRM, newsletters, websites, and databases. Developed customer journey maps and digital strategies for new and ongoing campaigns. Designed creative content using Canva; produced photography and videography for events and launches. Conducted daily social media monitoring, tracked trends, and adjusted strategy accordingly. Generated reports on KPIs, budget spend, and ROI to guide decision-making.

Community Marketing Manager at Burhani Engineers and True Group Limited

September 1, 2021 - September 18, 2025

Grew online community across 7+ social media accounts with consistent brand engagement. Delivered monthly reporting showing growth in followers, reach, and engagement. Executed high-impact brand activation events at Point Mall and 53 Park to boost visibility. Managed and engaged online communities, increasing follower base by 25%+ and boosting engagement through targeted content. Developed, scheduled, and published content for LinkedIn, Facebook, and Twitter with a consistent brand voice. Designed and executed on-ground events to drive community interaction and brand awareness. Produced monthly performance reports with data-driven insights for strategy improvement. Introduced creative process improvements, including trend-based content and campaign optimizations, improving engagement by 15% in 6 months. Managed and optimized paid campaigns to improve cost efficiency and ROI.

Community Marketing Manager at Burhani Engineers and True Group Limited

September 1, 2021 - September 18, 2025

Grew online community across 7+ social media accounts with consistent brand engagement. Delivered monthly reporting that showcased measurable growth in followers, reach, and engagement. Successfully executed high-impact brand activation events at Point Mall and 53 Park to boost visibility. Managed and engaged multiple online communities, increasing overall follower base by 25%+ and boosting engagement rates through targeted content. Developed, scheduled, and published content tailored for LinkedIn, Facebook, and Twitter, maintaining brand voice and consistency. Designed and executed events and on-ground activations to drive community interaction and brand awareness. Produced monthly performance reports with data-driven insights, leading to continuous improvement in social strategy. Introduced creative process improvements, including trend-based content and campaign optimizations, which improved engagement by 15% within 6 months. Managed and optimized paid social media campaigns, improv

Customer Relationship Executive - Uganda at Samsung Electronics East Africa

January 1, 2015 - September 18, 2025

Managed E-warranty system for consumer electronics across Uganda. Provided insights for product planning through market research and sales analysis. Managed retailer sales reward program and tracked Salesforce performance. Built and maintained accurate sales databases for reporting and forecasting. Conducted customer visits, networking, and market research to strengthen relationships. Produced performance reports to support management decision making.

Customer Relationship Executive - Uganda at Samsung Electronics East Africa

January 1, 2015 - September 18, 2025

Managed E-warranty system for consumer electronics across Uganda. Provided insights for product planning through market research and sales analysis. Managed retailer sales reward program and tracked salesforce performance. Built and maintained accurate sales databases for reporting and forecasting. Conducted customer visits, networking, and market research to strengthen relationships. Produced performance reports to support management decision making.