Scaled Google Ads campaigns by segmenting high-margin products, allocated budgets, optimized ad content and audience targeting, and removed low-performing products to stabilize performance. Achieved 10.23 ROAS on $1,500/day spend and grew weekly sales by 10% in 20 days (50% from high-margin products).

Google Shopping Ads Specialist at Top Dog Nutrition

March 1, 2025 - Present

Scaled Google Ads campaigns by segmenting high-margin products and performing budget allocation. Optimized ad content and audience targeting, removing low-performing products to stabilize performance. Achieved 10% weekly sales growth in 20 days (50% from high-margin products) with ROAS of 10.23 on $1,500/day spend.

Google Shopping Ads Specialist at Tall Skin (Australia)

January 1, 2025 - March 31, 2025

Optimized underperforming campaigns by improving product titles, fixing GTM conversion tracking, and adjusting bid strategy to meet ROAS targets. Enhanced ad copy, location targeting, and product pages to scale sales from 60 to 237 in 14 days. Increased ROAS from 1.2 to 4.52 on a $3,000/month budget.

Google Shopping Ads Specialist at Talloskin

January 1, 2025 - March 31, 2025

Optimized underperforming campaigns by improving product titles, fixing GTM conversion tracking, and adjusting bid strategy to meet ROAS targets. Improved ad copy, location targeting, and product pages to scale sales from 60 to 237 in 14 days. ROAS increased from 1.2 to 4.52 on a $3,000/month budget.

Google Ads Manager at Altus Safety (UK)

November 1, 2023 - January 31, 2025

Fixed conversion tracking via GTM, paused low ROI campaigns, and reallocated £3,000/day to high performers. Improved landing pages with above-the-fold CTAs and trust signals, tested variations, set up enhanced conversions and remarketing to improve lead quality and retargeting. Doubled conversion rate 3% to 6.4%, delivering 4-8 daily leads within CPA of £20; CPA reduced from £50 to £10 in one month.

Google Ads Manager at Altus Safety

November 1, 2023 - January 1, 2025

Fixed conversion tracking (GTM), paused low ROI campaigns, and reallocated £3,000/day budget to high performers. Improved landing pages with above-the-fold CTAs and trust signals, then tested them as ad variations. Set up enhanced conversions and remarketing to improve lead quality and retargeting. Results: doubled conversion rate (3% to 6.4%), delivered 4-8 daily leads within CPA goal of £20; CPA fell from £50 to £10 in one month.

Paid Ads Specialist at Constellation Marketing Agency (USA)

April 1, 2021 - November 30, 2023

Managed 68 Google Ads campaigns across 8 lawyers’ accounts with a $121K monthly budget. Optimized for lead generation and attorney bookings using thematic keyword grouping and conversion-focused bidding. Implemented conversion tracking via Google Tag Manager and improved landing pages with strong CTAs. Reduced CPL by 49% and increased CTR by 36%. Launched LinkedIn lead magnet and retargeting campaigns, driving B2B PPC service sales. Achieved 74% higher conversion rates across lawyer accounts.

Paid Ads Specialist at Constellation Marketing Agency

April 1, 2021 - November 1, 2023

Managed 68 Google Ads campaigns across 8 lawyers' accounts with a $121K monthly budget. Optimized for lead generation and attorney bookings using thematic keyword grouping and conversion-focused bidding. Implemented conversion tracking via Google Tag Manager and improved landing pages with strong CTAs. Reduced CPL by 49% ($221 savings) and increased CTR by 36%. Launched LinkedIn lead magnet and retargeting campaigns targeting legal professionals, driving B2B PPC service sales for the agency itself. Achieved 74% higher conversion rates across lawyer accounts.