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Results-driven Digital Marketing Specialist with 4+ years of experience managing Google Ads, Meta Ads, Google Shopping, and lead generation campaigns across B2B and B2C industries. Proven track record of improving ROAS, reducing CPA, and scaling revenue for clients in the US, UK, Australia, and New Zealand through data-driven campaign optimization, conversion tracking, and performance marketing strategies.…Results-driven Digital Marketing Specialist with 4+ years of experience managing Google Ads, Meta Ads, Google Shopping, and lead generation campaigns across B2B and B2C industries. Proven track record of improving ROAS, reducing CPA, and scaling revenue for clients in the US, UK, Australia, and New Zealand through data-driven campaign optimization, conversion tracking, and performance marketing strategies.

Mushfiq Ali K

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Results-driven Digital Marketing Specialist with 4+ years of experience managing Google Ads, Meta Ads, Google Shopping, and lead generation campaigns across B2B and B2C industries. Proven track record of improving ROAS, reducing CPA, and scaling revenue for clients in the US, UK, Australia, and New Zealand through data-driven campaign optimization, conversion tracking, and performance marketing strategies.…Results-driven Digital Marketing Specialist with 4+ years of experience managing Google Ads, Meta Ads, Google Shopping, and lead generation campaigns across B2B and B2C industries. Proven track record of improving ROAS, reducing CPA, and scaling revenue for clients in the US, UK, Australia, and New Zealand through data-driven campaign optimization, conversion tracking, and performance marketing strategies.

Available to hire

Results-driven Digital Marketing Specialist with 4+ years of experience managing Google Ads, Meta Ads, Google Shopping, and lead generation campaigns across B2B and B2C industries. Proven track record of improving ROAS, reducing CPA, and scaling revenue for clients in the US, UK, Australia, and New Zealand through data-driven campaign optimization, conversion tracking, and performance marketing strategies.

Skills

Google Ads

GA4

Copywriting

Experience Level

Google Ads

Expert

GA4

Expert

Copywriting

Expert

Work Experience

Google Shopping Ads Specialist at Top Dog Nutrition

March 1, 2025 - Present

Scaled Google Ads campaigns by segmenting high-margin products and performing budget allocation. Optimized ad content and audience targeting, removing low-performing products to stabilize performance. Achieved 10% weekly sales growth in 20 days (50% from high-margin products) with ROAS of 10.23 on $1,500/day spend.

Google Shopping Ads Specialist at Talloskin

January 1, 2025 - March 31, 2025

Optimized underperforming campaigns by improving product titles, fixing GTM conversion tracking, and adjusting bid strategy to meet ROAS targets. Improved ad copy, location targeting, and product pages to scale sales from 60 to 237 in 14 days. ROAS increased from 1.2 to 4.52 on a $3,000/month budget.

Google Ads Manager at Altus Safety

November 1, 2023 - January 1, 2025

Fixed conversion tracking (GTM), paused low ROI campaigns, and reallocated £3,000/day budget to high performers. Improved landing pages with above-the-fold CTAs and trust signals, then tested them as ad variations. Set up enhanced conversions and remarketing to improve lead quality and retargeting. Results: doubled conversion rate (3% to 6.4%), delivered 4-8 daily leads within CPA goal of £20; CPA fell from £50 to £10 in one month.

Paid Ads Specialist at Constellation Marketing Agency

April 1, 2021 - November 1, 2023

Managed 68 Google Ads campaigns across 8 lawyers' accounts with a $121K monthly budget. Optimized for lead generation and attorney bookings using thematic keyword grouping and conversion-focused bidding. Implemented conversion tracking via Google Tag Manager and improved landing pages with strong CTAs. Reduced CPL by 49% ($221 savings) and increased CTR by 36%. Launched LinkedIn lead magnet and retargeting campaigns targeting legal professionals, driving B2B PPC service sales for the agency itself. Achieved 74% higher conversion rates across lawyer accounts.