Hi, I’m Muskaan Garg. I’m a Digital Marketing Specialist with 4 years of experience delivering end-to-end digital marketing solutions across content marketing, social media, email marketing, SEO, and multi-channel campaigns. I excel at collaborating with clients and cross-functional teams to craft compelling campaigns, analyze performance data, optimize strategies, and drive lead generation. I’m comfortable managing social accounts, creating digital assets, executing multi-channel programs, and using data insights to improve brand visibility and engagement in fast-paced environments.

Muskaan Garg

Hi, I’m Muskaan Garg. I’m a Digital Marketing Specialist with 4 years of experience delivering end-to-end digital marketing solutions across content marketing, social media, email marketing, SEO, and multi-channel campaigns. I excel at collaborating with clients and cross-functional teams to craft compelling campaigns, analyze performance data, optimize strategies, and drive lead generation. I’m comfortable managing social accounts, creating digital assets, executing multi-channel programs, and using data insights to improve brand visibility and engagement in fast-paced environments.

Available to hire

Hi, I’m Muskaan Garg. I’m a Digital Marketing Specialist with 4 years of experience delivering end-to-end digital marketing solutions across content marketing, social media, email marketing, SEO, and multi-channel campaigns.

I excel at collaborating with clients and cross-functional teams to craft compelling campaigns, analyze performance data, optimize strategies, and drive lead generation. I’m comfortable managing social accounts, creating digital assets, executing multi-channel programs, and using data insights to improve brand visibility and engagement in fast-paced environments.

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Language

English
Fluent

Work Experience

Digital Marketing Specialist at Publicis Canada (via R&B Cloud Consulting Inc)
September 1, 2025 - Present
Supported integrated digital marketing initiatives for Publicis Canada client accounts across content marketing, social media, email marketing, SEO, and campaign performance tracking. Planned and executed multi-channel activities aligned with client briefs and brand guidelines. Developed monthly content calendars; conducted market, audience, and competitive research; performed keyword research and on-page SEO optimizations; created and optimized assets (social posts, reels, email creatives, landing pages). Managed Instagram and Facebook business accounts; executed email campaigns via Mailchimp (segmentation, A/B testing, automation); contributed to paid social by assisting with ad creatives and targeting; tracked KPIs and prepared weekly/monthly performance reports; collaborated with cross-functional teams to ensure brand consistency and timely delivery.
Office Assistant at Ministry of the Environment, Conservation and Parks
May 1, 2025 - August 1, 2025
Supported ministry operations through a large-scale digitization project, ensuring accurate organization, conversion, and maintenance of departmental records in compliance with internal standards. Utilized CRTS, IDS, and Microsoft Excel to manage records, track workflows, and support reporting requirements. Served as a primary point of contact for staff requesting records, strengthening internal communication and cross-team coordination. Coordinated daily workflows independently, monitored progress, and identified process improvements to enhance operational efficiency. Contributed written content for an internal Kingston office fundraising initiative and maintained data accuracy and confidentiality.
Marketing Specialist at Light Body Marketing
June 1, 2024 - April 1, 2025
Planned, created, and managed digital content across social media, email, and online platforms to support client marketing objectives and brand visibility. Conducted basic SEO activities including keyword research, content optimization, and performance monitoring. Managed Instagram and Facebook business accounts by developing content calendars, scheduling posts, writing captions, and engaging with online communities. Created and edited marketing assets (social posts, reels, email creatives, promotional materials) using Canva and Adobe tools. Wrote marketing copy for social media campaigns, email marketing, landing pages, and digital promotions aligned with brand guidelines. Supported email marketing initiatives using Mailchimp, including campaign setup, audience segmentation, list management, and performance tracking. Assisted in planning and executing integrated marketing campaigns in collaboration with account managers and design teams. Tracked campaign performance and prepared weekl
Digital Marketing Executive at BrandStory Digital
April 1, 2021 - July 1, 2022
Executed day-to-day digital marketing activities across social media, content, email, and basic SEO for multiple client accounts. Planned, created, and maintained weekly and monthly content calendars; wrote engaging captions and campaign messaging; coordinated with graphic designers to develop creatives and reels; conducted hashtag research and basic keyword analysis; assisted with on-page SEO (titles, meta descriptions, internal linking). Drafted email newsletters and promotional content; monitored performance metrics and prepared reports. Managed Instagram and Facebook pages; supported campaign execution timelines and lead generation initiatives; collaborated with clients and teams to ensure brand consistency and timely delivery.
Content & Social Media Intern at Scream Organization
October 1, 2020 - February 1, 2021
Created and edited social media content, captions, and short-form copy aligned with brand voice and campaign objectives. Assisted in managing Instagram and Facebook pages, including post scheduling, hashtag research, and basic community engagement. Wrote blog articles, website content, and promotional copy; performed basic keyword research and assisted in SEO optimization. Designed simple digital creatives using Canva for social posts and promotions. Tracked engagement metrics and conducted competitor research; supported email marketing by drafting newsletter content and promotional messages.

Education

Post Graduate Certificate in Digital Marketing at St Lawrence College, Kingston, Ontario
September 1, 2023 - May 1, 2024
Post Graduate Certificate Broadcasting Performance and Digital Media at Conestoga College, Kitchener, Ontario
September 1, 2022 - April 1, 2023
Bachelor’s in Journalism and Mass Communication at Amity International, Noida, India
August 1, 2018 - March 1, 2021
Post Graduate Certificate in Digital Marketing at St Lawrence College, Kingston, Ontario
September 1, 2023 - May 31, 2024
Post Graduate Certificate Broadcasting Performance and Digital Media at Conestoga College, Kitchener, Ontario
September 1, 2022 - April 30, 2023
Bachelor’s in Journalism and Mass Communication at Amity International, Noida, India
August 1, 2018 - March 31, 2021

Qualifications

Post Graduate Certificate in Digital Marketing
September 1, 2023 - May 31, 2024
Post Graduate Certificate Broadcasting Performance and Digital Media
September 1, 2022 - April 30, 2023

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Government